Snapchat might still be the dark horse in the U.S. influencer game compared to Instagram or TikTok, but if you’re a U.S.-based brand or creator looking to crack the Vietnamese market, partnering with Snapchat influencers in Vietnam is a smart move. Vietnam’s young, digital-savvy crowd loves Snapchat for its quick, real-time content and AR filters. As of May 2025, Snapchat’s user base in Vietnam is booming, making it a prime playground for authentic, localized marketing.
This post digs into the top 10 Snapchat influencers in Vietnam you should seriously consider collaborating with — especially if you want to tap into that vibrant Southeast Asian vibe while keeping your campaigns legit and ROI-positive in the U.S. market.
📢 Why Snapchat Influencers in Vietnam Deserve Your Attention
Vietnam is not your typical market. It’s got a fast-growing middle class, youthful demographics, and a craving for global brands with a local twist. Snapchat’s ephemeral, playful content style fits right in with how Vietnamese Gen Z and Millennials consume media. Plus, U.S. brands can leverage local Snapchat creators to navigate cultural nuances, slang, and trends that don’t always translate well via traditional ads.
Working with Vietnamese Snapchat influencers also means smoother payment flows via platforms like PayPal or direct bank transfers in USD or VND, backed by solid contracts that respect both U.S. and Vietnamese laws on digital marketing and influencer disclosures.
💡 How U.S. Brands Can Work With Vietnamese Snapchat Influencers
Most U.S. advertisers prefer influencer deals structured around pay-per-post or pay-per-engagement, often settled in USD. Platforms like BaoLiba make scouting and managing these collabs super easy by vetting creators, handling payments, and ensuring compliance with FTC rules.
Here’s the kicker: Snapchat’s unique features like Snap Maps and AR lenses open doors for creative campaigns that feel native, not forced. That’s why picking the right Snapchat influencer — someone who’s not just popular but genuinely resonates with the Vietnamese audience — is mission-critical.
📊 Top 10 Snapchat Influencers You Should Collaborate With in Vietnam
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@LinhSnap
Known for her vibrant city life snaps from Ho Chi Minh City, LinhSnap blends fashion, street food, and daily hustle vibes. Perfect for lifestyle and FMCG brands wanting authentic urban reach. -
@VietLens
A tech-savvy guy who dives deep into gadgets and gaming, VietLens commands an audience of mostly young male Snapchatters. Great for electronics, gaming accessories, and app launches. -
@AnnieViet
Annie’s mix of beauty tutorials and wellness tips has her snapping with a loyal female following. Collaborate with Annie for skincare, cosmetics, or health supplements. -
@HoangRoadTrip
This guy’s all about travel and adventure in Vietnam’s hidden gems. If you’re pushing tourism, outdoor gear, or lifestyle brands, Hoang is your go-to. -
@SnapChefVN
Food content is king, and SnapChefVN’s quick clips of street food and cooking hacks have huge engagement. Restaurants and food brands, take note. -
@NamStreetStyle
Nam’s got the streetwear game locked down with daily OOTD snaps. Fashion brands targeting youth culture can’t miss out. -
@MinhMusicVibes
A rising star in Vietnam’s indie music scene, Minh mixes live performances and daily life snippets. Perfect for music gear, streaming services, or event promotions. -
@YenEcoLife
Sustainability is trending, and Yen’s eco-friendly lifestyle snaps attract a conscious crowd. Ideal for green products and ethical brands. -
@QuangSporty
Sports and fitness content with high energy. Quang’s followers include gym goers and amateur athletes — perfect for sportswear or supplements. -
@ThuSnapStories
Thu’s storytelling skills shine through her travel and personal growth content. Brands focused on education, apps, or mental health would find a great partner here.
❗ People Also Ask
Who are the top Snapchat influencers in Vietnam?
The top Snapchat influencers in Vietnam include creators like @LinhSnap, @VietLens, and @AnnieViet — each dominating niches from lifestyle to tech to beauty, making them ideal for targeted brand partnerships.
How can U.S. brands collaborate with Vietnamese Snapchat influencers?
U.S. brands typically work through influencer marketing platforms like BaoLiba, structuring deals based on pay-per-post or engagement. Payments are made in USD or VND via trusted methods like PayPal, ensuring compliance with U.S. FTC regulations and Vietnamese digital laws.
Why is Snapchat a good platform for influencer marketing in Vietnam?
Snapchat offers real-time, authentic content favored by Vietnamese Gen Z and Millennials. Its unique features like AR lenses and Snap Maps enable creative campaigns that feel native, boosting engagement and brand recall in this fast-growing market.
📢 Final Thoughts
If you’re hustling to expand your brand’s footprint in Vietnam, Snapchat influencers are your secret weapon. The 10 names here provide a solid starting point, but don’t just chase numbers—look for creators who vibe with your brand’s story and values. As of May 2025, Snapchat in Vietnam is ripe with opportunity, blending localized content with global reach.
BaoLiba will keep updating the latest U.S. influencer marketing trends and insights, helping you stay sharp in this fast-evolving game. Stay tuned and let’s make those campaigns pop!
