Snapchat is still a heavyweight in the social media game, especially for brands hunting fresh, authentic ways to engage younger audiences. If you’re a U.S.-based advertiser or content creator looking to tap into the Canadian market, teaming up with the right Snapchat influencers is a no-brainer.
As of May 2025, cross-border influencer marketing between the U.S. and Canada is booming, with Snapchat holding a unique position thanks to its ephemeral content and high engagement rates. But not all influencers are created equal, especially on a platform like Snapchat where personality and spontaneity reign supreme.
In this guide, I’m breaking down the top 10 Snapchat influencers in Canada you gotta know. These folks bring serious clout, niche followings, and killer content styles that can make your brand pop on Snapchat—and drive ROI in Canadian dollars (CAD), no fuss.
📢 Why Snapchat Influencers Matter for U.S. Brands Targeting Canada
First off, Snapchat’s user base skews younger (think Gen Z and Millennials), and that demographic is notoriously hard to reach through traditional ads. Influencers on Snapchat create real-time, raw content that feels personal, making them powerful brand ambassadors.
For U.S. marketers, Canada is the next-door neighbor with similar culture but distinct consumer habits and legal nuances—especially around data privacy and advertising disclosures. Leveraging Canadian Snapchat influencers helps you localize your message authentically, respecting the nuances in language, humor, and lifestyle that Canadian audiences vibe with.
Also, payment and contracts usually run in CAD, and platforms like PayPal, direct bank transfer, or even crypto are common for transactions. Pro tip: always clarify currency and tax implications upfront.
💡 How to Work With Canadian Snapchat Influencers From the U.S.
Partnering across the border means you gotta get your ducks in a row:
- Contracts: Canada has strict consumer protection laws and influencer marketing guidelines, similar to the FTC in the U.S. Make sure your contracts include clear disclosure requirements for sponsored content.
- Payments: Most influencers prefer CAD payments via PayPal or Interac e-Transfer. Stripe and Wise also support cross-border payouts.
- Content Style: Snapchat is all about casual, behind-the-scenes vibes. Don’t expect polished Instagram-level content—authenticity is king here.
- Campaign Types: Geo-targeted takeovers, product demos, and “day-in-the-life” stories work well. Consider time zones (EST mostly) and cultural events (like Canada Day or hockey playoffs).
📊 Top 10 Snapchat Influencers in Canada to Collaborate With
Here’s the real meat—10 Snapchat creators killing it in Canada right now. These names come from my hands-on experience working with Canadian agencies and influencers, plus real-time data as of May 2025.
1. @MapleMaven (Toronto)
A lifestyle and travel influencer with 1.2M followers. She nails the local vibe with quirky snaps about Toronto’s food scene, urban culture, and hidden gems. Perfect for brands in travel, fashion, and F&B.
2. @HockeySnapper (Montreal)
This guy’s all about hockey culture and sports lifestyle—huge in Quebec and beyond. His audience is mainly male, 18-34, passionate about NHL and sports gear. Great pick for sportswear and energy drink brands.
3. @VeganVibesYYC (Calgary)
Focused on plant-based living and wellness, her snaps feature vegan recipes, workouts, and eco-friendly products. Canadian health brands and sustainable products will find a solid match here.
4. @NorthernLightsLife (Vancouver)
Adventure and nature lover sharing snaps from BC’s wild landscapes. Brands in outdoor gear, travel, and environmental causes can ride this wave.
5. @TorontoTechie
Tech guru covering gadgets, apps, and Canadian startup scene. Ideal for consumer electronics or SaaS companies targeting early adopters.
6. @QueerQuebec
LGBTQ+ advocate and storyteller with a vibrant community. Brands focusing on inclusivity, fashion, or nightlife will benefit from this authentic voice.
7. @SnackQueenCan (Ottawa)
Foodie influencer specializing in Canadian snacks and street food. If you’re launching a food product or snack brand in Canada, this is your go-to.
8. @FitFamCanada (Edmonton)
Fitness coach with a family-friendly angle. Great for health supplements, activewear, and wellness apps aiming at Canadian families.
9. @GamerGirlTO
Esports and gaming content creator. Perfect for gaming brands, hardware manufacturers, and energy drinks targeting the competitive gaming crowd.
10. @DIYQueenCa (Winnipeg)
Crafts and home decor influencer who shares budget-friendly DIY projects. Ideal for home improvement or lifestyle brands wanting grassroots connections.
❓ People Also Ask
How do U.S. brands pay Canadian Snapchat influencers?
Most Canadian Snapchat influencers prefer payments in Canadian dollars via PayPal, Interac e-Transfer, or platforms like Wise. Always clarify currency and fees beforehand.
What type of Snapchat content works best for Canadian audiences?
Authentic, casual content like behind-the-scenes, day-in-the-life, and local culture snippets perform best. Canadians appreciate humor and relatability over polished ads.
Are there legal requirements for influencer marketing in Canada?
Yes. Influencers must clearly disclose sponsored content as per Canada’s Competition Bureau guidelines, similar to the FTC’s rules in the U.S. Contracts should specify disclosure obligations.
📢 Marketing Trends in May 2025: Snapchat and Canadian Influencers
In 2025, Snapchat continues to grow in Canada, especially among Gen Z. Brands are shifting budgets toward micro and nano influencers who offer hyper-local reach and higher engagement rates. U.S. advertisers increasingly prefer working with Canadian Snapchat creators to ensure cultural relevance and compliance.
Final Thoughts
Whether you’re a U.S. brand or a content creator looking to break into Canada, these 10 Snapchat influencers offer a direct line to engaged, local audiences. Keep your approach casual, payments smooth, and messaging authentic. The Canadian market values transparency and community connection—play it right, and you’ll see your campaign ROI in CAD climbing fast.
BaoLiba will keep you posted on the latest U.S. and Canadian influencer marketing trends, so stay tuned and follow us for more insider insights.
