If you’re a US-based advertiser or content creator looking to tap into the UK market, Telegram is a goldmine that’s still under the radar for many. As of May 2025, Telegram’s user base in the UK is growing fast, especially among niche communities like crypto buffs, fitness junkies, and indie gamers. Partnering with the right Telegram influencers can give your brand a serious edge in this competitive landscape.
Here’s the real deal: UK Telegram influencers bring authentic engagement, laser-focused audiences, and a fresh channel outside the usual Instagram/Facebook noise. Below, I break down the top 10 Telegram influencers in the UK you should seriously consider collaborating with — plus pro tips on how to work with them from a US advertiser’s POV.
📢 Why Telegram and Why the UK Market
Telegram isn’t just a messaging app anymore. It’s become a full-on social ecosystem with channels, groups, bots, and even payment integrations. In the UK, Telegram’s appeal lies in privacy-first communication and content curation. The platform is a hotspot for crypto communities, political discussions, tech reviews, and lifestyle content.
For US advertisers, this means:
- Direct access to engaged UK audiences without platform ad fatigue.
- Easier compliance with UK data privacy laws compared to some other platforms.
- Seamless cross-border payment options like PayPal, Wise, and even crypto payments.
- The ability to do both broadcast-style influencer marketing and conversational marketing via groups.
So, if you want to scale your UK campaigns without blowing your budget, Telegram influencer collaborations are a smart move.
💡 Top 10 Telegram Influencers in UK You Need to Know
Here’s a list of Telegram influencers who have nailed it in the UK market, ranked by follower count, engagement, and niche relevance. These folks aren’t just vanity metrics — they bring real ROI for advertisers.
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CryptoBrit
Niche: Cryptocurrency & Blockchain
Followers: 120K+
Why: UK’s go-to for crypto news and trading tips. Great for fintech startups and crypto wallets targeting UK users. -
FitFam UK
Niche: Fitness & Wellness
Followers: 95K+
Why: Home workouts, nutrition advice, and wellness challenges. Perfect for health brands looking to crack the UK fitness scene. -
London Tech Talk
Niche: Tech & Gadgets
Followers: 80K+
Why: Early adopters and gadget geeks. Ideal for launching new tech products or apps in the UK. -
UK Gaming Hub
Niche: Gaming & Esports
Followers: 75K+
Why: Hardcore gamers and esports fans. Great for game launches, accessories, and streaming platforms. -
EcoLiving UK
Niche: Sustainability & Environment
Followers: 65K+
Why: Green brands targeting eco-conscious Brits. Influences purchase decisions on sustainable products. -
British Streetwear
Niche: Fashion & Lifestyle
Followers: 60K+
Why: Young, urban crowd with disposable income. Perfect for sneaker drops and streetwear collections. -
UK Foodies
Niche: Food & Drink
Followers: 55K+
Why: Food lovers and local eatery reviews. Brands launching food products or delivery services should jump in here. -
Freelance UK
Niche: Business & Freelancing
Followers: 50K+
Why: Self-employed pros and solopreneurs. Great for SaaS tools, productivity apps, and financial services. -
Travel UK Insider
Niche: Travel & Leisure
Followers: 45K+
Why: Local hidden gems and travel hacks. Ideal for travel agencies and local tourism boards. -
Mindful UK
Niche: Mental Health & Self-Care
Followers: 40K+
Why: Growing community focused on mindfulness and mental wellbeing. Brands in wellness, apps, and therapy services score here.
📊 How US Advertisers Can Work With UK Telegram Influencers
1. Payment & Contracting
Most UK influencers prefer PayPal or Wise for cross-border payments — both are familiar and fast. Some also accept crypto payments, especially in fintech or crypto niches. Contracts should be straightforward but cover UK advertising standards (ASA rules) and GDPR compliance.
2. Content Style & Campaign Types
Telegram influencers love keeping things real and conversational. Unlike flashy Instagram posts, Telegram content is often text-heavy, includes polls, and encourages group chats. Consider:
- Sponsored posts or pinned messages.
- Exclusive giveaways or promo codes.
- Collaborative Telegram bots or quizzes.
- AMA (Ask Me Anything) sessions.
3. Messaging Tone
UK Telegram communities appreciate authenticity and a bit of dry humor. Keep your messaging casual yet informative — no hard sells. Also, localize your copy with UK English spelling and slang to build trust.
❗ Risks and Legal Considerations
- Always disclose sponsored content as per ASA guidelines.
- Respect GDPR when collecting any user data.
- Avoid controversial topics unless your brand is ready for the heat.
- Monitor influencer content regularly to avoid brand safety issues.
People Also Ask
What are the benefits of using Telegram influencers in the UK market?
Telegram influencers offer direct access to highly engaged niche communities with less ad saturation. They bring authentic engagement and allow for innovative campaign formats like chatbots and live AMAs.
How do US brands pay UK Telegram influencers?
Most commonly through PayPal or Wise for ease and currency conversion. Crypto payments are also accepted in fintech or blockchain niches. Ensure contracts comply with cross-border tax laws.
Are Telegram influencer campaigns effective for UK audiences?
Yes, especially in niches like crypto, gaming, fitness, and sustainability. Telegram’s privacy features and community focus drive higher trust and engagement than many traditional platforms.
BaoLiba will keep updating the latest United States influencer marketing trends, so stay tuned and follow us for more insider tips and actionable strategies.
