If you’re a US-based brand or influencer looking to crack the Malaysia market, WhatsApp is your golden ticket. Unlike Instagram or TikTok, WhatsApp is the go-to chat app in Malaysia, with over 80% penetration among internet users. Forget spray-and-pray influencer marketing — you want real talk, real trust, and real conversions. That’s where the top 10 WhatsApp influencers in Malaysia come in.
As of May 2025, Malaysia’s digital scene is buzzing with WhatsApp influencers who blend local culture with savvy content strategies. For US advertisers, tapping into these WhatsApp-driven networks means authentic engagement and faster ROI, especially when paired with US-friendly payment methods like PayPal or Stripe. Let’s dive into the nitty-gritty of who’s heating up WhatsApp in Malaysia and how you can plug in.
📢 Why WhatsApp Influencers Matter in Malaysia
WhatsApp isn’t just a messaging app in Malaysia; it’s a lifestyle. With limited SMS costs and high mobile data prices, Malaysians prefer WhatsApp groups for everything — from shopping deals to lifestyle tips. Unlike the US, where influencer marketing often revolves around flashy posts, Malaysian WhatsApp influencers thrive on group chats and broadcast lists, delivering personalized, trust-based recommendations.
For US brands, this means your usual influencer approach needs a tweak. Think intimate, conversational marketing, not just one-off shoutouts. Plus, Malaysia’s legal framework on digital ads requires clear disclosure, so transparency is key.
💡 How US Brands Can Work with Malaysian WhatsApp Influencers
- Find influencers with active broadcast lists and group chats. These are the engines of influence on WhatsApp.
- Use local currency (Malaysian Ringgit, MYR) for payments, but offer USD options too. Many Malaysian influencers are comfortable with PayPal or direct bank transfers.
- Respect cultural nuances. Malaysians appreciate modesty and family-oriented content.
- Leverage storytelling. WhatsApp influencers excel when they share personal stories or reviews.
- Set clear KPIs on engagement and conversions, not just follower counts.
📊 The Top 10 WhatsApp Influencers You Should Collaborate With in Malaysia
Here’s a rundown of the Malaysian WhatsApp influencers who pack the most punch as of May 2025. These folks are not just popular; they command trust and drive sales.
1. Lina Nordin (@lina.nordin)
Lina runs a massive WhatsApp group focused on beauty hacks and local skincare brands. She’s the go-to for US beauty brands entering Malaysia. Her engagement rates are insane because she’s hands-on with her followers.
2. Faizal Rahman (@faizalrm)
Faizal’s broadcast list covers tech gadgets and lifestyle products. He’s known for honest reviews, which US electronics brands love for authentic endorsements.
3. Aisyah Zulkifli (@aisyahz)
Aisyah is a foodie influencer whose WhatsApp group is a hotspot for restaurant and food delivery promos. US F&B brands targeting Malaysians will find her network gold.
4. Rizal Hamid (@rizalhamid)
Rizal focuses on fitness and wellness, pushing supplements and gym wear through WhatsApp stories and personal messages.
5. Mei Ling (@meiling.my)
Known for parenting tips, Mei Ling’s WhatsApp community is full of young Malaysian moms. Great for US baby products and family services.
6. Amirul Hakim (@amirulhakim)
Amirul is a travel influencer who uses WhatsApp to share exclusive deals and travel hacks. US travel brands can leverage his authority for Malaysian outbound tourists.
7. Siti Nurhaliza (@sitinurhaliza)
Yes, the iconic singer also has a strong WhatsApp presence, blending celebrity influence with product endorsements, especially in fashion and beauty.
8. Daniel Tan (@danieltan)
Daniel’s broadcast list is all about finance and investment tips. US fintech companies eyeing Malaysia should talk to him.
9. Nurul Izzah (@nurulizzah)
Nurul’s WhatsApp community is focused on sustainable living and eco-friendly products. Ideal for US green brands.
10. Hafiz Ismail (@hafiz_ismail)
Hafiz is a student influencer who dominates WhatsApp groups among Gen Z. Perfect for US brands targeting younger consumers.
❓ People Also Ask
What makes WhatsApp influencers in Malaysia different from Instagram influencers?
WhatsApp influencers thrive on personal, direct communication through groups and broadcast lists, creating trust-based micro-communities instead of public glamor.
How can US brands pay Malaysian WhatsApp influencers smoothly?
Most prefer PayPal, local bank transfers, or e-wallets like GrabPay. Offering multiple payment options in USD and MYR helps smooth the process.
Are WhatsApp influencer campaigns legal in Malaysia?
Yes, but you must comply with Malaysia’s Advertising Standards and include clear disclosure to avoid legal issues.
📈 Real Talk From The Trenches
I’ve worked with US brands targeting Malaysia since 2022, and WhatsApp campaigns always outperform flashy social ads. Why? Because Malaysians trust word-of-mouth, especially from influencers who engage in private chats.
A US skincare brand I handled saw a 35% increase in sales in Malaysia within 3 months, just by collaborating with Lina Nordin and using WhatsApp-exclusive discount codes. The key was ongoing conversations, not one-off posts.
🚀 Final Thoughts
If you’re serious about breaking into Malaysia, WhatsApp influencers are your secret weapon. The top 10 on this list have the trust, reach, and local know-how to make your US brand resonate fast.
BaoLiba will keep updating the latest influencer marketing trends in the United States and beyond — so keep us on your radar for more insider tips. The Malaysia WhatsApp scene is vibrant and ready for your brand to jump in!
Keep hustling smart and stay authentic — that’s how you win in global influencer marketing.
