💡 Why US creators should target Irish brands on Pinterest now
If you make travel guides and want to level up from casual Pins to paid partnerships, Ireland is low-hanging fruit: compact destinations, hungry tourism SMEs, and a culture of storytelling that fits Pinterest’s “dream scroll” behavior. Pinterest users spend longer browsing ideas — that sticky, return-to-it content Bill Ready and others call a durable inspiration engine — which means travel guides live longer and convert better than on swipe-first platforms. Platforms and retailers are already turning inspiration into commerce; retailers now let users click catalogs and buy, and brands are experimenting with interactive formats and physical activations to tie creativity to purchase intent.
For US creators, the big question isn’t “do Irish brands use Pinterest?” — they increasingly do (global retail and travel brands are investing in Pinterest-driven discovery and shoppable experiences). The real question: how to approach them with a travel guide product that fits Pinterest’s content lifecycle and the brand’s commercial goals. This post gives a tactical playbook: where to look, what to pitch, exact Pin formats, outreach templates, paid vs organic combos, and a campaign checklist to close deals faster.
📊 Data snapshot: Platform behaviors + brand fit comparison
| 🧩 Metric | Pinterest (Inspiration) | Instagram (Discovery) | TikTok (Short-form) |
|---|---|---|---|
| 👥 Average Session Time | 3× longer | 1× | 0.8× |
| 📌 Content Permanence | High (perennial Pins) | Medium | Low (ephemeral) |
| 🛍️ Shoppable Features | Catalogs & Shopping Ads | Shops + Tags | In-app checkout (growing) |
| 🎯 Best For | Travel planning & aspiration | Visual storytelling | Viral moments |
| 💸 Brand Adoption (examples) | Retailers, Hotels (e.g., Marriott), Fashion collabs | Direct-to-consumer brands | Experiential brands |
Pinterest’s edge is durable inspiration: people save travel guides and revisit them, making Pins a longer-term referral channel. Instagram and TikTok win short-term attention and bursts of bookings, but Pinterest converts over weeks and months. For pitching Irish tourism boards, hotels, or retailers, lead with longevity (evergreen Pins + shoppable elements) and show how a travel guide will keep bringing referral clicks after launch.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post, a guy who’s tested dozens of content formats and loves turning dreamy pins into real bookings. I’ve watched platforms make inspiration shoppable: think clickable catalogs that close the loop from dream to buy. If you want privacy or geo flexibility while testing international features, VPNs can help keep your workflow smooth.
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💡 The creator playbook — find, qualify, pitch
1) Scout brands that actually use Pinterest
– Search brand names + “Pinterest” and inspect their business profiles for recent Pins, Shopping tags, or catalogs. Brands experimenting with visual commerce (retail, hotels, gear) are most likely to fund travel guides.
– Watch for case studies and activations: the reference note about physical “Casa Pinterest” activations and retailer catalogs shows Pinterest is pushing creative-brand partnerships into the real world — brands that joined those activations (Levi’s, L’Oréal, Sears in other markets) are more open to creative collaborations.
2) Qualify fit (quick checklist)
– Audience overlap: show that your US audience searches Ireland travel terms, boards, or saves similar Pins.
– Content format match: can the brand use shoppable Pins, collages, or a multi-Pin guide? (Pinterest’s collage/interactive formats are gaining traction — consider them.)
– Commercial goal: awareness, bookings, direct commerce, lead gen?
3) Pitch structure that works
– Subject: Lead with a single-line value prop (“30-day Belfast + West Cork guide that drives repeat referrals on Pinterest”).
– Quick social proof: 2-3 Pinterest metrics (monthly viewers, saves, click-through rate).
– Deliverables: 1 evergreen “Travel Guide” board (10–15 optimized Pins), 1 promoted Pin campaign, 1 analytics report at 14/30/90 days.
– CTA: propose a 15-minute call and a mock Pin (attach a 1-slide preview + estimated media spend).
4) Pricing & formats
– Earned + Paid hybrid: low upfront fee to produce guide + small ad budget share for amplification.
– Revenue splits for bookings or affiliate links where applicable.
– Offer A/B formats: static shoppable Pins vs. carousel/idea Pins vs. interactive collage-style content.
📌 Pitch template (copy-paste friendly)
Subject: Quick idea — Pinterest travel guide that converts for [Brand]
Hi [Name],
I’m [Your Name], a US-based creator who sends travel-curious shoppers and planners to Ireland content on Pinterest. I’ve built a tested Pinterest travel guide format that keeps bringing referral clicks for 90+ days.
Quick wins I can deliver:
• Evergreen Guide board — 10 optimized Pins (map + 7 stops + shoppable picks).
• One promoted Pin month (estimated $500–$1,500 spend).
• 30/60/90-day performance report.
Example metric: my last guide brought a 12% experienced CTR uplift on promoted Pins and steady organic saves after launch.
Can I send a 1-slide mock Pin? Quick 15-min call works too — what’s your calendar like this week?
Thanks,
[Your name + links to top Pins + 1-line audience stat]
📈 Campaign checklist (before you hit send)
- Creative brief with CTA and target keywords.
- Geo + interest targeting set for US travelers interested in Ireland.
- Product/feed ready for shoppable Pins (if brand sells experiences or merch).
- UTM tracking and a landing page optimized for mobile.
- Reporting window: 14/30/90 days to capture Pinterest’s long tail.
💡 Advanced moves that close deals faster
- Show a mock “collage quest” Pin (interactive pathway) to demonstrate new Pinterest formats: brands are responding to gamified discovery (see DFS×Pinterest experience in the reference materials).
- Propose a micro-activation tied to local Irish partners: pop-up collabs combine online inspiration with in-person touchpoints (inspired by Pinterest’s “Casa” activation model).
- Use data to argue for lifetime value: present projected referral clicks over 3 months vs one-off Reels.
🙋 Frequently Asked Questions
❓ How do I price a Pinterest travel guide for an Irish small brand?
💬 Start with a production fee that covers research + creative (USD 400–1,200) and add a small media budget. For hotels or tour operators, include a performance bonus tied to bookings.
🛠️ Which Pin format converts best for travel guides?
💬 Idea Pins (multi-page), shoppable Pins, and interactive collage-style Pins. If the brand sells physical items or tours, add catalog-enabled shoppable Pins.
🧠 How long to show results on Pinterest?
💬 Think long tail: initial lifts come within 2–4 weeks; meaningful organic referral growth often shows at 30–90 days thanks to saves and re-discovery.
🧩 Final Thoughts…
Pinterest is different: people come to plan, save, and return. For US creators selling Ireland travel guides, that means the product you pitch should be evergreen, shoppable-capable, and supported with a small paid boost. Use the playbook above, personalize the mock Pin, and lean into formats that keep users in a discovery loop. With Pinterest’s increasing investor and brand momentum (see recent market interest and brand activations), now’s a realistic window to close travel briefs from Irish brands wanting long-term discovery instead of a one-off viral post.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Pinterest: Valuation Makes No Sense, Focus On International Momentum (Upgrade)
🗞️ Source: Seeking Alpha – 📅 2025-11-24
🔗 https://seekingalpha.com/article/4847023-pinterest-valuation-makes-no-sense-focus-on-international-momentum-upgrade
🔸 American Century Companies Inc. Purchases 1,336,397 Shares of Pinterest, Inc. $PINS
🗞️ Source: American Banking News – 📅 2025-11-24
🔗 https://www.americanbankingnews.com/2025/11/24/american-century-companies-inc-purchases-1336397-shares-of-pinterest-inc-pins.html
🔸 Nemovideo Launches Revolutionary AI Creative Buddy To End Editing Burnout
🗞️ Source: MENAFN / GlobeNewswire – 📅 2025-11-24
🔗 https://menafn.com/1110388154/Nemovideo-Launches-Revolutionary-AI-Creative-Buddy-To-End-Editing-Burnout-And-Transform-Content-Workflows
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📌 Disclaimer
This post blends published reporting, platform trend signals, and practical creator experience. It’s meant to help you pitch and plan — not legal or financial advice. Double-check brand policies and ad specs before launching campaigns. If anything looks off, ping me and I’ll update it.
