If you’re a U.S.-based brand or content creator looking to expand your reach into Latin America, Mexico is the jackpot you can’t ignore. And when it comes to social platforms, Snapchat remains a goldmine for tapping into younger, engaged audiences who crave quick, authentic content. So, who are the Snapchat influencers in Mexico that you should be sliding into DMs with? Let me break down the top 10 Snapchat influencers in Mexico that can seriously boost your campaign game in 2025.
📢 Why Snapchat and Why Mexico
As of May 2025, Snapchat’s user base in Mexico continues to grow steadily, especially among Gen Z and Millennials. While TikTok and Instagram hog a lot of the spotlight, Snapchat’s ephemeral, real-time content style creates a vibe that’s perfect for brands wanting to build trust and authenticity quickly.
From a U.S. advertiser’s standpoint, partnering with Mexican Snapchat influencers is a strategic move. Mexico’s digital payment ecosystem is mature enough to handle cross-border transactions smoothly—think PayPal, Wise, or direct wire transfers in USD, which makes paying influencers hassle-free. Plus, Mexico’s cultural proximity to the U.S. and their bilingual or Spanglish-speaking audience means your message can resonate without sounding too foreign.
💡 The Top 10 Snapchat Influencers in Mexico to Watch
Here’s the real deal, ranked by reach, engagement, and niche relevance. These creators aren’t just popular; they know how to convert views into sales.
1. Camila Fernanda (@camifernanda)
Camila kills it with lifestyle and fashion snaps. Her audience skews 18-24 — prime shopping age. Brands like Shein Mexico and local denim labels have seen killer ROIs partnering with her.
2. Diego “El Chido” (@elchido_diego)
If you want streetwear and urban culture cred, Diego’s your guy. His snaps mix music, skateboarding, and quick product drops. He’s worked with Adidas Mexico and Puma on exclusive sneaker launches.
3. Mariana Soto (@marianasoto)
Mariana is the queen of beauty hacks and makeup tutorials. Her Snapchat is packed with quick tips that convert well for brands like L’Oreal Mexico and Sephora.
4. Luis “Lucho” Ramirez (@luchoramirez)
Gaming and tech influencer alert. Lucho’s Snapchat stories on new releases, reviews, and giveaways have made him a favorite for gamers and tech geeks. Xbox Mexico and Razer are among his partners.
5. Valeria Gutiérrez (@valegutierrez)
Valeria’s travel diaries across Mexico’s hidden gems have a loyal following. Her partnerships with tourism boards and airlines like Aeromexico show how SNAP can drive real-world bookings.
6. Jorge “Chef J” Reyes (@chef_j_reyes)
Foodies listen up. Chef J’s mouthwatering snaps of street food and recipes get high engagement. He’s collaborated with local food delivery apps and kitchenware brands.
7. Sofia Delgado (@sofiadelgado)
Fitness and wellness influencer Sofia’s Snapchat is packed with quick workout tips and motivational content. Nike Mexico and local gyms love working with her.
8. Carlos “El Meme” (@elmeme_carlos)
Comedy influencer Carlos uses humor to connect, making him a perfect fit for viral brand campaigns. His collaborations with Mexican telecoms and snack brands have been fire.
9. Ana Lucia (@analuciasnap)
Ana Lucia focuses on parenting and lifestyle content, attracting young families. Pampers Mexico and baby product brands find her audience super valuable.
10. Raul Martinez (@raulmartinezmx)
Raul’s into cars and motorsports, sharing exclusive snaps from races and car meets. Auto brands and tire companies have tapped him to boost their Mexican market presence.
📊 People Also Ask
What makes Snapchat influencers in Mexico unique?
Mexican Snapchat influencers combine cultural authenticity with a strong local language mix (Spanish and Spanglish), creating relatable, engaging content that resonates deeply with younger audiences. Their quick, personal story style fits perfectly with Snapchat’s ephemeral nature.
How do U.S. brands pay Mexican Snapchat influencers?
Most U.S. brands use PayPal, Wise, or bank wire transfers in USD for paying Mexican influencers. Contracts often include clear deliverables and compliance with both countries’ advertising laws to avoid headaches.
How can U.S. advertisers measure Snapchat influencer ROI in Mexico?
Brands track engagement rates (screenshots, replies), use promo codes, and track affiliate links to measure direct conversions. Snapchat’s built-in analytics and third-party tools like Hootsuite or Sprout Social help monitor campaign success.
❗ Legal and Cultural Tips for Collaborating in Mexico
Cross-border influencer marketing isn’t plug-and-play. Mexico has clear advertising disclosure laws requiring influencers to label sponsored content transparently. Also, U.S. brands must ensure contracts comply with both FTC guidelines and Mexico’s consumer protection laws. Culturally, keep your messaging warm and friendly—Mexican audiences appreciate humor and family values.
💡 Pro Tip for U.S. Advertisers
Don’t just slap your English ads on Snapchat stories. Work with bilingual influencers who can localize your message authentically. For example, working with agencies like The Network Agency Mexico or local talent managers helps smooth communication and campaign rollout.
Final Thoughts
Snapping with the right Mexican influencers can open doors to a vibrant, engaged market that’s hungry for fresh, authentic content. As of May 2025, Snapchat remains a potent channel in Mexico, especially when you tap into creators who know their local scene inside and out. BaoLiba will keep updating you on the latest U.S. influencer marketing trends across the globe, so stay tuned and keep hustlin’.
