If you’re an American brand or creator looking to break into the Israeli market, teaming up with the right YouTube influencers can be your golden ticket. Israel’s digital scene is buzzing, and YouTube remains a powerhouse for engagement and brand storytelling. As of May 2025, the marketing trends in the United States show a sharp pivot towards localizing content and partnering with niche influencers overseas to get authentic reach. So, why not tap into Israel’s top tube talent and get that cross-border buzz going?
In this guide, I’ll walk you through the top 10 YouTube influencers in Israel you should collab with—whether you’re pushing tech gadgets, lifestyle products, or want to test the waters with beauty and gaming crowds. We’ll also sprinkle in some actionable tips on how US advertisers can connect, pay, and navigate the legal-cultural landscape for smooth influencer partnerships.
📊 Why Collaborate with Israeli YouTubers from a US Perspective
Israel’s YouTube scene is unique—highly engaged, tech-savvy, and diverse. US brands often underestimate the power of micro and mid-tier Israeli creators who boast fiercely loyal audiences. Plus, with the USD to ILS exchange and convenient international payment platforms like Payoneer and Wise, paying influencers is straightforward.
Also, Israel’s startup culture means many creators are early adopters of trends and love innovative collabs. The legal side? Keep an eye on FTC guidelines, and make sure contracts cover local Israeli disclosure laws—transparency is king both sides of the pond.
💡 Top 10 Israeli YouTube Influencers You Need on Your Radar
1. Nuseir Yassin (Nas Daily)
The OG of storytelling with a global twist. Nuseir’s short, punchy daily videos hit millions worldwide and are perfect for brands wanting viral reach. His content style fits perfectly with lifestyle, travel, and social cause campaigns.
2. Ortal Ben-Shoshan
Ortal nails beauty and fashion with an authentic Israeli vibe. Her tutorials and product reviews get top engagement among young adults. She’s a prime candidate for brands in cosmetics or wellness.
3. Itay Shani
Tech junkies and gadget lovers, meet your match. Itay dives deep into the latest gadgets with clear, no-BS reviews. If you’re launching electronics or smart home devices, Itay’s channel is your tube plug.
4. Eden Fines
Lifestyle, daily vlogs, and relatable content with a dose of humor. Eden’s audience skews millennials and Gen Z, great for fashion and food brands wanting a native voice.
5. Maor Zaguri
Gaming is big in Israel, and Maor’s channel is one of the top picks for esports and game reviews. US game studios and accessory brands should definitely consider him.
6. Tal Goren
Fitness and wellness influencer with a strong community around healthy living and mental health. Tal is your go-to if you want to promote supplements or fitness gear.
7. Yael Shelbia
Model meets influencer. Yael’s channel mixes lifestyle, beauty, and behind-the-scenes fashion content. Perfect for lifestyle brands targeting Gen Z.
8. Tomer Gardi
Comedy and sketches with an Israeli twist. Tomer’s funny takes resonate well with local audiences and can bring a fresh, humorous angle for consumer brands.
9. Dana Ivgy
Documentaries and social issues content. If your brand wants to associate with meaningful causes or cultural projects, Dana’s audience is highly engaged.
10. Amit Simhon
Food and cooking channel with a modern Israeli flare. Amit’s channel is ideal for food brands, kitchen gadgets, or culinary tourism campaigns.
📢 How US Advertisers Can Make the Most Out of Israeli YouTube Collabs
- Payments: Use USD for simplicity but respect currency conversion. Platforms like Payoneer and Wise help you avoid hefty fees.
- Contracts & Compliance: Draft clear agreements covering content rights, usage, and Israeli influencer marketing laws. FTC compliance remains mandatory for US-based advertisers.
- Localization: Work with your influencer to adapt messaging to Israeli culture—avoid direct translations. Think of humor, local slang, and holiday tie-ins.
- Platforms: Besides YouTube, many Israeli creators cross-post on TikTok and Instagram—leverage these for multi-channel campaigns.
- ROI Tracking: Use UTM parameters and affiliate codes to track traffic and conversions from each influencer.
❗ People Also Ask
Who are the most popular YouTube influencers in Israel?
The top YouTube influencers include Nas Daily (Nuseir Yassin), Ortal Ben-Shoshan, and Itay Shani. These creators cover a range of niches from lifestyle to tech, offering diverse audience access.
How can US brands pay Israeli influencers?
US brands typically use services like Payoneer, Wise, or direct bank transfers in USD. It’s important to discuss payment terms upfront and account for currency exchange rates.
What should US advertisers know about Israeli influencer marketing?
Understand the local culture and language nuances, comply with both US FTC and Israeli advertising laws, and pick creators whose audience aligns with your target market.
💡 Final Thoughts
Cracking into Israel’s YouTube scene isn’t just about throwing money at influencers. It’s about building authentic collabs with creators who know their audience inside out. By working with the right tube stars like Nas Daily or Ortal Ben-Shoshan, US brands can tap into Israel’s vibrant digital ecosystem and score big on engagement.
BaoLiba will keep you updated on the latest influencer marketing trends in the United States and beyond. Stay tuned and keep hustling!
