If you’re a U.S.-based marketer or content creator looking to tap into the French market, partnering with the right LinkedIn influencers can be a game changer. As of May 2025, LinkedIn remains a powerhouse for B2B connections worldwide, and France is no exception. Whether you’re pushing SaaS tools, luxury goods, or consulting services, these 10 French LinkedIn influencers bring serious clout and engagement that can push your brand into the right circles.
Let’s cut the fluff and get straight to business—here are the top 10 LinkedIn influencers in France you should be working with, plus some real talk on how to collaborate effectively from a U.S. perspective.
📢 Why LinkedIn Influencers Matter in France
LinkedIn in France is more than just a job-hunting platform; it’s where decision-makers, entrepreneurs, and industry experts hang out. Unlike Instagram or TikTok, LinkedIn influencers in France tend to create highly professional, content-rich posts that resonate with B2B audiences. Plus, with GDPR and other EU regulations in play, partnerships on LinkedIn are often cleaner and more transparent than influencer deals on other social platforms.
For U.S. advertisers, this means your campaigns need a local flavor but also a compliance roadmap. Payments usually go through bank transfers or PayPal in euros (€), and contracts respect EU consumer protection laws—so keep your legal team in the loop.
💡 How U.S. Marketers Can Work with French LinkedIn Influencers
- Localize your pitch: Don’t just translate your message. Speak to French business culture—think formality, respect for privacy, and a clear value proposition.
- Use USD to EUR conversion wisely: Influencers expect payment in euros. Use platforms like Wise or Payoneer for painless currency exchange.
- Focus on storytelling: French professionals appreciate nuanced, insightful posts over flashy ads.
- Leverage LinkedIn features: Sponsored content, LinkedIn Live, and newsletters are great tools to amplify influencer collaborations.
🚀 Top 10 LinkedIn Influencers in France to Watch
1. Nicolas Bordas
Founder at TBWA\France, Nicolas is a heavyweight in advertising and branding. His posts blend sharp marketing insights with French business culture, making him ideal for brands in luxury, tech, or FMCG.
2. Céline Lazorthes
Founder of Leetchi and Mangopay, Céline is the queen of fintech innovation. If you’re a U.S. fintech company eyeing France, collaborating with her can open doors to investors and early adopters.
3. Alexandre Mars
Philanthropist and entrepreneur, Alexandre mixes business with social impact. Brands focused on CSR or sustainability will find a perfect match here.
4. Frédéric Canevet
A content marketing guru with deep expertise in B2B tech. His audience is packed with French decision-makers hungry for actionable content.
5. Amélie Oudéa-Castéra
CEO of the French Tennis Federation and former exec at L’Oréal, Amélie brings sports, luxury, and corporate leadership together—ideal for lifestyle or sports brands.
6. Guillaume Moubeche
CEO at Lemlist, Guillaume is a rising star in SaaS and sales automation. His no-nonsense tone works well for U.S. SaaS brands wanting to scale in France.
7. Marie-Laure Sauty de Chalon
Former CEO of Aufeminin, Marie-Laure is a digital media veteran with a strong feminist voice. Perfect for brands targeting women professionals.
8. Jean-Baptiste Rudelle
Founder of Criteo, Jean-Baptiste is a legendary figure in ad tech. Collaborate with him if you want to boost credibility in digital advertising circles.
9. Pauline Laigneau
Co-founder of Gemmyo, Pauline is a luxury jewelry influencer and entrepreneur. Great fit if your brand sits in the luxury or e-commerce space.
10. Frédéric Fréry
Professor and author, Frédéric is a thought leader in strategy and innovation. His academic yet accessible style attracts C-suite execs and consultants.
📊 People Also Ask
Who are the most effective LinkedIn influencers in France for U.S. brands?
The top 10 influencers listed here are proven leaders in their fields with large, engaged French audiences, ideal for U.S. companies wanting authentic reach in France.
How do U.S. marketers pay French LinkedIn influencers?
Payments are typically made in euros through bank transfer, PayPal, or platforms like Wise. Contracts must comply with EU laws around transparency and data privacy.
What type of content works best on LinkedIn in France?
Professional, insightful posts with a local touch. Think case studies, thought leadership, CSR stories, and industry trends rather than flashy ads.
❗ Risks and Things to Watch Out For
- Cultural missteps: France values professionalism and subtlety. Avoid overly casual or aggressive sales language.
- Legal compliance: GDPR rules on data and influencer transparency are strict. Make sure contracts are airtight.
- Payment delays: Cross-border payments can sometimes lag. Plan your cash flow accordingly.
💡 Final Thoughts
If cracking the French market is on your radar, these LinkedIn influencers are your golden ticket. Collaborating with them means you’re not just buying eyeballs—you’re gaining trust, authority, and access to a highly valuable audience. Keep your messaging local, your payments smooth, and your contracts clean, and you’ll see your ROI climb.
Based on 2025 May data, the trend for U.S. brands is clear: LinkedIn influencer marketing in France is booming, especially in sectors like SaaS, fintech, luxury, and sustainability.
BaoLiba will keep updating the latest influencer marketing trends in the United States and beyond. Stay tuned and follow us for more insider tips.
