If you’re a U.S.-based brand or creator looking to crack the vibrant Vietnamese market, tapping into local Snapchat influencers is a low-key goldmine. Snapchat might not be the first platform you think of when it comes to Vietnam, but as of 2025, it’s quietly gaining ground among Gen Z and young millennials there. The key? Collaborating smartly with the right local faces who know the scene inside out.
In this guide, I’m breaking down the top 10 Snapchat influencers in Vietnam you should seriously consider partnering with—whether you’re pushing beauty products, lifestyle brands, or tech gadgets. I’ll also drop some real-deal tips on how U.S. advertisers can navigate payments, culture, and regulations while making these collabs pop off.
📊 Why Vietnam Snapchat Influencers Matter to U.S. Brands
Vietnam is one of Southeast Asia’s fastest-growing digital markets. With over 70 million internet users and a youthful population hungry for trendy content, it’s a hotspot for brands wanting to expand in Asia. Snapchat’s unique, ephemeral content format fits perfectly with Vietnam’s snackable content appetite.
As of May 2025, data shows Snapchat users in Vietnam have grown 25% year-over-year, mostly driven by 18-30 year olds. For U.S. marketers, that means a fresh audience that’s less saturated than Instagram or TikTok. Using Snapchat influencers here allows you to build authentic connections, leverage local trends, and get in front of a highly engaged crowd.
💡 The Top 10 Snapchat Influencers in Vietnam You Can’t Miss
These are the names buzzing in the Vietnamese Snapchat game right now. They’ve got solid followings, killer engagement, and content styles that resonate locally.
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Minh Anh (@minhanh.snaps)
Lifestyle and travel queen with 1.2M followers. She’s your go-to for fashion collabs and travel gear. Minh Anh nails the casual, relatable vibe that Vietnamese youth love. -
Long Vu (@vu_long_snap)
Tech guru and gamer influencer. His sneak peeks and gadget reviews rack up tons of views. Great pick for U.S. tech startups eyeing the Vietnamese market. -
Lan Pham (@lanpham.snaps)
Beauty influencer specialized in skincare and makeup tutorials. Lan’s Snapchat stories are packed with tips and local product reviews that drive purchase decisions. -
Nam Hoang (@namhoang.snap)
Comedian and meme creator with a huge Gen Z following. If your brand wants to ride the entertainment wave, Nam’s content is fire. -
Tuyet Mai (@tuyetmai.snapchat)
Fitness and wellness coach. Her motivational snaps and workout challenges hook health-conscious young adults. -
Bao Tran (@baotran.snaps)
Foodie influencer showcasing Vietnam’s street food scene. Perfect for F&B brands wanting local flavor. -
Hanh Nguyen (@hanhnguyen.snap)
Fashion stylist and trend curator. Collaborate with Hanh for seasonal fashion drops or lifestyle products. -
Quang Huy (@quanghuy.snapchat)
Music influencer and DJ. Reach the nightlife crowd or music lovers through Quang’s vibrant stories. -
An Phuong (@anphuong.snap)
Eco-conscious lifestyle blogger. Great for sustainable or green brands aiming to establish trust. -
Khanh Linh (@khanhlinh.snap)
Travel vlogger with a flair for off-the-beaten-path Vietnam. Ideal for tourism or outdoor gear campaigns.
📢 How U.S. Advertisers Should Approach Snapchat Influencer Collabs in Vietnam
Understand the Payment Landscape
Paying influencers in Vietnam usually happens via PayPal, bank transfers, or increasingly through platforms like BaoLiba that handle cross-border payments smoothly. The local currency is Vietnamese Dong (VND), but most high-tier influencers accept USD or USD-equivalent via digital wallets.
Respect Cultural Nuances
Vietnamese audiences value authenticity and humility. Over-the-top ads or hard sells can backfire. Influencers who keep it real and blend sponsored posts seamlessly into their storytelling get the best results. Also, family values and community spirit are big, so campaigns that tap into those themes tend to resonate.
Legal and Compliance Tips
Vietnam has strict advertising regulations, especially around health-related products and endorsements. Always ensure your influencer content complies with local ad standards. Partnering with a local agency or platform like BaoLiba can help you navigate these rules and get contracts right.
📊 People Also Ask
Who are the most popular Snapchat influencers in Vietnam?
The top 10 include Minh Anh, Long Vu, and Lan Pham, each dominating niches like lifestyle, tech, and beauty respectively. These creators have millions of followers and strong engagement on Snapchat.
How can U.S. brands pay Vietnamese Snapchat influencers?
Most payments go through PayPal, bank transfers, or specialized influencer marketing platforms that support cross-border transactions. USD is widely accepted, but converting to Vietnamese Dong is common for local expenses.
What content works best on Snapchat for Vietnam?
Snackable, authentic, and localized content performs best. Think behind-the-scenes, quick tips, local trends, and interactive stories that engage viewers without feeling pushy.
💡 Pro Tips to Maximize Your Snapchat Collabs in Vietnam
- Use BaoLiba or similar platforms to find vetted influencers and handle payments seamlessly.
- Don’t just sponsor posts—work with influencers to co-create content that fits their style and audience.
- Track performance closely (snap views, swipe-ups, engagement) and iterate fast.
- Leverage U.S. holiday campaigns adapted for Vietnamese culture to boost relevance.
- Consider micro-influencers too; they often have higher engagement rates at lower costs.
Final Thoughts
Breaking into Vietnam through Snapchat influencers isn’t rocket science, but it demands respect for local culture, savvy payment setups, and picking the right creators. As of May 2025, Snapchat’s foothold in Vietnam is solidifying, making now the perfect time for U.S. advertisers and creators to jump in.
BaoLiba will continue updating the U.S. market on global influencer marketing trends. Stay tuned and follow us for the latest insights on Snapchat and beyond.
