If you’re a U.S.-based brand or content creator looking to break into the Belgian market, tapping into local TikTok influencers is a no-brainer. Belgium might be smaller than the U.S., but its TikTok scene is vibrant, diverse, and highly engaged. As of May 2025, TikTok remains one of the fastest-growing social platforms in Belgium, with users hungry for fresh content across Flemish, Walloon, and Brussels communities.
This article digs deep into the top 10 TikTok influencers in Belgium you absolutely want on your radar. We’ll also unpack how U.S. advertisers can work with them, covering payment methods, legal considerations, and local marketing vibes. If you want to avoid the rookie mistakes and fast-track your Belgium TikTok game, read on.
📢 Why Belgium TikTok Influencers Matter for U.S. Brands
Belgium’s unique linguistic split (Dutch, French, and German speakers) means content that resonates here often needs local flair and authenticity. U.S. brands like Coca-Cola and Nike have already started localizing campaigns by partnering with Belgian TikTokers who can deliver that magic.
The Belgian TikTok community is tight-knit but open to collaborations with international brands — provided you approach it with respect, transparency, and clear ROI.
💡 Top 10 TikTok Influencers in Belgium You Should Collaborate With
Here’s our curated list based on follower count, engagement rates, and versatility in content styles. These influencers cover everything from lifestyle and comedy to fashion and gaming.
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Nina Derwael (@ninaderwael)
Belgium’s Olympic gymnastics champ turned TikTok star, Nina blends sports, motivation, and behind-the-scenes life. Perfect for activewear or wellness brands. -
Gilles (@gillessnaps)
Known for hilarious skits and relatable humor, Gilles has a massive following in the Dutch-speaking community. Great for FMCG and entertainment brands. -
Camille Dhont (@camilledhont)
A singer and actress, Camille nails emotional storytelling and music-related content. Ideal for beauty and lifestyle campaigns. -
Axelle (@axelle_moments)
Axelle’s niche is family and motherhood content, with a warm and authentic style. Brands in baby products and home goods, take note. -
Mister V (@misterv_be)
Comedy king with a strong presence across Belgium’s TikTok and YouTube scene. His audience skews young and urban, perfect for streetwear and tech gadgets. -
Luna (@luna_bxl)
Fashion and makeup guru from Brussels, Luna’s style vibes well with Gen Z and millennials. Fashion, cosmetics, and accessories brands win here. -
Jules & Marie (@julesmarie.be)
Couples and relationship content that’s authentic and funny. Great for lifestyle brands, dating apps, and travel companies. -
Thibaut (@thibautvlogs)
Adventure and outdoor lifestyle influencer. Ideal for sports, travel gear, and eco-friendly brand collabs. -
Leen (@leenlovestiktok)
Dance and trendsetter, Leen has a finger on the pulse of the latest TikTok challenges. Perfect for music, beverage, and youth brands. -
Sofie (@sofietravel)
Travel and food content creator, Sofie highlights hidden gems around Belgium and Europe. Hospitality brands, tourism boards, and F&B should definitely check her out.
📊 How to Collaborate with Belgian TikTok Influencers from the U.S.
Payment and Contracts
Most Belgian TikTok creators accept payments via PayPal, bank transfers (SEPA), or platforms like Wise for USD to EUR conversions. Since Belgium uses the Euro, U.S. brands should budget accordingly — expect some currency fluctuation.
Contracts should comply with both U.S. and EU advertising laws. Belgium follows strict disclosure rules — influencers must clearly tag sponsored content (#ad or #sponsored). BaoLiba’s platform can help streamline these contracts and payments securely.
Marketing Culture & Messaging Tips
Belgian audiences appreciate authenticity over flashy ads. Influencers who keep it real, add humor, or share personal stories get the best engagement. Also, don’t ignore the language split—consider bilingual campaigns or select influencers who produce content in the language of your target market segment.
U.S. Brand Examples
Brands like Allbirds and Glossier have successfully partnered with European TikTokers, including Belgians, by sending PR packages and setting up virtual meet-and-greets. Use BaoLiba to find similar opportunities and local influencer marketing agencies for smoother communication.
❗ People Also Ask
What type of content works best on Belgian TikTok?
Comedy, relatable daily life, local culture, and trend adaptations work best. Dance and music challenges also dominate, especially among younger audiences.
How do I ensure ROI when working with Belgian TikTok influencers?
Track engagement metrics closely. Use affiliate codes or trackable links to measure conversions. BaoLiba’s analytics tools help U.S. brands monitor cross-border campaigns in real time.
Are there legal considerations for influencer marketing in Belgium?
Yes, Belgian law requires clear disclosure of sponsored content. Also, GDPR applies, so handle personal data carefully when running contests or collecting user info.
📢 Wrapping Up
Collaborating with the right Belgian TikTok influencers is a killer strategy for U.S. brands wanting to expand in Europe’s heartland. The 10 creators listed here offer a great starting point to reach diverse audiences with authentic content.
As of May 2025, the influencer landscape keeps evolving fast. BaoLiba will continue updating the latest U.S. influencer marketing trends and Belgian TikTok insights to keep you ahead of the curve. Stay tuned and keep hustling!
