Snapchat is still one of the hottest platforms in the United States for influencer marketing, especially among Gen Z and young millennials. If you’re an influencer based in the US looking to team up with brands across the border in Canada, there’s a solid opportunity waiting for you. The US-Canada influencer game is heating up, and understanding how to navigate brand collaboration across these two markets can seriously boost your income and reach.
As of May 2025, cross-border influencer partnerships are no longer a “nice-to-have” but a strategic move. Brands in Canada want fresh voices from the US, and US influencers want to tap into Canadian brands’ budgets and audiences. But it’s not just about shooting a few snaps and tagging a brand; there’s a whole playbook to make these collabs work smoothly, legally, and profitably.
📢 Why Snapchat Influencers in the US Should Care About Canadian Brands
Snapchat’s unique format—quick, authentic, and interactive—makes it perfect for lifestyle, fashion, beauty, and even local events promotion. US influencers often have a loyal following with strong engagement rates, which is gold for Canadian brands looking to expand their footprint without the big ad spend.
Canadian brands like Aritzia (fashion), Lush Canada (beauty), and Roots (apparel) are actively hunting for influencers who can bring that American flair but with local relevance. Since Snapchat’s audience skews younger, these brands want to stay trendy and relatable, and that’s where US influencers can add major value.
💡 How to Kick Off Brand Collaboration Between US Influencers and Canadian Brands
Understand the Cultural and Legal Differences
First up, get that you’re not just dealing with a different currency (CAD vs USD) but also different rules. Canada has stricter advertising disclosure laws under the Competition Bureau and the Canadian Radio-television and Telecommunications Commission (CRTC). For example, the Canadian Code of Advertising Standards requires clear disclosure of sponsored content, often with hashtags like #ad or #sponsored prominently displayed.
Also, keep in mind the US Federal Trade Commission (FTC) rules around influencer marketing, which are also strict but slightly different. When working cross-border, it’s safest to comply with the more stringent standards—usually Canada’s.
Payment and Currency
Most US influencers prefer to get paid in USD, but Canadian brands might pay in CAD. This means you need a payment setup that minimizes currency conversion fees. Services like Payoneer, Wise, or even direct wire transfers through your US bank can handle this smoothly. Make sure you clarify payment terms upfront—net 30, net 45, or upon delivery—and always have a contract.
Contract Essentials
Don’t skip a solid contract. It should cover:
- Content rights and usage (especially if the brand wants to reuse your snaps or stories outside Snapchat)
- Payment terms and currency
- Disclosure and compliance with both US and Canadian laws
- Timeline and deliverables
- Termination clause
If you’re not into lawyers, platforms like BaoLiba offer influencer-brand matchmaking with built-in contract templates that respect cross-border rules.
📊 Real Talk: Platforms and Payment in the US-Canada Game
Snapchat influencers in the US usually work with US-based talent agencies or influencer platforms like Upfluence or HYPR. However, when crossing over to Canada, working directly with Canadian marketing agencies or platforms like The Influence Agency or FUSE can help bridge the cultural and operational gap.
For payments, PayPal is still popular but beware of fees and currency conversion costs. Wise (formerly TransferWise) is a favorite for influencers because it offers real exchange rates and low fees. Most US influencers bill in USD, but it’s good to be flexible depending on the brand’s preference.
❗ Common Pitfalls and How to Avoid Them
- Ignoring disclosure laws: Both countries require clear sponsored content tags. Don’t risk fines or account bans.
- Currency confusion: Clarify upfront whether you get paid in USD or CAD and who covers conversion fees.
- No contract: Verbal agreements don’t cut it. Always get it in writing.
- Cultural mismatch: Study the Canadian market and the brand’s tone. A “too American” approach might fall flat.
- Payment delays: Canadian brands sometimes have longer payment cycles. Plan your cash flow accordingly.
📢 People Also Ask
How can Snapchat influencers in the US find Canadian brand collaborations?
Start by researching Canadian brands active on Snapchat, join Canadian influencer platforms, and network through industry events. Using platforms like BaoLiba can also connect you directly with Canadian brands looking for US influencers.
What are the legal requirements for US influencers working with Canadian brands?
You must follow Canadian advertising disclosure rules, including clear hashtags like #ad, and comply with US FTC guidelines. Contracts should specify compliance and content usage rights.
How do US influencers get paid by Canadian brands on Snapchat?
Payments are usually done via PayPal, Wise, or wire transfers, often in USD or CAD. Clarify currency and fees upfront to avoid surprises.
💡 Final Tips for Snapchat Influencers Targeting Canada
- Localize your content slightly; sprinkle in Canadian slang or references to resonate better.
- Stay updated on Canadian holidays and events for timely campaigns.
- Use Snapchat’s geofilters and location tags to boost local appeal.
- Keep your engagement authentic—Canadian audiences value genuine voices over hard sells.
BaoLiba will continue updating the latest United States influencer marketing trends, so stay tuned and follow us for more real-deal insider info on making your brand collaborations fly across borders.
