US Brands Negotiating Disney+ Vietnam: Win the Deal
💡 Quick intro: why US advertisers should care about Disney+ in Vietnam If you’re a US brand or media buyer, the phrase “Disney+ Vietnam” should stop sounding like a far-off checkbox and start sounding like a tactical play. Vietnam is one of Southeast Asia’s fastest-growing streaming markets: mobile-first consumers, strong youth viewership, and aggressive telco bundling make it a fertile place for brand lift — but also a tricky licensing negotiation arena. ...