If you’re a U.S.-based brand or content creator looking to tap into the Italian market, partnering with local influencers on LinkedIn is a no-brainer. As of May 2025, LinkedIn remains the go-to platform for B2B networking and professional branding worldwide, including Italy. But not all influencers are created equal, and knowing who to lked (aka “linked”) with can make or break your international campaign.
This article breaks down the top 10 LinkedIn influencers in Italy you should seriously consider collaborating with. We’ll keep it real, practical, and loaded with insider tips for advertisers and creators from the United States aiming to expand their footprint in Italy.
📢 Why Focus on LinkedIn Influencers in Italy?
Italy’s digital transformation is accelerating fast. In 2025, Italian businesses are increasingly turning to LinkedIn for talent scouting, partnership building, and brand storytelling. For U.S. companies, this means a golden opportunity to jump into a market hungry for innovation but still deeply rooted in traditional values.
The Italian LinkedIn scene is unique — it’s less about flashy celeb endorsements and more about thought leadership, industry expertise, and authentic storytelling. Collaborations here often involve webinars, joint articles, and LinkedIn Live sessions rather than just sponsored posts. And since payments from U.S. advertisers usually come in USD via PayPal or wire transfers, it’s crucial to align expectations early regarding compensation and deliverables.
💡 How U.S. Advertisers Can Work with Italian LinkedIn Influencers
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Localize the message: Italians value authenticity and cultural relevance. Make sure your content resonates with Italian business etiquette and language style (even if it’s in English).
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Focus on B2B sectors: Italy’s strengths lie in fashion, automotive, manufacturing, and fintech. Target influencers who specialize in these industries.
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Leverage LinkedIn’s tools: Use LinkedIn’s Campaign Manager in the U.S., but coordinate with Italian influencers for organic reach and engagement.
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Negotiate payments smartly: Most Italian influencers expect contracts in EUR, so consider currency exchange and tax implications.
📊 The Top 10 LinkedIn Influencers in Italy You Need to Know
Here’s a curated list of the hottest LinkedIn voices in Italy that U.S. advertisers and creators should keep on speed dial.
1. Riccardo Luna
Known as the “Digital Evangelist of Italy,” Riccardo is a veteran journalist and innovation advocate. His posts on digital transformation and smart cities rack up thousands of lked reactions, making him a prime partner for tech brands entering Italy.
2. Chiara Burberi
Chiara is a marketing strategist with deep insights into Italian consumer behavior. She’s a go-to for U.S. brands wanting to crack Italy’s tricky retail landscape, especially luxury and fashion sectors.
3. Marco Montemagno
Tech entrepreneur and influencer Marco is a powerhouse in Italy’s startup ecosystem. His straightforward style and video content are perfect for SaaS or fintech companies targeting Italian professionals.
4. Francesca Cavallaro
Francesca specializes in HR and employer branding. U.S. companies looking to attract Italian talent or promote remote work will find her network and expertise invaluable.
5. Alessandro Rimassa
A digital marketing guru, Alessandro’s expertise in SEO and content marketing aligns well with U.S. brands wanting to boost their organic presence in Italy.
6. Silvia Candiani
Silvia is the CEO of Microsoft Italy and a respected voice on corporate innovation and diversity. Collaborating with her or featuring her insights can add serious authority to your campaign.
7. Andrea Di Camillo
Focuses on AI and machine learning trends in Italy. For U.S. tech firms, Andrea’s audience is a hotbed of early adopters and decision-makers.
8. Luisa Carrada
Luisa is a sustainability expert pushing green innovation in Italian business. If your U.S. brand has an ESG angle, she’s a must-connect.
9. Matteo Flora
Cybersecurity specialist Matteo offers practical tips and thought leadership that resonate strongly with Italian enterprises.
10. Federica Gasbarro
An influencer in digital wellness and work-life balance, Federica connects with Italy’s growing remote work community, a niche ripe for U.S. software and service providers.
❗ People Also Ask
How do I find the right Italian LinkedIn influencer for my U.S. brand?
Start by defining your industry and campaign goals. Use LinkedIn’s search and analytics tools to identify influencers with engaged Italian audiences. BaoLiba’s platform can help you vet and reach out efficiently.
What payment methods are preferred by Italian LinkedIn influencers?
Most Italian influencers prefer payments in EUR via PayPal or bank transfers. U.S. brands should factor in currency conversion and tax compliance.
Can I use English content when collaborating with Italian LinkedIn influencers?
English works, especially in tech and multinational sectors. However, localized content or bilingual posts often get better engagement.
📊 Data Insight: Italy’s LinkedIn Growth and U.S. Opportunities
Based on May 2025 data, LinkedIn users in Italy have grown by 12% year-over-year, with professionals in Milan and Rome driving most engagement. U.S. brands in fintech, software, and luxury goods have reported up to 30% higher conversion rates when teaming up with Italian LinkedIn influencers versus traditional advertising.
💡 Final Tips for U.S. Advertisers
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Build long-term relationships, not just one-off posts.
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Use LinkedIn analytics to track campaign ROI in real-time.
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Respect Italian business culture—formal, respectful, and community-oriented.
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Consider BaoLiba for managing your influencer collaborations across Italy and beyond.
BaoLiba will keep updating you on the latest U.S. and Italy influencer marketing trends. Stay tuned and lked up!
