If you’re a U.S.-based advertiser or content creator looking to break into the booming Brazil market, partnering with the right Instagram influencers is your golden ticket. Brazil’s Instagram scene is wild, vibrant, and packed with creators who know how to engage millions. As of May 2025, the social media landscape in the United States shows a strong trend toward global influencer marketing, and Brazil stands out as a hotspot for brands wanting to tap into Latin America’s massive digital audience.
In this article, I’m gonna drop the top 10 Instagram influencers in Brazil you should be collaborating with right now. We’ll keep it real, focus on how U.S. brands can work with them, and share some insider tips on payments, legal stuff, and platform tactics to get the most bang for your buck.
📢 Why Brazil Matters for U.S. Advertisers on Instagram
Brazil has over 150 million active internet users, and Instagram is one of the top social platforms there. The country’s young, tech-savvy population loves following influencers daily, making it a fertile ground for brand partnerships. If you’re running campaigns from the U.S., know this: Brazilians prefer authentic content, and influencers with strong local roots crush it.
The Brazilian real (BRL) is the currency you’ll be dealing with, and payment platforms like PayPal, Wise, and even direct bank transfers are common for settling influencer fees. Don’t forget local contracts and tax compliance — Brazilian law requires clear agreements, especially around sponsored content disclosures.
💡 How U.S. Advertisers Should Approach Brazilian Influencers
- Speak their language: Even if your brand is global, localize your message. Brazilians appreciate when you acknowledge their culture and language.
- Micro to mega: Brazil’s influencer scene goes from micro-influencers with 50k followers to mega celebs with over 10 million. Depending on your budget, micro influencers can offer amazing engagement at lower costs.
- Payment methods: Pay in USD or BRL? Both work, but offering BRL payments via Wise or PayPal often speeds up collaborations.
- Contracts & transparency: Always sign clear contracts. Brazilian influencers follow Instagram’s sponsored content guidelines strictly, so make sure to use appropriate tags (#ad, #sponsored).
📈 The Top 10 Instagram Influencers in Brazil to Watch in 2025
Here’s the list, ranked by engagement, follower count, and brand collaboration potential. These creators cover everything from beauty and fashion to fitness and lifestyle.
1. Camila Coelho (@camilacoelho)
Follower count: 9.8M
Niche: Beauty & Fashion
Why collaborate: Camila is a bridge between Brazil and the U.S., with a strong presence in both markets. She’s worked with big names like Sephora and L’Oréal, delivering high ROI for beauty brands.
2. Whindersson Nunes (@whinderssonnunes)
Follower count: 44M
Niche: Comedy & Lifestyle
Why collaborate: One of Brazil’s biggest influencers, Whindersson’s humor and down-to-earth style make him a great pick for brands wanting viral reach in the country.
3. Gabi Oliveira (@gabidepretto)
Follower count: 2.4M
Niche: LGBTQ+ & Fashion
Why collaborate: Gabi is a rising star with authentic storytelling that resonates with younger audiences and progressive brands.
4. Hugo Gloss (@hugogloss)
Follower count: 9.1M
Niche: Entertainment & News
Why collaborate: If your brand targets pop culture fans, Hugo Gloss is your go-to. His feed is a blend of celeb news and branded content that performs well.
5. Bianca Andrade (@bianca)
Follower count: 15.7M
Niche: Beauty & Business
Why collaborate: Bianca’s journey from influencer to entrepreneur makes her a powerhouse for beauty and lifestyle brand partnerships.
6. Felipe Neto (@felipeneto)
Follower count: 45M
Niche: Entertainment & Commentary
Why collaborate: Felipe’s massive following and engagement stats mean your campaign will get serious eyeballs.
7. Nathalia Arcuri (@nathaliaarcuri)
Follower count: 2.7M
Niche: Finance & Education
Why collaborate: For fintech or education brands, Nathalia’s audience is loyal and highly engaged.
8. Thaynara OG (@thaynaraog)
Follower count: 6.5M
Niche: Lifestyle & Comedy
Why collaborate: Thaynara brings a fun, relatable vibe, perfect for brands targeting young Brazilian women.
9. Luísa Sonza (@luisasonza)
Follower count: 20M
Niche: Music & Lifestyle
Why collaborate: Luísa’s crossover appeal in music and fashion makes her a versatile influencer for lifestyle brands.
10. Kéfera Buchmann (@kefera)
Follower count: 11.2M
Niche: Comedy & Acting
Why collaborate: Kéfera’s comedic edge and strong connection with Gen Z make her ideal for youth-centric campaigns.
📊 People Also Ask
What makes Brazilian Instagram influencers different?
Brazilian influencers tend to mix authenticity with flair. They engage deeply with their communities and often use Instagram Stories and Reels to maintain real-time connections. The local cultural context is key — humor, music, and social issues often weave into their content, creating a unique vibe U.S. advertisers should respect.
How do U.S. brands pay influencers in Brazil?
Most U.S. brands use PayPal, Wise, or direct bank transfers to pay Brazilian influencers. Payments are usually negotiated in Brazilian real (BRL), but some influencers accept USD. Contracts should clearly outline payment terms, timelines, and deliverables to avoid hiccups.
Are Instagram collaborations legally safe in Brazil?
Yes, but you need to comply with Brazil’s advertising laws and Instagram’s branded content policies. Influencers must disclose sponsored posts transparently. U.S. advertisers should work with local legal counsel or agencies to draft compliant contracts and avoid fines.
❗ Final Tips for Working with Brazilian Instagram Influencers
- Leverage local agencies: Companies like Digital Stars Brazil or Agência Africa can help find the right influencers and handle negotiations.
- Use BaoLiba: Our platform connects U.S. advertisers with vetted Brazilian creators, simplifying contracts and payments.
- Track engagement, not just followers: Brazil’s market is huge, but micro-influencers often offer better ROI due to higher engagement rates.
- Be patient and build relationships: Brazilians value trust. Long-term partnerships often outperform one-time deals.
BaoLiba will continue updating United States influencer marketing trends. Stay tuned and follow us for the freshest insights into global collaborations that convert.
