If you’re a Pinterest influencer based in the United States looking to expand your brand collabs overseas, Vietnam is the next goldmine you don’t wanna miss. As of May 2025, cross-border influencer marketing is booming, and the US-Vietnam connection is heating up fast. This guide breaks down how you can team up with Vietnamese brands smoothly, get paid hassle-free, and run campaigns that actually convert.
📢 Why Vietnam and Why Now
Vietnam’s digital economy is exploding. With over 70 million internet users and a rapidly growing e-commerce market, Vietnamese brands are hungry for authentic influencers who can boost their presence abroad. Pinterest’s visual storytelling vibe fits perfectly for Vietnam’s lifestyle, fashion, and home décor brands aiming at international buyers.
From the US side, Pinterest influencers have a huge edge: tons of creative content, strong engagement, and an audience that trusts your style and recommendations. Brand collaboration with Vietnam isn’t just a trend; it’s a strategic move to tap into emerging markets while diversifying your partnerships beyond traditional US or European brands.
💡 How US Pinterest Influencers Can Connect with Vietnamese Brands
1. Find the Right Brands and Platforms
Vietnamese brands are increasingly using platforms like Facebook, TikTok, and Zalo for local reach, but for international collabs, they rely on global marketplaces like Shopee and Lazada. To find brands open for influencer partnerships, check out Vietnamese influencer marketing platforms such as Bravo or Kols Network Vietnam.
Also, LinkedIn is a surprisingly solid place to connect with Vietnamese marketing managers. Don’t sleep on it.
2. Pitch Like a Pro
When you reach out, keep your pitch clear and localized. Vietnamese brands appreciate knowing how you’ll help them enter or grow in the US and global markets, not just random shoutouts. Highlight your Pinterest stats, audience demographics, and past brand success stories, especially if you’ve worked with Asian or lifestyle brands before.
3. Payment and Contracts
Most US influencers prefer payments in USD, but Vietnamese brands might want to pay via international platforms like PayPal, Wise, or even crypto. Always clarify payment terms upfront. US contracts should cover usage rights, content exclusivity, and compliance with FTC guidelines—remember, US laws are strict about disclosure.
Vietnam’s business culture is relationship-driven but getting things on paper avoids headaches later.
📊 Real Talk on Collaboration Models
Sponsored Pins and Boards
Vietnamese brands love sponsored pins because Pinterest’s algorithm favors authentic, high-quality content. You can create themed boards featuring the brand’s products integrated naturally with your usual pins. This works well for fashion, beauty, and home décor brands.
Affiliate Marketing
Affiliate links are gaining traction in Vietnam’s e-commerce sector. If you partner with brands on Shopee or Lazada, you can earn commissions on sales generated through your Pinterest referrals. This model is win-win—you get paid per conversion, and brands see clear ROI.
Content Creation & Giveaways
Brands often want influencers to produce localized content—think product reviews, unboxings, or styling tips. Running giveaways on Pinterest linked with the brand’s social channels (like Facebook or TikTok Vietnam) can boost engagement and follower growth on both sides.
❗ Watch Out for These Pitfalls
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Language & Cultural Gaps: Even if you’re fluent in English, understanding Vietnamese consumer behavior and aesthetics is key. Consider working with a local translator or marketing consultant.
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Payment Delays: Vietnamese businesses sometimes have slower payment cycles. Set clear terms and use trusted payment platforms.
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Legal Compliance: US influencers must follow FTC rules for disclosures. Make sure to include #ad or #sponsored tags visibly.
### People Also Ask
How can Pinterest influencers in the United States find Vietnamese brands to work with?
Start by exploring Vietnamese influencer platforms like Bravo or Kols Network Vietnam and use LinkedIn to connect with brand marketing managers. Also, keep an eye on Shopee and Lazada’s influencer programs.
What payment methods do Vietnamese brands use to pay US influencers?
Common payment methods include PayPal, Wise (formerly TransferWise), and sometimes cryptocurrencies. Always confirm payment terms before starting the campaign.
What kind of content works best for US influencers promoting Vietnamese brands?
Authentic, lifestyle-driven content such as styled photos, home decor ideas, and product tutorials perform best. Sponsored pins and affiliate marketing posts that fit your Pinterest niche are highly effective.
📢 Final Thoughts
Cross-border brand collaboration between US Pinterest influencers and Vietnamese companies isn’t just possible—it’s a smart growth hack in 2025. Nail your pitch, respect local culture, and choose payment methods that work for both sides. The potential for building lasting partnerships and tapping into a fresh market is huge.
BaoLiba will keep updating the latest United States influencer marketing trends. Stay tuned and keep hustling!
