US Creators: Pitch Swiss Brands on Bilibili & Score Deals
💡 Why Swiss brands on Bilibili? (short and real) If you’re a US-based creator wondering why you should bother connecting Swiss retailers with Bilibili fans, let me cut to the chase: Switzerland’s brands are investing heavily in digital loyalty and personalization, and niche China-facing channels like Bilibili are often underleveraged by Western talent. Swiss retailers such as Migros and Coop already run robust, app-driven loyalty ecosystems (Migros’ Cumulus and Coop’s Supercard), and consumers there expect smooth, digital offers tied to convenience and sustainability. With ~90% smartphone adoption across Switzerland and rising e‑commerce penetration, brands are more open than ever to testing cross-border distribution tactics—especially when the deal links to measurable loyalty outcomes or sustainability goals. ...