If you’re an advertiser or content creator based in the United States and looking to tap into Vietnam’s fast-growing social media scene, Snapchat is a goldmine you can’t ignore. As of May 2025, Vietnam’s digital landscape is booming, with Snapchat carving out a niche among the younger crowd who crave authentic, short-lived content. But here’s the kicker — partnering with the right Snapchat influencers in Vietnam can skyrocket your brand’s visibility and engagement, especially if you play your cards right with localized, culturally savvy content.
In this article, I’ll walk you through the top 10 Snapchat influencers in Vietnam worth collaborating with. This list is curated with a keen eye on engagement stats, content creativity, and market relevance. Plus, I’ll drop some practical tips on how U.S. marketers and creators can approach these collabs effectively, from payment methods to compliance with local norms.
📢 Vietnam Snapchat Scene in 2025
Vietnam’s social media users hit over 70 million in 2025, with Snapchat gaining traction among Gen Z and Millennials who prefer its ephemeral, casual vibe over Instagram’s polished feeds or TikTok’s viral loops. The local influencers here mix lifestyle, fashion, street food, and pop culture, giving advertisers a rich playground.
For U.S. brands, Vietnam offers a lively market with rising disposable income and a thirst for Western and fusion products—from apparel to tech gadgets. Snapchat influencers here often blend English and Vietnamese, which helps bilingual American audiences connect more naturally.
💡 How U.S. Advertisers Should Approach Snapchat Influencers in Vietnam
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Payment & Contracts: Most Vietnam influencers prefer payments via PayPal or international wire transfers in USD. Use clear contracts respecting both U.S. FTC rules and Vietnam’s advertising regulations to avoid headaches.
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Content Localization: Don’t just translate ads. Collaborate closely to adapt messages that vibe with local slang, pop culture, and holidays like Tet (Vietnamese Lunar New Year).
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Platform Synergy: Many influencers cross-post on TikTok and Instagram. Package your campaigns multi-platform to maximize ROI.
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Compliance: Vietnam is strict on product claims and political content. Have local legal counsel review influencer content pre-publish.
📊 Top 10 Snapchat Influencers in Vietnam You Should Know
1. @LinhSnapVN
Linh’s daily snaps mix street food hunts with lifestyle tips. Her 1.5M followers love her authenticity and humor. Great for food and travel brands.
2. @HoangHuyenVlogs
Hoang’s storytelling style resonates with young professionals. She often integrates wellness and tech gadgets, perfect for U.S. health and lifestyle products.
3. @NamFashionista
Nam’s fashion flair and sneaker collection snaps pull in 1M+ urban trendsetters. Ideal for apparel and sneaker brands targeting Vietnam’s youth.
4. @ThanhTechTalks
Tech-savvy Thanh reviews gadgets and apps with a casual, relatable tone. His followers trust his honest takes, making him a go-to for electronics.
5. @MaiBeautySecrets
Beauty influencer Mai shares skincare routines and makeup tutorials, blending K-beauty trends with local DIY hacks.
6. @QuangTravelDiaries
Quang’s travel snaps explore hidden gems across Vietnam. His audience craves adventure and experiential tourism.
7. @HuongFitnessJourney
Huong inspires with fitness challenges and healthy eating tips. She’s perfect for wellness brands wanting to break into Vietnam’s rising health-conscious market.
8. @AnFoodieSpot
An’s mouth-watering snaps of street food and cafe culture make him a magnet for food & beverage campaigns.
9. @DucGamingHub
Gaming influencer Duc streams competitive gameplay and eSports events, engaging Vietnam’s huge gaming community.
10. @LanHomeDecor
Lan’s snaps focus on home styling and DIY decor, attracting young families and millennials investing in their first homes.
❓ People Also Ask
What makes Snapchat influencers in Vietnam different from other platforms?
Snapchat influencers focus on raw, real-time content with a heavy emphasis on daily life and personal stories, which builds trust and intimacy faster than highly curated Instagram posts or viral TikTok dances.
How do U.S. brands pay Vietnamese Snapchat influencers?
Payments are typically done via PayPal or international wire transfers in USD. Contracts must be clear on deliverables and compliance with both U.S. FTC and Vietnamese advertising laws.
Can Snapchat influencers in Vietnam help U.S. brands enter the Southeast Asian market?
Absolutely. They provide localized access and cultural insights that can tailor your campaigns for better engagement across the region, especially if you also leverage influencers in neighboring countries like Thailand and the Philippines.
📢 Final Thoughts
If you want to crack the Vietnam market using Snapchat in 2025, partnering with these top 10 influencers is a no-brainer. Remember, it’s not just about slapping your ads on their stories — it’s about crafting localized, authentic content that resonates with their followers. Keep payments smooth, contracts transparent, and stay mindful of local rules to build lasting brand trust.
BaoLiba will keep updating the latest influencer marketing trends in the United States and beyond. Stay tuned and follow us for more insider strategies to level up your global campaigns.
