If you’re a U.S.-based brand or creator looking to tap into Brazil’s booming digital scene, partnering with the right Instagram influencers is a no-brainer move. Brazil is one of the world’s largest Instagram markets, with millions of active users hungry for fresh content. As of May 2025, Brazilian influencers continue to dominate engagement rates, making them prime candidates for cross-border collaborations that convert real dollars.
In this post, I’m breaking down the top 10 Instagram influencers in Brazil you should seriously consider working with. These are not just big names—they’re game changers who get how to blend local flavor with global appeal. Whether you’re pushing fashion, tech, beauty, or lifestyle, these creators bring serious clout and engagement.
📢 Why Brazil Matters for U.S. Advertisers
The Brazilian market is unique—big on mobile, heavy on video, and super savvy with social commerce. Instagram is king, and the average user spends over 1.5 hours daily on it. For U.S. brands, that’s a goldmine, especially if you want to expand beyond saturated domestic channels.
Payment-wise, keep in mind most Brazilian creators prefer PIX (an instant payment system) or PayPal. Dollars convert smoothly, but be ready to work with local currency (BRL) for contracts and invoicing. Also, Brazil’s advertising laws require clear influencer disclosures—so transparency is not just ethical, it’s mandatory.
💡 How U.S. Brands Can Win Collaborations in Brazil
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Speak Their Language—Literally and Culturally
English-only pitches won’t cut it. Localize your messaging and offer briefs in Portuguese or hire local agencies who know the scene. -
Leverage U.S. Payment Methods But Be Flexible
While most Brazilian influencers are open to PayPal, some prefer PIX or bank transfers. Have your finance team ready to adapt. -
Value Authenticity Over Follower Count
Brazil’s audience is quick to spot fake vibes. Go for engagement, not just numbers. -
Use BaoLiba or Local Platforms for Discovery
Platforms like BaoLiba make it easier to find and connect with vetted Brazilian influencers familiar with U.S. brands.
📊 Top 10 Instagram Influencers in Brazil to Collaborate With
1. Camila Coelho (@camilacoelho)
A fashion and beauty mogul with over 9 million followers, Camila is a bridge between Brazil and the U.S. She’s worked with Estée Lauder and Dior, proving her global appeal. Brands targeting millennial and Gen Z women should definitely hit her up.
2. Whindersson Nunes (@whinderssonnunes)
Comedy king with massive reach (over 48 million followers). His humor crosses borders effortlessly, perfect for lifestyle and entertainment brands wanting viral buzz.
3. Gabriela Pugliesi (@gabrielapugliesi)
Fitness and wellness influencer with a strong, loyal following. Ideal for health supplements, athleisure, and wellness tech brands aiming at mindful millennials.
4. Hugo Gloss (@hugogloss)
Entertainment and pop culture commentator with a finger on Brazil’s pulse. His content is fast, engaging, and perfect for music, film, and gadget brands.
5. Bianca Andrade (@bianca)
Beauty entrepreneur and influencer, Bianca is known for her honest product reviews and entrepreneurial spirit. Great for beauty startups and skincare lines.
6. Felipe Neto (@felipeneto)
One of Brazil’s biggest YouTubers turned Instagram powerhouse. He’s versatile, covering everything from gaming to social commentary.
7. Nah Cardoso (@nahcardoso)
Fashion and lifestyle influencer with a chic, relatable vibe. Perfect for brands targeting urban Brazilian millennials.
8. Thaynara OG (@thaynaraog)
Digital influencer and TV personality with a fun, approachable style. She’s great for family brands and consumer goods.
9. Luisa Sonza (@luisasonza)
Pop singer with a strong social presence. Great for music brands, lifestyle products, and youth-oriented campaigns.
10. Lázaro Ramos (@olazaroramos)
Actor and activist with a deep connection to social issues. Brands with a purpose-driven focus will find a trusted voice here.
❓ People Also Ask
What’s the best way for U.S. brands to pay Brazilian Instagram influencers?
Most Brazilian influencers accept PayPal and PIX payments. PIX is an instant payment system widely used in Brazil. U.S. brands should discuss payment preferences upfront and be ready to handle invoicing in Brazilian Real (BRL) if required.
How do I ensure my Instagram campaigns in Brazil comply with local laws?
Brazil requires clear disclosure of sponsored content via hashtags like #ad or #publi. Influencers and brands must be transparent to avoid legal issues. Using local legal counsel or marketing agencies helps navigate these rules.
What type of content performs best with Brazilian Instagram audiences?
Short videos, Reels, and Stories with authentic, relatable content dominate. Brazilians love humor, local culture, and influencer storytelling that feels genuine, not scripted.
📢 Final Thoughts
Brazil’s influencer marketing scene is fire right now, and U.S. brands ignoring this market are leaving money on the table. The 10 Instagram influencers listed here offer diverse styles and niches, making it easier to find the perfect match for your campaign goals. Keep your approach local, payments smooth, and messaging authentic to win big.
As of May 2025, Instagram remains a top channel for cross-border brand growth in Brazil, and BaoLiba will keep tracking the latest trends and top creators. Follow us for more insider tips on how to crush your influencer marketing game in the United States and beyond.
