If you’re a U.S.-based advertiser or content creator looking to break into the Netherlands market, tapping into local TikTok influencers is the smartest move you can make right now. TikTok’s explosive growth doesn’t slow down, and as of May 2025, Netherlands is one of Europe’s hottest spots for viral content and engaged audiences. But who are the real movers and shakers there? I’ve dug deep, and here’s the lowdown on the top 10 TikTok influencers in the Netherlands you absolutely need to collaborate with.
This ain’t no fluff list. These creators bring serious reach, killer engagement, and they know how to convert eyeballs into sales—perfect for U.S. brands wanting to test the waters overseas with a local flavor. Plus, I’ll sprinkle in some tips on how to work with Dutch creators from a U.S. perspective, including payment methods, legal stuff, and cultural do’s and don’ts.
📢 Why Netherlands TikTok Influencers Matter for U.S. Brands
First off, why Netherlands? The country punches well above its weight in digital adoption. TikTok users in the Netherlands are young, trend-savvy, and ready to shop. Plus, the Netherlands is a gateway to Europe—working with Dutch creators can open doors to Belgium, Germany, and beyond.
From a U.S. advertiser’s POV, the Netherlands offers a familiar legal landscape with GDPR compliance, a mature e-commerce market, and payment norms that are straightforward (think iDEAL, credit cards, and PayPal). Collaborating with Dutch TikTokers lets you localize campaigns without reinventing the wheel.
💡 Who’s Who: Top 10 TikTok Influencers in Netherlands
Here’s the lineup of TikTokers killing it in the Netherlands, ranked by follower count, engagement, and content diversity. These creators cover niches from lifestyle and humor to tech and fashion—perfect for all kinds of brands.
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NikkieTutorials (@nikkietutorials)
With over 15 million followers, Nikkie is the queen of beauty and makeup tutorials. She’s a perfect fit if you’re pushing cosmetics or skincare brands. U.S. brands like Morphe and Fenty have seen solid ROI tapping into her engaged fanbase. -
Enzo Knol (@enzo.knol)
Enzo is a lifestyle and vlogging sensation with 6 million+ followers. Think of him as the Dutch Casey Neistat. Great for brands targeting Gen Z and millennials with lifestyle products or tech gadgets. -
Anna Nooshin (@annanooshin)
Anna blends fashion, entrepreneurship, and travel content. If your brand is in fashion, luxury, or travel, Anna’s audience is your target. She also works with U.S. luxury brands on cross-border campaigns. -
Kaj Gorgels (@kajgorgels)
Comedy and entertainment king with 3M+ followers. His content is light-hearted and perfect for viral marketing campaigns that want to showcase fun brand personality. -
Famke Louise (@famkelouise)
A singer and influencer with a massive Gen Z following. Her audience is prime for music brands, apparel, or youth-oriented consumer goods. -
Gio (@gio)
Gaming and tech influencer with a niche but highly engaged audience. Great for U.S. gaming peripherals or software companies eyeing the Dutch market. -
Sanne Vloet (@sannevloet)
Model and fitness influencer with a strong fashion and wellness following. Perfect for activewear or health supplements. -
StukTV (@stukTV)
A trio known for crazy challenges and viral stunts. Brands wanting to do experiential or guerrilla marketing on TikTok should hit these guys up. -
Shelly Sterk (@shellysterk)
Dance and choreography creator with a loyal fanbase. Ideal for music labels or brands launching dance-related campaigns. -
JayJay Boske (@jayjayboske)
A food and lifestyle influencer who mixes humor and urban culture. Great for food brands, especially those targeting multicultural, urban youth.
📊 How to Work With Dutch TikTok Influencers from the U.S.
Payment & Contracts
Most Dutch influencers are used to working with international brands. Payments usually go through PayPal or direct bank transfers in euros, so budgeting with the EUR/USD exchange rate in mind is key. Contracts should cover content rights, exclusivity, and any GDPR compliance clauses, especially if you’re collecting user data.
Cultural Tips
Dutch audiences appreciate authenticity and straightforwardness. Overly salesy or “Americanized” ads might flop. Instead, collaborate on content that feels native—think humor, real-life scenarios, or Dutch cultural references.
Platform Nuances
TikTok in the Netherlands is heavily mobile-first with a big Gen Z crowd. Short, catchy videos with trending music perform best. Also, challenges and hashtag campaigns resonate well here, so consider co-creating challenges with influencers.
❗ People Also Ask
Who are the most popular TikTok influencers in the Netherlands?
Top names include NikkieTutorials, Enzo Knol, and Anna Nooshin, each commanding millions of followers and high engagement across beauty, lifestyle, and fashion niches.
How can U.S. brands collaborate with Dutch TikTok influencers?
Start by researching niche fit, reach out via influencer platforms or direct DM, negotiate contracts covering payments and GDPR, and co-create localized, authentic content that clicks with the Dutch audience.
What payment methods do Dutch TikTok influencers prefer?
Most prefer PayPal or SEPA bank transfers in euros. It’s important to factor in currency conversion and ensure contracts comply with both U.S. and EU regulations.
💡 Final Tips for Scaling in Netherlands TikTok Market
- Use BaoLiba’s platform to find verified Dutch influencers and streamline outreach.
- Test different content formats—interactive polls, duets, and challenges work wonders.
- Keep your messaging local but aligned with your brand voice; don’t just translate, localize.
- Monitor campaign KPIs closely and be ready to pivot based on engagement data.
As of May 2025, the Netherlands market is ripe for TikTok influencer collaborations. U.S. advertisers who move fast and smart can carve out a sweet spot in this vibrant scene.
BaoLiba will keep updating the latest U.S. influencer marketing trends and actionable insights. Stay tuned and follow us for your next global campaign wins.
