If you’re a Snapchat influencer based in the United States looking to expand your brand collabs beyond domestic turf, Vietnam is a golden ticket you shouldn’t sleep on. As of May 2025, the cross-border influencer marketing scene between these two markets is heating up, driven by Vietnam’s booming digital economy and a growing appetite for international content. In this article, I’ll break down how you, the U.S. influencer, can hook up with Vietnamese brands, what the nitty-gritty looks like in terms of payment, culture, and law, and how to do this without losing your shirt—or your followers.
📢 Why Vietnam Is the Next Big Frontier for U.S. Snapchat Influencers
Vietnam’s social media landscape is exploding, with over 70 million internet users and a young, trendy demographic hungry for fresh, authentic content. Brands here are eager to partner with Western influencers to boost their international credibility and tap into global trends. Unlike saturated U.S. markets, Vietnam still offers high ROI for influencer-brand collaborations.
Snapchat itself isn’t as dominant in Vietnam as TikTok or Facebook, but Vietnamese brands are eager to diversify and experiment with influencers who can bring that U.S.-style storytelling and engagement. If you’re a Snapchat influencer with a strong, authentic voice, you can carve out a niche by collaborating on campaigns that highlight lifestyle, fashion, tech gadgets, or even travel.
💡 How U.S. Snapchat Influencers Can Approach Brand Collaboration in Vietnam
1. Understand the Brand’s Goals and Audience
Vietnamese brands often aim to build brand awareness and credibility both locally and internationally. Before pitching yourself, do your homework on the brand’s current market positioning. Are they targeting Gen Z in Ho Chi Minh City? Or middle-class millennials in Hanoi? Tailor your Snapchat content to fit their audience’s tastes and cultural nuances.
2. Use the Right Communication Channels
Most Vietnamese brands prefer using WhatsApp, Zalo (Vietnam’s homegrown messaging app), or email for official communication. LinkedIn is also gaining ground for B2B influencer outreach. Be ready to hop on Zalo or WhatsApp with a local SIM or use international messaging apps. Pro tip: Vietnamese businesses value responsiveness and politeness, so keep your replies prompt and professional.
3. Payment and Currency Considerations
Payments from Vietnam to the U.S. usually happen via PayPal, wire transfers, or platforms like Wise. The local currency is the Vietnamese Dong (VND), but you’ll be paid in USD typically. Make sure to clarify payment terms upfront—Vietnamese brands sometimes operate on net 30 or net 60 payment cycles, which means you might wait a month or two post-delivery to get paid. Don’t forget to factor in currency conversion fees and taxes on your end.
4. Contracts and Legal Stuff
Vietnam has evolving influencer marketing regulations, but nothing crazy strict yet compared to the U.S. Still, get a contract in place that spells out deliverables, usage rights, payment terms, and dispute resolution. If you’re working with bigger Vietnamese brands like VinGroup or local influencers agencies like MoMo, they usually have standard contracts, but smaller brands might not. Always protect your IP and content rights.
📊 Case Study: U.S. Snapchat Influencer x Vietnamese Fashion Brand
Take Sarah, a mid-tier Snapchat influencer from Los Angeles with 150K followers who recently collaborated with a fast-growing fashion brand in Hanoi. The brand wanted to tap into Western aesthetics to boost their “Made in Vietnam” line. Sarah created behind-the-scenes content and style tips featuring their apparel, shared on her Snapchat Story and Spotlight.
The campaign ran for 3 weeks, and Sarah was paid $3,000 via PayPal, with a net 30 payment term. The brand also invited her to join a virtual launch party streamed on Zalo, which helped her build direct engagement with Vietnamese fans. The key takeaway? Authentic storytelling + cultural respect = win-win collab.
❗ Legal and Cultural Pitfalls to Watch Out For
Vietnam’s culture leans heavily on respect and relationship-building. Avoid aggressive sales pitches or content that could be seen as disrespectful or politically sensitive. Also, be mindful of Vietnam’s advertising laws—disclosures are required for sponsored content, and anything related to health or finance is heavily regulated.
On the legal side, U.S. influencers should be aware of tax implications. Income earned overseas is taxable by the IRS, so keep your invoices and contracts tidy for tax season.
📢 People Also Ask
How can Snapchat influencers from the United States find brands in Vietnam?
Start by researching Vietnamese influencer marketing agencies like Metub or MoMo, join regional marketing groups on LinkedIn or Facebook, and attend virtual trade fairs. Also, direct outreach to Vietnamese brands via email or social platforms with tailored proposals works well.
What payment methods are common for U.S.-Vietnam influencer collaborations?
PayPal, wire transfers, and Wise are the go-to payment methods. Vietnamese brands pay in USD, but always confirm payment terms and timelines before signing contracts.
Are there cultural differences U.S. influencers should know when working with Vietnamese brands?
Yes, respect and relationship-building are key. Keep communication polite, avoid controversial topics, and make sure your content honors Vietnamese cultural values and advertising regulations.
💡 Final Tips for U.S. Snapchat Influencers Working with Vietnam Brands
- Nail localization: Use Vietnamese language subtitles or captions if possible.
- Be flexible with campaign timelines; Vietnamese partners may have different business rhythms.
- Leverage BaoLiba to connect with verified Vietnamese brands and get insights into local market trends.
BaoLiba will keep updating the latest United States influencer marketing trends. Stay tuned and follow us for more insider tips to scale your global brand collaborations!
