If you’re a U.S.-based brand or creator looking to tap into Belgium’s buzzing TikTok scene, you’ve hit the jackpot. Belgium might be small, but its TikTok influencer game is surprisingly strong and diverse. By May 2025, the American marketing world is all about hyper-localized influencer partnerships, and Belgium offers a golden gateway into Europe’s multilingual, trend-savvy audience.
In this piece, I’m breaking down the top 10 TikTok influencers in Belgium you need to know — people who bring serious engagement, niche appeal, and authentic content that resonates beyond borders. Whether you’re a U.S. brand wanting to expand your footprint or a TikTok creator hunting for collab ideas, this list has your back. Let’s dive in.
📢 Why Belgium TikTok Influencers Matter for U.S. Marketers
Belgium is unique: three official languages (Dutch, French, German), a high internet penetration rate, and a young population glued to TikTok. For U.S. advertisers, this means a complex but rewarding market. Working with Belgian TikTokers can:
- Boost brand credibility across multiple European markets
- Provide authentic content that appeals to local audiences
- Open doors to EU-wide campaigns with smaller budgets than targeting Germany or France directly
Most Belgian TikTok collaborations pay in euros, so be ready for cross-border payments via PayPal, Wise, or direct bank transfer. Contracts must comply with both U.S. FTC guidelines and GDPR for data privacy—a must-know if you don’t want legal headaches down the line.
💡 Top 10 TikTok Influencers in Belgium You Should Collaborate With
1. Emma Vermeulen (@emma.vermeulen)
Emma is the queen of lifestyle and beauty hacks. With over 1.2 million followers, her content feels down-to-earth but polished, perfect for U.S. beauty brands like Glossier or Fenty Beauty looking to make a splash in Europe.
2. Liam De Vos (@liamdevos)
Liam’s niche is comedy and relatable everyday moments. His 900K followers love his witty takes on Belgian culture, making him an ideal partner for U.S. brands targeting young adults, such as fast-fashion labels or snack brands.
3. Noor Janssens (@noor.janssens)
Fitness and wellness influencer with a twist: Noor blends yoga, mindfulness, and Belgian nature. She’s great for U.S. wellness apps or sportswear brands like Lululemon wanting to reach eco-conscious Europeans.
4. Jules & Max (@julesandmax)
This dynamic duo creates viral dance and challenge videos with a huge 1.5M fanbase. Their energy is infectious, making them perfect for U.S. music labels or sports drinks targeting Gen Z.
5. Sophie Claes (@sophieclaes)
Sophie is all about sustainable fashion and thrift flips. Her 700K followers trust her for honest reviews, so brands like Patagonia or Allbirds could see solid ROI collaborating with her.
6. Theo Martens (@theomartens)
Theo’s tech and gadget reviews attract over 800K followers. For U.S. startups wanting to test the waters in Europe, he’s a credible voice to showcase new devices or apps.
7. Annelies Peeters (@anneliespeeters)
Travel and food vlogger Annelies combines Belgian cuisine with global flavors. With 950K followers, she’s a natural pick for U.S. food brands or travel services aiming for authentic storytelling.
8. Felix Van Dam (@felixvandam)
Felix mixes magic tricks and illusions with humor. His 600K fans love his unique content style, making him a wildcard influencer for brands wanting to stand out.
9. Mila Jacobs (@milajacobs)
Mila’s content focuses on mental health and personal growth, attracting a loyal 500K community. She’s a perfect fit for U.S. mental wellness apps or educational platforms.
10. Olivier Desmet (@olivierdesmet)
Olivier’s gaming streams and esports clips bring in 1.1 million followers, mostly Gen Z gamers. U.S. gaming companies and peripheral brands like Razer or Logitech should definitely hit him up.
📊 People Also Ask About Belgian TikTok Influencers
What types of content perform best with Belgian TikTok audiences?
Short, authentic videos with humor, lifestyle tips, and local culture tend to crush it. Dance challenges and interactive content also rack up views fast.
How do U.S. brands typically pay Belgian TikTok influencers?
Most deals go through PayPal or Wise for smooth currency conversion to euros. Flat fees combined with performance bonuses are common.
Are Belgian TikTok creators open to international collaborations?
Absolutely. Many are hungry for U.S. partnerships to grow their reach, especially with brands that respect local culture and language nuances.
❗ Tips for U.S. Brands Working with Belgian TikTokers
- Respect language diversity: Flemish Dutch and French content both have strong followings.
- Localize your message, don’t just translate.
- Beware of GDPR: get explicit consent on data and usage rights.
- Use contracts that cover FTC compliance for influencer marketing.
- Pay attention to timing: Belgian peak TikTok usage tends to be early evenings CET.
💡 Pro Tip: Leveraging BaoLiba for Belgium Collabs
BaoLiba’s global influencer marketing platform nails the matchmaking between U.S. brands and Belgian creators. From negotiating rates in USD/EUR to handling compliance, it’s a one-stop shop to save you headaches and get campaigns rolling fast.
As of May 2025, the U.S. marketing trend is crystal clear: hyper-local influencer collabs with authentic creators are king. Belgium’s TikTok scene offers a sweet spot for brands wanting genuine engagement across Europe without breaking the bank.
BaoLiba will keep you posted on the latest U.S. influencer marketing moves and Belgian TikTok trends. Stay tuned and let’s keep smashing those global campaigns!
