If you’re a US-based advertiser or content creator looking to tap into the UK market, Telegram is a goldmine you can’t ignore. As of May 2025, Telegram’s user base in the UK has been growing steadily, making it a prime platform for influencer marketing beyond the usual Instagram or TikTok hustle. Today, I’m breaking down the top 10 Telegram influencers in the UK you should be connecting with—because if you want to win big in cross-border campaigns, you gotta work with the right people.
Let’s get real: Telegram isn’t just a messaging app anymore. It’s a thriving ecosystem with niche communities, super engaged followers, and a feature set that lets influencers run channels, groups, and broadcast lists with insane reach. For US advertisers, this means you’ve got a direct line into UK audiences without the clutter of ads on traditional social platforms. Plus, Telegram’s privacy-friendly vibe resonates well with younger, tech-savvy Brits who are tired of mainstream social noise.
📢 Why Telegram Influencers Matter for US Advertisers Targeting the UK
UK audiences on Telegram are not your average scrollers. They join channels focused on everything from fintech and crypto to indie music and underground fashion. Unlike Instagram or YouTube, Telegram influencers often have more intimate, trust-based relationships with their followers. This translates to higher engagement rates and better conversion—if you know how to navigate the platform.
From a US advertiser’s perspective, payments often flow via PayPal, Stripe, or even crypto, but keep in mind UK regulations around data privacy (GDPR remains a big deal) and advertising standards. Partnering with reliable UK Telegram influencers who understand this landscape saves you from costly legal headaches.
💡 Top 10 Telegram Influencers in the UK You Should Know
Here’s the real juice: a no-fluff list of UK Telegram influencers across different niches who’ve got the clout and the engagement to make your campaign pop.
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CryptoBrits
Niche: Cryptocurrency & Blockchain
Why: One of the go-to Telegram channels for crypto news and trading tips in the UK. Their community is highly engaged and ready to act on investment advice. -
FitFamUK
Niche: Fitness & Health
Why: This influencer runs a Telegram channel with workout routines, diet tips, and motivational content tailored for UK fitness buffs. -
LondonStyleHub
Niche: Fashion & Lifestyle
Why: Focuses on UK streetwear and indie fashion brands. Great for launching apparel or lifestyle product campaigns. -
TechTalkUK
Niche: Technology & Gadgets
Why: Trusted for honest reviews and tech news. Ideal if you’re pushing a new gadget or SaaS product in the UK market. -
UKTravelBuzz
Niche: Travel & Leisure
Why: Offers insider guides and travel hacks specifically for UK-based travelers and tourists. -
EcoWarriorsUK
Niche: Sustainability & Green Living
Why: Perfect for brands with eco-friendly products aiming to tap into the growing green consumer base in the UK. -
GamingLegendsUK
Niche: Gaming & eSports
Why: A buzzing hub for UK gamers and eSports enthusiasts, great for gaming-related launches. -
FoodieFavesUK
Niche: Food & Drink
Why: Curates recipes, restaurant reviews, and food-related promotions with a loyal UK foodie following. -
FinanceFocusUK
Niche: Personal Finance & Investing
Why: Trusted for UK-specific financial advice, savings tips, and investment strategies. -
MusicVibesUK
Niche: Music & Entertainment
Why: Showcases emerging UK artists, music news, and event promos with a vibrant community.
📊 How to Work With UK Telegram Influencers from the US
Working cross-border means you need to cut through timezone differences, payment friction, and cultural nuances. Here’s the lowdown:
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Payment Methods: Most UK influencers prefer PayPal, bank transfers in GBP, or even crypto payments. Always clarify payment terms upfront.
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Contracts & Compliance: GDPR compliance is non-negotiable. Make sure your influencer agreements include data handling clauses and adhere to UK advertising standards overseen by ASA (Advertising Standards Authority).
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Content Localization: UK English, slang, and cultural references matter. US advertisers often mess this up, so work with influencers who can localize content authentically.
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Performance Tracking: Use UTM links, promo codes, or Telegram’s native poll and feedback features to measure ROI.
🧐 People Also Ask
What makes Telegram influencers different from Instagram influencers in the UK?
Telegram influencers operate in a more private, community-driven environment. They engage followers through direct messaging, exclusive content, and group chats, which usually results in higher trust and conversion rates compared to the more public and algorithm-driven Instagram.
How do US advertisers pay UK Telegram influencers?
The most common payment methods are PayPal, bank transfers (in GBP), and sometimes cryptocurrencies. It’s essential to agree on payment terms beforehand and keep records for tax compliance in both countries.
Is Telegram popular in the UK for influencer marketing?
Yes, especially among niche communities like crypto, tech, and fitness. Telegram’s privacy features and group/channel formats make it ideal for influencers to build loyal audiences, which US advertisers can tap into for targeted campaigns.
❗ Risks and Pitfalls to Watch Out For
Beware of influencers who inflate follower counts with bots—Telegram’s open channel model makes this tempting. Always ask for engagement metrics and do a quick audit before signing deals. Also, keep a close eye on UK advertising regulations, especially around financial promotions and health claims, to avoid fines and damaged reputations.
Final Thoughts
If you want to crack the UK market via Telegram, these 10 influencers are your frontline warriors. With the right approach to localization, compliance, and payment, you’ll turn Telegram from a dark horse into your campaign’s MVP. Remember, as of May 2025, Telegram is carving out a unique space in UK digital marketing—don’t get left behind.
BaoLiba will continue updating the latest influencer marketing trends in the United States and beyond. Stay tuned and keep hustling!
