If you’re a U.S.-based advertiser or influencer hunting for fresh, effective ways to break into the Singapore market, you better pay attention to Telegram. Yeah, Telegram — that chat app that’s been quietly gaining mad traction worldwide, especially in Asia. As of May 2025, the landscape in Singapore is buzzing with Telegram channels and influencers who deliver real engagement, not just vanity metrics.
Here’s the deal: Singapore’s digital scene is unique. It’s super mobile-first, heavily influenced by local culture, and driven by chat-based communities on Telegram. For brands or influencers in the United States, this means adapting your approach — from payment methods (think PayNow and GrabPay alongside PayPal) to content style — or risk blowing your budget on the wrong channels.
In this piece, I’m breaking down the top 10 Telegram influencers in Singapore you should seriously consider collaborating with. These folks have clout, niche audiences, and the kind of local authenticity that U.S. brands crave when going global. No fluff, just the real deal.
📊 Why Telegram in Singapore?
Telegram isn’t just another messaging app here. It’s a hybrid between a community hub and a content platform. Unlike Instagram or TikTok, Telegram groups and channels allow deeper conversations, more targeted content drops, and less algorithm meddling. Singaporeans love it because it’s fast, secure, and privacy-focused — all huge selling points amid growing data concerns.
From fintech to lifestyle, and from travel to local eats, Telegram influencers in Singapore have carved out hyper-engaged audiences. If you’re a U.S. brand or influencer, tapping into these niche groups via Telegram can yield much better ROI than traditional influencer platforms.
💡 What U.S. Advertisers Need to Know Before Collaborating
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Payment and Contracts: Singapore’s preferred payment rails include PayNow and bank transfers, but global brands can often use PayPal or Stripe. Contracts usually involve clear deliverables, and localization is key — don’t just copy-paste your U.S. content.
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Content Style: Singaporean audiences appreciate concise, witty, and sometimes playful content. Emoji-rich messages and local slang work wonders.
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Legal Landscape: Singapore has strict advertising laws, including clear disclosure of sponsored content. Make sure your influencer partners comply to avoid fines or brand damage.
🚀 Top 10 Telegram Influencers in Singapore to Watch
1. @SgFoodieVibes
A foodie’s dream channel, @SgFoodieVibes has built a loyal community sharing hidden hawker gems and trending cafes. Their Telegram channel boasts over 50K active members. U.S. F&B brands aiming to break into Singapore’s competitive food scene should jump on collabs here.
2. @TechSavvySG
This influencer is the go-to for all things tech and gadgets. With a strong base of tech enthusiasts and early adopters, @TechSavvySG offers excellent engagement rates for U.S. gadget brands and startups.
3. @TravelLahSG
Singaporeans love travel, and this channel focuses on affordable, off-the-beaten-path trips around Asia. Perfect for U.S. travel brands or influencers looking to connect with Singaporean jet-setters.
4. @FinTipsSG
Fintech and personal finance are booming in Singapore. @FinTipsSG provides practical money advice, product reviews, and investment tips — a must for U.S. fintech firms wanting a local foothold.
5. @SGBeautyBuzz
Beauty and skincare are huge here. This influencer channel reviews local and international products, often collaborating with brands for giveaways and tutorials. Ideal for U.S. beauty brands eyeing APAC expansion.
6. @EcoWarriorsSG
Environmentally conscious audiences are growing. @EcoWarriorsSG educates and mobilizes Singaporeans on sustainability. U.S. eco-friendly brands or NGOs can leverage this channel for authentic storytelling.
7. @SGGamingHub
Gaming is a big deal here. @SGGamingHub connects with hardcore and casual gamers alike. U.S. gaming companies or streamers should not sleep on this influencer.
8. @EduConnectSG
Education is a priority in Singapore, and this channel shares updates on scholarships, workshops, and study tips. Great for U.S. education platforms or edtech startups.
9. @SGStartupTalks
The startup ecosystem in Singapore is thriving. @SGStartupTalks features founder stories, funding news, and networking events. U.S. B2B brands or VCs can get massive value here.
10. @DailyDealsSG
Everyone loves a bargain — this channel curates the best deals and flash sales around Singapore, including U.S. products available locally. Perfect for ecommerce brands testing the market.
📢 People Also Ask
What makes Telegram influencers in Singapore different from Instagram influencers?
Telegram influencers typically engage their communities more directly through chat features, offering a more intimate and trust-based relationship, whereas Instagram is more visual and discovery-oriented.
How do I pay Singapore Telegram influencers from the U.S.?
Popular options include PayPal, bank transfers, or local methods like PayNow if the influencer accepts international transfers. Always clarify payment terms upfront.
Can U.S. brands reuse content for Singapore Telegram collaborations?
Not really. Localization is key. Singaporean audiences expect content tailored to their culture, language nuances, and local trends.
💡 Pro Tips for Smooth Collaboration
- Do your homework: Use Telegram’s native search and BaoLiba’s influencer platform to vet influencer engagement stats.
- Negotiate exclusivity carefully: Singapore’s market is small and interconnected; exclusivity can help but might limit reach.
- Use localized offers: Discounts or freebies tied to local holidays or events work better.
- Track with UTM links: Make sure to measure performance via trackable links or promo codes.
❗ Risks to Watch Out For
- Fake followers: Telegram channels can inflate numbers easily. Focus on engagement, not just subscriber counts.
- Cultural missteps: Avoid generic U.S. messaging. A tone-deaf post can blow up fast in Singapore.
- Legal compliance: Always ensure influencers disclose sponsorships per Singapore’s Advertising Standards Authority.
Final Thoughts
Telegram is a goldmine for connecting with Singapore’s hyper-engaged audiences — but only if you know how to play the game right. For U.S. advertisers and influencers, teaming up with the right local Telegram influencers can skyrocket your brand awareness and sales.
Remember, as of May 2025, Singapore’s social media scene is shifting fast, and Telegram’s role is only growing. BaoLiba will keep bringing you the latest on United States and global influencer marketing trends. Stay tuned and stay sharp!
