So you’re a Pinterest influencer in the United States looking to expand your brand collab game overseas, specifically with Dutch brands? Smart move. The Netherlands is buzzing with innovative companies that crave authentic influencer partnerships to break into the US market — and Pinterest is one of the best platforms to make that happen.
In this post, I’ll walk you through the nitty-gritty of how US-based Pinterest influencers can team up with brands from the Netherlands, covering everything from partnership styles and payment methods to legal and cultural nuances. No fluff, just the real deal you can act on today.
📢 Marketing Landscape in the United States for Pinterest Influencers
Pinterest in the US is a powerhouse for lifestyle niches — think home décor, fashion, DIY, and wellness. As of May 2025, Pinterest boasts over 450 million active users globally, with a healthy chunk in the US. Brands here love Pinterest influencers because pins have a longer shelf life compared to Instagram or TikTok posts, meaning your content can keep driving traffic and sales for months.
US brands and influencers usually prefer clear, performance-driven collaborations. That means affiliate links, promo codes, and trackable campaigns are king. Also, US influencers are used to straightforward contracts that spell out deliverables, timelines, and payment in USD.
💡 How to Approach Dutch Brands for Collaboration
The Netherlands is home to some well-known lifestyle and tech brands — think Rituals Cosmetics, Tony’s Chocolonely, and Philips. These companies are hungry for authentic US exposure, and Pinterest influencers fit perfectly.
Step 1: Research and Identify Brands
Start by scouting Dutch brands that align with your niche. Use LinkedIn, brand websites, and platforms like BaoLiba to find their marketing contacts. Check if they’ve done influencer collabs before and how they approached it.
Step 2: Pitch with a US Focus
When reaching out, keep it simple and direct. Highlight your US audience demographics, engagement rates, and previous successful Pinterest campaigns. Dutch brands appreciate transparency and professionalism but also value authenticity, so don’t over-sell.
Example pitch snippet:
“Hi [Brand], I’m a US-based Pinterest influencer specializing in sustainable home décor. My audience loves eco-friendly products, and I believe your brand aligns perfectly. I’d love to collaborate on a campaign that drives real engagement and sales in the US market.”
Step 3: Negotiate Payment Terms
Dutch companies typically pay via bank transfer or PayPal. Since you’re in the US, expect payments in USD or Euros (EUR). Make sure to clarify currency conversion and any fees upfront.
Payment frequency is often monthly or after deliverables. Always get payment terms in writing.
📊 Legal and Cultural Considerations for US Influencers Working with Dutch Brands
Legal Stuff
- Contracts: Make sure you have a clear contract outlining scope, usage rights, payment, and confidentiality. Dutch brands might use EU-compliant agreements, so review clauses on data privacy (GDPR) especially if you handle EU customer data.
- Disclosures: US FTC rules require clear disclosure of sponsored content. Use #ad or #sponsored visibly on your pins.
- Taxes: Income from foreign brands is taxable in the US. Keep detailed records and consult a tax pro about reporting foreign income and possible treaties.
Cultural Tips
- Dutch brands value straightforward communication and honesty. No sugarcoating or exaggerated claims.
- They tend to prefer long-term partnerships over one-off gigs — build relationships and show reliability.
- Timing matters: Dutch work hours and holidays differ from the US, so expect some lag in response times.
💡 Real-World Example: A US Pinterest Influencer x Dutch Brand Collab
Take Sarah, a home décor Pinterest influencer based in Austin, Texas. She partnered with Dutch sustainable candle brand “SoyGlow” in early 2025. Sarah created a series of pins showcasing SoyGlow’s eco-friendly candles in cozy US interiors.
The campaign included:
- Pins with affiliate links tracked through the brand’s US online store
- Instagram stories cross-promotion (common cross-platform strategy)
- A promo code exclusive to Sarah’s followers
Payment was made monthly via PayPal in USD. The contract clearly outlined the pin frequency and content rights for 6 months. Sarah’s US audience loved the candles, and SoyGlow reported a 30% sales bump in their US segment during the campaign.
📢 People Also Ask
How do US Pinterest influencers get paid by Dutch brands?
Most Dutch brands pay via PayPal or international bank transfer, typically in either Euros or USD. It’s crucial to agree on currency and payment terms beforehand to avoid surprises.
What legal rules should US influencers follow when working with European brands?
US influencers must comply with FTC disclosure rules and review contracts for GDPR-related clauses, especially if handling EU customer data. Consulting a legal expert is recommended.
What types of brand collaborations work best on Pinterest?
Affiliate marketing, promo codes, and product reviews work great on Pinterest because pins last longer and have strong search intent. Storytelling with lifestyle imagery that fits your audience’s interests is key.
📊 Final Thoughts
Collaborating with brands in the Netherlands as a US Pinterest influencer can be a lucrative cross-border hustle if you play it smart. Do your homework on the brands, keep communication clear, and nail the legal and payment details. Don’t forget: your US audience is gold to these brands, so showcase your value with data and authentic content.
BaoLiba will keep updating the latest United States influencer marketing trends, so stay tuned and follow us for more insider tips and global collab opportunities.
