Russian Brands

💡 Why US creators should care (and why Russia brands are reachable now) If you’re a US-based wellness creator and you’ve wondered whether Russian brands are worth chasing — short answer: yes, but you need to be surgical. Since 2022 brands in Russia shifted funnel tactics — many leaned on Telegram channels and domestic marketplaces after Meta ad disruptions. Local marketing moved from paid Meta ads to platform-native workarounds and cross-border retail flows (sourcing goods via Turkey or the UAE, then selling through Ozon). That makes brands more flexible on influencer partnerships, especially for product-led wellness campaigns where conversion is measured by marketplace traffic or tracked voucher sales. ...

💡 Breaking Into Russian Brand Deals on Disney Plus: What US Creators Need to Know Alright, creators — if you’re hustling to snag some flat-fee brand deals with Russian companies advertising on Disney Plus, you’re stepping into a pretty unique game. Disney Plus, as a major streaming platform, is a hotbed for brand partnerships globally, but Russia’s market dynamics, especially around 2025, have their quirks. ...