Looking to tap into the Netherlands market with TikTok but don’t know where to start? If you’re a U.S.-based advertiser or creator, teaming up with the right Dutch TikTok influencers can give you that local flavor and authentic reach. As of May 2025, TikTok remains one of the hottest platforms worldwide, and the Netherlands is no exception—packed with creators who know how to engage audiences with a mix of humor, lifestyle, and trend-savvy content.
In this post, I’m breaking down the top 10 TikTok influencers you should collaborate with in the Netherlands. I’ll also sprinkle in some practical tips on working cross-border from the U.S., including payment methods, legal stuff, and a peek at how U.S. brands are making waves there. No fluff, just pure street-level intel to help you land deals and make money fast.
📊 Why Netherlands TikTok Influencers Matter for U.S. Brands
The Netherlands might be a small country population-wise (around 17 million), but it packs a punch for digital marketing. Dutch TikTok users are young, digitally savvy, and trend-sensitive—all qualities U.S. brands crave when expanding overseas. Plus, many Dutch creators speak excellent English, which means smoother collabs without the usual language headaches.
For U.S. brands, the Netherlands can be a solid testing ground for Europe, thanks to high internet penetration and strong purchasing power in euros (EUR). Collaborating with Dutch TikTokers means getting localized content that resonates with European consumers while still being easy to manage from the States.
💡 Top 10 TikTok Influencers in the Netherlands You Need to Know
Here’s a curated list of Dutch TikTok creators with solid followings and engagement rates worth your attention. These creators cover niches from fashion to comedy, tech, and lifestyle—perfect for a range of U.S. campaigns.
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Nina de Vries (@ninadevries)
Niche: Fashion & Lifestyle
Why: Nina nails the lifestyle vibe Dutch millennials love. Her content is a mix of style tips and relatable daily life, great for U.S. apparel or beauty brands eyeing Europe. -
Bas & Jan (@basjancomedy)
Niche: Comedy & Sketch
Why: These two bring Dutch humor with a global twist. Their sketches often go viral and are perfect for U.S. brands wanting to tap into humor-driven campaigns. -
Sofie Janssen (@sofiejanssen)
Niche: Travel & Adventure
Why: Sofie’s scenic clips and travel hacks draw in a broader European audience. Ideal if your brand is in outdoor gear or travel services. -
TechTimo (@techtimo)
Niche: Tech & Gadgets
Why: Timo reviews the latest gadgets and apps, making him a go-to for U.S. tech brands launching products in Europe. -
Lotte Koster (@lottekoster)
Niche: Food & Cooking
Why: Foodies love Lotte’s creative recipes with Dutch flair. U.S. food brands or kitchenware companies could get great ROI here. -
Ravi de Lange (@ravidelange)
Niche: Fitness & Wellness
Why: His workout routines and wellness tips are popular. Perfect for U.S. fitness gear or health supplements aiming at the European market. -
Eva van Dijk (@evavandijkart)
Niche: Art & DIY
Why: Eva’s artsy DIY content appeals to a creative crowd. Great for U.S. craft supplies or home decor brands. -
Joris & Feline (@jorisfeline)
Niche: Couple & Relationship Content
Why: Their authentic couple content hits the emotional mark. U.S. lifestyle and relationship apps can leverage their reach. -
Daan Smits (@daansmitsmusic)
Niche: Music & Dance
Why: Daan’s music and dance clips are viral gold. U.S. music brands, streaming services, or event promoters should watch this space. -
Anouk Mulder (@anoukmulder)
Niche: Sustainable Living
Why: Anouk’s eco-friendly tips align with growing green trends. U.S. sustainable brands can find a receptive audience here.
📢 How to Collaborate Effectively from the U.S.
Working with Dutch TikTokers from the States isn’t rocket science, but it takes some savvy. Here’s the lowdown:
Payment Methods
Most Dutch creators prefer payments in euros (EUR), so plan your budget accordingly. Platforms like PayPal and Wise (formerly TransferWise) are popular for hassle-free international transfers. Also, BaoLiba supports multiple currencies and escrow services, ensuring smooth transactions and protecting both sides.
Contracts and Legal
Dutch influencers usually sign straightforward contracts covering content rights, usage duration, and exclusivity. Make sure your legal team checks GDPR compliance—Europe is strict about data privacy. Also, FTC guidelines apply for disclosures, just like in the U.S., so keep it transparent.
Communication
English works well, but respect local culture. The Dutch are direct and appreciate honesty—no overpromising or vague briefs. Use Zoom or WhatsApp for quick chats, and keep the workflow lean to avoid delays.
📊 Case Study: U.S. Brand Wins Big with Dutch TikTokers
Take the example of Allbirds, a U.S. sustainable footwear brand. In 2024, they partnered with Anouk Mulder to launch a Europe-focused TikTok campaign highlighting eco-friendly materials. The localized content boosted European web traffic by 35% and converted well in the Netherlands, thanks to Anouk’s loyal following. Payments were handled via Wise, and contracts included GDPR clauses, making it a smooth ride.
### People Also Ask
Who are the top TikTok influencers in the Netherlands?
The top 10 include creators like Nina de Vries (fashion), Bas & Jan (comedy), Sofie Janssen (travel), and Anouk Mulder (sustainability), each with strong followings and niche appeal.
How can U.S. brands pay Dutch TikTok influencers?
Popular payment methods are PayPal and Wise, supporting euro transfers. BaoLiba also offers secure payment and escrow services to facilitate global deals.
What should U.S. advertisers know about working with Dutch TikTokers?
Be mindful of GDPR compliance, keep communication clear and straightforward, and respect local cultural nuances for the best results.
❗ Final Thoughts
If you’re serious about cracking the Netherlands market on TikTok, these 10 influencers are your go-to crew. From fashion to sustainability, they cover all bases with authentic, engaging content that speaks to Dutch and broader European audiences.
Remember, as of May 2025, the U.S.-to-Europe influencer marketing pipeline is stronger than ever—lean on platforms like BaoLiba to handle payments, legalities, and matchmaking. That’s how you keep it clean, fast, and profitable.
BaoLiba will continue updating the latest U.S. influencer marketing trends and insights. Stay tuned and follow us for more no-BS tips on global influencer collabs!
