If you’re a U.S.-based brand or creator looking to crack the Belgium market via TikTok, you’re in the right spot. Belgium’s TikTok scene is buzzing with creators who bring local flavor, strong engagement, and authentic storytelling. As of May 2025, the U.S. marketing playbook still favors influencer collaborations to build trust and convert fast—especially on TikTok, where short-form videos dominate eyeballs.
Let’s dive into the top 10 TikTok influencers in Belgium you gotta know if you want to make waves across the pond. These creators have nailed authentic content that resonates locally, making them perfect partners for U.S. brands aiming for a smooth entry or scaling up campaigns in Belgium.
📢 Why Collaborate with Belgian TikTok Influencers from the U.S. Perspective
First, a quick reality check. Belgium’s market size is modest compared to the U.S., but its digital adoption rate is high—TikTok penetration is strong among Gen Z and Millennials. Unlike the U.S., where influencer marketing often involves multi-tiered agencies and complex contracts, Belgium’s TikTok space is still intimate enough to build personal relationships with creators, usually negotiated directly or via local agencies.
Payments usually go through PayPal or bank transfer in euros (€), so make sure your finance team is prepped for FX conversions and VAT compliance. Also, Belgian advertising laws are strict about transparency—always disclose sponsored content clearly, similar to FTC rules in the U.S., but with additional EU data privacy layers (GDPR).
Brands like Delhaize (a Belgian supermarket chain) and Proximus (telecom giant) have already tapped TikTok creators to boost local campaigns. You can learn from how they blend local culture with global brand messaging.
💡 Meet the Top 10 TikTok Influencers in Belgium
Here’s the real tea on the Belgian TikTokers crushing it right now. These creators cover niches from comedy and food to fashion and tech, giving you versatile options to fit your campaign objectives.
1. Camille Dhont (@camilledhont)
Comedy and music blend for this 2M+ follower star. Camille’s vibe is super relatable—perfect for lifestyle and entertainment brands wanting to tap Belgian youth culture.
2. Soufiane Touzani (@touzanisoufiane)
Soccer trickster with 1.8M followers. If your brand is sports-related or targeting active Gen Z, Soufiane’s content on football skills and challenges is a goldmine.
3. Manon (@manon_vdb)
Manon’s beauty and fashion tips pull in 1.2M followers. She’s the go-to for brands in cosmetics, apparel, and accessories who want organic product placements.
4. Jérémy (@jeremy_tiktok)
Tech and gadgets nerd with 900K followers. Jérémy’s reviews and unboxings are trusted by a young, tech-savvy audience—ideal for U.S. electronics brands eyeing Belgium.
5. Lize Feryn (@lizeferyn)
Lifestyle influencer focusing on travel and food, boasting 850K followers. She’s your girl if you want to promote tourism or culinary products with authentic storytelling.
6. Dvtch Norris (@dvtchnorris)
Comedy king with 1.5M followers, known for quick-wit and sketch videos. Comedy content performs well in Belgium’s TikTok ecosystem and grabs attention fast.
7. Anouck (@anouckvdl)
Fitness coach and wellness advocate with 700K followers. Perfect fit for health brands or wellness apps wanting to push into the Belgian market.
8. Maxime (@maximefashion)
Fashion influencer with 1M followers, focusing on streetwear and sustainable fashion. Your best bet for eco-conscious apparel campaigns.
9. Fien (@fien_foodie)
Foodie and recipe creator with 950K followers. If you’re marketing food products or kitchen gadgets, Fien’s audience is hungry for your content.
10. Lucas (@lucas_vlogs)
Vlogger with 1.1M followers, focusing on daily life and humor. An all-rounder who can help brands create a casual, authentic vibe.
📊 People Also Ask
What type of TikTok content works best in Belgium?
Belgium’s TikTok users love humor, relatable lifestyle content, and niche expertise like football skills or tech reviews. Short, punchy videos with local language or dialect get the best engagement.
How do U.S. brands pay Belgian TikTok influencers?
Most commonly via PayPal or SEPA bank transfers in euros. Contracts should comply with both U.S. and EU advertising and tax laws.
Can U.S. brands use Belgian influencers for global campaigns?
Absolutely. Many Belgian TikTokers have international followings. But tailor the messaging to respect local culture and language nuances for max impact.
❗ Pro Tips for Partnering with Belgian TikTok Creators
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Start with a local agency or platform like BaoLiba to find vetted influencers and handle contracts smoothly.
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Keep payment terms clear upfront—don’t underestimate VAT and currency conversion issues.
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Always brief creators thoroughly on brand voice and campaign goals but leave space for their creativity. Belgian TikTokers value authenticity.
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Use U.S. dollars ($) for your internal budgeting but be ready to convert to euros (€) for actual payments.
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Track campaigns rigorously using UTM parameters and TikTok’s analytics to measure ROI across borders.
Final Thoughts
In 2025, as TikTok continues to dominate short-video marketing worldwide, Belgium offers a sweet spot where U.S. brands can test and scale influencer campaigns with high ROI and authentic local reach. The 10 TikTok influencers listed here are your entry points to Belgium’s vibrant social scene.
BaoLiba will keep updating the U.S. market with the latest global influencer marketing trends, including deep dives into Belgium and other key markets. Stay tuned and let’s make your next TikTok collab a smash hit!
