TikTok Ad Rates Soar in South Korea: What 2026 Means for Your Budget
Last week I was scrolling through my analytics dashboard at 11 PM, the soft glow of my desk lamp the only light in my Chengdu apartment. A new brand inquiry had just landed in my DMs — a Korean skincare label looking to run a Spark Ads campaign targeting Gen Z in Seoul and Busan. They sent over their media plan: ₩50 million KRW for four weeks, expecting 15 million impressions. ...