If you’re a U.S.-based brand or content creator looking to crack into the Belgian market, teaming up with local TikTok influencers is your golden ticket. Belgium’s TikTok scene might not be as massive as the U.S., but it’s bursting with fresh talent and niche communities that can skyrocket your brand’s visibility fast. As of May 2025, TikTok remains one of the hottest platforms worldwide, and Belgian creators are no exception—they bring authenticity, engagement, and local flavor that can’t be faked.
In this article, I’ll break down the top 10 TikTok influencers in Belgium you should watch and work with, plus some real talk on how to approach collaborations from a U.S. perspective. We’ll cover payment methods, cultural nuances, and how to navigate legal stuff so your cross-border campaign doesn’t blow up in your face.
📢 Why Belgium and Why TikTok
Belgium’s population is around 11.5 million, split mainly between Dutch-speaking Flanders and French-speaking Wallonia, plus a smaller German-speaking community. This linguistic diversity means you need influencers who can connect authentically with their audience. TikTok in Belgium is booming among Gen Z and Millennials, making it a prime spot for lifestyle, fashion, tech, and even gaming brands.
From a U.S. marketer’s lens, Belgium offers a gateway to Europe with high purchasing power and solid internet penetration. Plus, influencer collaborations here tend to have higher engagement rates compared to saturated markets like the U.S. or UK.
💡 Top 10 TikTok Influencers in Belgium You Should Collaborate With
Here’s the real deal: these 10 Belgian TikTok stars deliver content that resonates locally but can also appeal to international audiences. They’ve got the numbers, the vibe, and the professionalism to make your campaign pop.
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Lize Feryn (@lizeferyn)
A model turned TikTok star, Lize blends fashion, lifestyle, and travel content. She’s bilingual (Dutch/French) and perfect for beauty or apparel brands targeting stylish young adults. -
Jana De Smet (@janadesmet)
Comedy and relatable sketches queen. Jana’s content is sharp and satirical, ideal for brands wanting to tap into everyday humor and authenticity. -
Tibo InShape BE (@tiboinshape_be)
Fitness influencer with serious chops. If you’re pushing health supplements or workout gear, Tibo’s audience trusts his recommendations big time. -
Emma Prévost (@emmprevost)
French-speaking Belgian who nails makeup tutorials with a twist. Beauty brands looking for a niche French market entry should hit her up. -
Senne Van Hecke (@sennevh)
Skateboarder and urban culture content creator. Great for streetwear and lifestyle brands targeting active youth. -
Kaat Bollen (@kaatbollen)
Foodie and recipe creator with a focus on local Belgian cuisine. If you want to promote FMCG brands, Kaat’s audience is hungry for new flavors. -
Noah De Ridder (@noahdr)
Teen influencer with a tech and gaming focus. Perfect for electronics brands or apps wanting to capture younger users. -
Lola Verschoore (@lolaverschoore)
Dance and choreography creator. Her energetic style appeals to music brands and entertainment sectors. -
Axel Daeseleire (@axeldaeseleire)
Actor and lifestyle influencer with a wide adult audience. Great for premium brands or services. -
Yasmine Maatouk (@yasinematouk)
Mental health advocate and motivational speaker. Brands in wellness, mental health, or self-care will find a genuine partner here.
📊 How to Collaborate with Belgian TikTok Influencers from the U.S.
Payment & Contracts
Most Belgian influencers prefer payments via PayPal or direct bank transfers (SEPA). U.S. brands should budget in USD and prepare for possible currency conversion fees. Contract-wise, keep it straightforward but ensure you cover usage rights and GDPR compliance, as Belgium is strict on privacy laws.
Cultural Nuances
Belgium is big on authenticity. Don’t just slap a generic U.S. campaign onto their feeds. Work with influencers to localize your message—use local slang, reference Belgian culture, or even throw in some classic waffles for flavor. Also, remember the language split. Target your campaigns accordingly.
Legal Stuff
Belgium follows the EU’s GDPR, so make sure any data collection or user interaction respects privacy rules. Disclose sponsorships transparently—Belgian followers appreciate honesty, and influencer marketing rules here are tight.
❗ People Also Ask
Who are the biggest TikTok influencers in Belgium?
The biggest names include Lize Feryn, Jana De Smet, and Tibo InShape BE. They dominate various niches from fashion and comedy to fitness.
How can U.S. brands pay Belgian influencers?
Most often through PayPal or SEPA bank transfers. Contracts should clearly state payment terms and currency to avoid confusion.
What content works best on Belgian TikTok?
Authentic, relatable, and locally flavored content wins. Comedy, lifestyle, and niche hobbies like skateboarding or regional cuisine perform very well.
📢 Real Talk on Trends in 2025
As of May 2025, TikTok in Belgium is not just about viral dance challenges anymore. Brands are leveraging micro-influencers and nano-influencers to build genuine communities. U.S. advertisers should also focus on long-term partnerships instead of one-off posts. The Belgian market values trust and consistent storytelling. And don’t sleep on TikTok’s e-commerce push—shoppable videos are gaining traction here fast.
Final Thoughts
If you’re serious about scaling your brand in the Benelux region, collaborating with these 10 TikTok influencers is a no-brainer. Their local clout paired with your U.S. brand power can create a winning formula. Remember to respect the local culture, nail your contracts, and think beyond just follower count.
BaoLiba will continue updating the United States influencer marketing trends, so keep an eye on us for the latest scoop and insider tips. Let’s crush those cross-border campaigns together!
