LinkedIn Ads Costs Surge: Australian Creators' 2026 Survival Guide
Last Tuesday, I sat across from a Melbourne-based fintech founder at a co-working space in Sydney’s Surry Hills. She’d just pulled up her LinkedIn Campaign Manager dashboard, and the silence between us stretched long enough to make the barista uncomfortable. “Thirty-seven dollars per click,” she said flatly. “For a niche B2B audience in Australia. Last quarter it was twenty-two.” I nodded, because I’ve seen this movie before. The platform giveth reach, the platform taketh away — usually right when you’ve finally figured out the rhythm. ...