If you’re a U.S. brand or creator looking to jump on the Netherlands TikTok scene, you’ve landed in the right spot. As of May 2025, the Dutch market on TikTok is buzzing with fresh content creators who bring a killer combo of creativity, local flavor, and solid engagement. Knowing the right influencers to partner with can seriously boost your ROI, especially when you’re navigating cross-border payments, cultural nuances, and local trends.
In this guide, I’ll break down the top 10 TikTok influencers in the Netherlands you should collab with—complete with tips on how U.S. advertisers and creators can work with them smoothly, what to expect in terms of payment, and how to avoid rookie mistakes.
📢 Why Target Netherlands TikTok Influencers from the U.S.?
The Netherlands boasts a TikTok-savvy audience that’s not just young but highly engaged. For U.S. brands, this means tapping into a market that’s open to international products but still values local authenticity. Plus, with the Euro being the local currency, understanding simple payment solutions like PayPal, Wise (formerly TransferWise), or direct bank transfers can make your collabs frictionless.
Brands like Nike Netherlands and Heineken have nailed influencer marketing here, showing that a blend of global brand power with local influencer trust works wonders.
💡 The Top 10 TikTok Influencers in Netherlands to Watch and Work With
Here’s a no-fluff list of Dutch TikTokers who are killing it right now. All are verified, have strong follower bases, and specialize in niches that resonate with U.S. advertisers looking for European reach.
1. NikkieTutorials (@nikkietutorials)
A makeup artist and beauty guru with global clout. She’s a perfect match if you’re pushing cosmetics, skincare, or fashion products. Her storytelling style is authentic and no-BS, which drives serious engagement.
2. EnzoKnol (@enzoknol)
One of the OG Dutch TikTokers, Enzo focuses on lifestyle and daily vlogging. His audience trusts him for genuine content, making sponsored content feel native and natural.
3. Famke Louise (@famkelouise)
Famke blends music, fashion, and lifestyle content. She’s hot with Gen Z and millennials, ideal for brands targeting this demographic with trendy apparel or music-related products.
4. Anna Nooshin (@annanooshin)
A powerhouse in fashion and entrepreneurship, Anna is a great pick for brands wanting to mix influencer marketing with business credibility.
5. Gio Latooy (@giolatooy)
Known for comedy and challenges, Gio brings lighthearted, shareable content that’s gold for viral campaigns.
6. Monica Geuze (@monicageuze)
A lifestyle and family content creator, Monica’s audience is solid for brands in wellness, parenting, or home goods.
7. Dylan Haegens (@dylanhaegens)
With a knack for sketches and relatable humor, Dylan is your guy for campaigns that want to keep things fun and down-to-earth.
8. Jonna Fraser (@jonnafraser)
Hip-hop artist and trendsetter, Jonna connects well with urban culture brands and music-related products.
9. Teske de Schepper (@teskedeschepper)
A singer-songwriter with a cozy, authentic vibe. Teske is great for brands focusing on lifestyle and music niches.
10. Kaj Gorgels (@kajgorgels)
Known for his quirky humor and personality, Kaj can inject fresh energy into campaigns needing a local Dutch twist.
📊 How U.S. Brands Should Approach Collaborations with Netherlands TikTok Influencers
Working with Dutch TikTokers isn’t rocket science but does require some finesse. Here’s what you need to keep in mind:
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Payment Methods: Most Dutch influencers prefer PayPal or direct bank transfers in Euros. Platforms like BaoLiba simplify cross-border payments and contracts, ensuring compliance with EU tax laws.
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Contracts & Legal: The Netherlands has strict advertising laws requiring influencers to disclose sponsored content clearly. Make sure your contracts cover GDPR compliance and ad disclosures.
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Content Style: Dutch influencers value authenticity and dislike overly scripted promos. Co-create content that feels native to their style.
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Cultural Sensitivity: Even though many Dutch speak English, local language use in captions or hashtags boosts engagement.
❗ People Also Ask
What makes TikTok influencers in the Netherlands unique?
Dutch TikTokers often mix humor, authenticity, and a strong connection to local culture. They’re less about flashy ads and more about genuine storytelling, which resonates well with their audience.
How to pay Dutch TikTok influencers from the U.S.?
Common payment methods include PayPal, Wise, and SEPA bank transfers. Using influencer marketing platforms like BaoLiba can streamline payments while ensuring tax and compliance matters are handled.
Can U.S. brands work with Dutch TikTokers without speaking Dutch?
Absolutely. Many Dutch creators produce bilingual content or English-only videos. However, collaborating on messaging with some local language flavor helps with authenticity and reach.
💡 Pro Tips for Maximizing Your Netherlands TikTok Collabs
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Use BaoLiba’s platform to find, negotiate, and pay influencers safely in one place.
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Always test a small campaign first to gauge audience response before scaling.
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Leverage trending Dutch hashtags and challenges to boost viral potential.
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Respect the influencer’s creative control—Dutch creators hate being micromanaged.
📢 Final Thoughts
As of May 2025, the Netherlands TikTok scene is a goldmine for U.S. brands and creators ready to expand their global footprint. By partnering with the right influencers, respecting local culture, and using smart payment and legal tools, you can crack this market wide open.
BaoLiba will continue updating the latest influencer marketing trends in the United States and globally. Stay tuned and keep hustling!
