If you’re a U.S.-based brand or content creator looking to tap into the Netherlands market via TikTok, you’re on the right track. As of May 2025, TikTok remains a powerhouse for influencer marketing, and the Netherlands is no exception. With its savvy, trend-savvy creators and a highly engaged audience, partnering with Dutch TikTok influencers can skyrocket your brand awareness and ROI in Europe.
In this post, I’m breaking down the top 10 TikTok influencers in the Netherlands you should seriously consider collaborating with. No fluff, just real names, niches, and collaboration tips that fit the U.S. marketing playbook—think easy payment methods like USD wire transfers or PayPal, clear contracts respecting U.S. and Dutch advertising laws, and content styles that resonate on both sides of the Atlantic.
Let’s dive in.
📢 Why Collaborate with Dutch TikTok Influencers from the U.S.
The Netherlands has a digitally native population with high TikTok penetration, making it a goldmine for brands looking to enter or strengthen their footprint in Europe. For U.S. marketers, working with Dutch TikTokers offers:
- Access to a European audience with crossover appeal in Western markets.
- Creators fluent in English and Dutch, easing communication and content localization.
- An influencer culture that values authenticity and creative freedom—perfect for TikTok’s algorithm.
- Smooth payment and contract processes when handled through platforms like BaoLiba or direct PayPal agreements.
In 2025, U.S. brands like Nike and Spotify have ramped up collaborations with Dutch creators to test European campaigns before scaling globally. If you want to play in that league, you need the right Dutch TikTokers on your team.
💡 The Top 10 TikTok Influencers in Netherlands to Watch in 2025
Here’s my curated list based on follower count, engagement rate, niche relevance, and cross-border collaboration readiness.
1. Niek Roozen (@niekroozen) – Lifestyle & Comedy
With over 2.5 million followers, Niek nails relatable Dutch humor mixed with English captions. Perfect for lifestyle and casual brand vibes. Brands like Heineken have worked with him for regional campaigns.
2. Anna Nooshin (@annanooshin) – Fashion & Beauty
Anna is a dual Dutch-Persian influencer with 1.8 million followers, blending high-end fashion with street style. She’s a go-to for U.S. beauty brands wanting to crack the European market.
3. Kaj Gorgels (@kajgorgels) – Sports & Fitness
Kaj’s 1.2 million followers trust him for fitness tips and healthy living. If your brand sells sportswear or wellness products, Kaj’s audience is gold.
4. Monica Geuze (@monicageuze) – Family & Lifestyle
With a large following of 1.5 million, Monica shares daily life moments with a warm, authentic touch. Great for mom brands, kids’ products, or home services targeting European families.
5. StukTV (@stuktv) – Entertainment & Challenges
This crew has 3 million+ followers and is known for wild challenges and gaming content. If you want viral reach, StukTV is your bet.
6. Gio Latooy (@gio_latooy) – Gaming & Tech
A titan in Dutch gaming TikTok with 2 million fans, Gio’s audience is young, tech-savvy, and brand-friendly.
7. Famke Louise (@famkelouise) – Music & Pop Culture
Famke’s 2.3 million followers love her music and lifestyle content, perfect for brands in entertainment or youth fashion.
8. Jonna Fraser (@jonnafraser) – Rap & Urban Culture
Jonna blends rap and lifestyle, with a solid 1.1 million followers. Urban brands or sneaker companies find him a good match.
9. Sophie Ousri (@sophieousri) – Food & Travel
Sophie’s foodie travel vlogs hit a sweet spot for culinary brands and tourism boards.
10. Yousra El Bali (@yousraelbali) – Dance & Performance
With 1 million followers, Yousra’s dance videos are a hit, ideal for brands targeting Gen Z.
📊 People Also Ask
What makes TikTok influencers in Netherlands unique compared to the U.S.?
Dutch TikTokers typically blend local culture with English-friendly content, making them ideal for cross-border campaigns. They value authenticity and have a strong sense of community, which leads to higher engagement rates than some U.S. creators.
How do U.S. brands pay Dutch TikTok influencers?
Most Dutch creators accept payments via PayPal, Wise (formerly TransferWise), or direct bank transfers (SEPA). BaoLiba and similar platforms streamline this, handling currency conversion and contracts compliant with U.S. and EU regulations.
Can U.S. advertisers use TikTok influencers in Netherlands to target U.S. audiences?
Yes, if the influencer creates English content or caters to bilingual audiences. However, for maximum impact on the U.S. market, consider influencers with a strong English-speaking presence or dual-market reach.
❗ Tips for U.S. Brands Collaborating with Dutch TikTokers
- Legal check: Make sure contracts respect GDPR and FTC guidelines.
- Content localization: Even if influencers post in English, adapt your campaign messaging to European cultural nuances.
- Payment terms: Use USD or EUR depending on your contract; platforms like BaoLiba can help handle these details.
- Performance metrics: Track engagement, not just follower count. Dutch audiences are smaller but more engaged.
💡 Practical Collaboration Ideas
- Launch a TikTok challenge featuring Dutch influencers that can be replicated globally.
- Co-create product reviews or unboxings tailored for Dutch and broader European audiences.
- Use TikTok Live sessions with influencers to drive flash sales or event promotions.
Final Thoughts
Partnering with the right TikTok influencers in the Netherlands can open a strategic gateway for U.S. brands eyeing Europe. As of May 2025, the Dutch TikTok scene is vibrant, diverse, and ready for international collaborations. Whether you’re a fitness brand, a fashion label, or a tech startup, the right influencer can amplify your reach and ROI fast.
At BaoLiba, we keep our finger on the pulse of U.S. and global influencer marketing trends. We’ll continue to update you on the freshest insights from the Netherlands and beyond. Stay tuned and follow us for more real-deal influencer marketing tactics that actually work.
