Snapchat is still a beast when it comes to quick, authentic, and highly engaging content, especially among Gen Z and millennials. If you’re a U.S.-based brand or content creator looking to break into the Swedish market, teaming up with the right Snapchat influencers can be your shortcut to success. As of May 2025, Sweden’s Snapchat scene is vibrant, tech-savvy, and packed with creators who know how to make stories pop and brands resonate.
In this article, we’ll break down the top 10 Snapchat influencers in Sweden you need on your radar. Whether you’re running a campaign for a lifestyle brand, a tech gadget, or a local service, these influencers can help you reach Swedish audiences in a way that feels native and trustworthy. Plus, we’ll sprinkle in some practical tips on U.S.-to-Sweden influencer collaborations, payment methods, and legal stuff you can’t ignore.
Let’s dive right in.
📢 Why Snapchat Influencers Matter in Sweden
Sweden is one of the top countries for Snapchat penetration in Europe. With over 2 million active users, the platform is a hotspot for real-time, behind-the-scenes content that brands crave. Unlike Instagram’s polished feed or TikTok’s viral loops, Snapchat offers a fleeting, personal way to connect.
For U.S. advertisers, this means Snapchat influencers in Sweden can create campaigns that feel less like ads and more like genuine recommendations. And since Sweden’s audience is mobile-first and privacy-conscious, Snapchat’s disappearing messages hit the sweet spot.
💡 Top 10 Snapchat Influencers You Should Collaborate With in Sweden
Here’s our curated list of Sweden’s Snapchat elite, based on follower count, engagement, and niche relevance as of May 2025:
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Emma Svensson (@emma_snaps)
Lifestyle and fashion queen with a knack for authentic daily stories. Collaborating with Emma is like getting a VIP pass to Stockholm’s trendiest spots. -
Lukas Andersson (@lukaslive)
Tech and gaming guru, Lukas is the go-to guy for anything new in gadgets and esports. Perfect for brands launching tech products. -
Freja Lindström (@frejalife)
Fitness and wellness influencer who mixes workout tips with a real talk about mental health — a combo that Swedish audiences love. -
Oscar Björk (@oscaronair)
Music and entertainment host with a huge following among young adults. Great for music festivals, events, and entertainment brands. -
Maja Holmström (@maja_snapstyle)
Beauty and skincare influencer with deep knowledge of natural and sustainable products. -
Erik Johansson (@erikexplores)
Adventure and travel storyteller showing Sweden’s wild side — ideal for outdoor brands and travel agencies. -
Sara Nilsson (@sarasnaps)
Foodie and chef, Sara shares quick recipes and highlights local Swedish cuisine with a modern twist. -
Johan Pettersson (@johanjokes)
Comedy and meme creator who keeps the mood light and engaging — great for brands targeting a younger demographic. -
Nina Kristoff (@nina_snaparts)
Visual artist and DIY crafter with a strong community around creativity and sustainability. -
Axel Lundgren (@axelauto)
Automotive enthusiast showcasing the latest in electric vehicles and car tech — a niche but growing segment.
📊 How to Work With Swedish Snapchat Influencers from the U.S.
Payment and Contracts
Most Swedish influencers prefer payments via PayPal or direct bank transfer (SEK or USD). Always clarify currency upfront; many are cool with USD but expect some FX fees. Contracts should explicitly cover content ownership, usage rights, and FTC-style disclosures (Sweden is strict about transparency).
Cultural Dos and Don’ts
Swedes value authenticity and subtlety. Overly flashy or pushy ads can backfire fast. Influencers here excel at weaving your message into their daily lives without sounding like a walking billboard. Aim for long-term partnerships, not one-off shoutouts.
Legal Landscape
Sweden follows GDPR to the letter, so any data collection or targeting must be crystal clear and compliant. Also, influencer marketing guidelines require clear disclosure of paid partnerships on all platforms, including Snapchat.
❓ People Also Ask
Who are the most popular types of Snapchat influencers in Sweden?
Lifestyle, tech, fitness, and travel influencers dominate Sweden’s Snapchat scene. Authenticity and storytelling are key.
How do U.S. brands pay Swedish influencers?
PayPal and bank transfers are most common. Always clarify currency and fees upfront to avoid surprises.
What legal rules should U.S. marketers know for influencer campaigns in Sweden?
GDPR compliance and clear disclosure of paid partnerships are mandatory. Contracts should also cover content rights and usage periods.
💡 Pro Tips for Maximizing Your Snapchat Campaigns in Sweden
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Use Snapchat’s geofilters and lens ads along with influencer stories for localized impact.
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Leverage influencers’ “Takeover” features where they run your Snapchat channel for a day.
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Combine Snapchat campaigns with Instagram and TikTok for cross-platform synergy—Swedish users are omnichannel.
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Track performance with UTM parameters and Snapchat’s native analytics to optimize on the fly.
📢 Final Thoughts
As of May 2025, Swedish Snapchat influencers offer U.S. brands a golden ticket to tap into a savvy, engaged, and trend-sensitive market. The 10 influencers listed here aren’t just big names—they’re storytellers who know how to connect with Swedish audiences authentically.
BaoLiba will keep updating you on influencer marketing trends in the United States and beyond. Stay tuned, and let’s crush those cross-border campaigns together!
