If you’re an influencer based in the United States looking to expand your brand collaboration game, Vietnam is an untapped goldmine you should seriously consider. As of May 2025, cross-border influencer marketing is booming, and LinkedIn is stepping up as a powerhouse platform—not just for B2B but for authentic brand partnerships that pay.
Let’s cut the fluff and dive into how LinkedIn influencers in the United States can effectively team up with brands in Vietnam, covering everything from payment methods to cultural nuances and practical tips that get deals done.
📢 Marketing Trends: Why Vietnam and LinkedIn Are a Match Made in Heaven
Vietnam’s e-commerce and tech sectors are on fire. With a young, digitally savvy population and a growing middle class, Vietnamese brands are hungry for international exposure. Meanwhile, LinkedIn in the United States isn’t just a job-hunting tool anymore—it’s a legit influencer marketing hub.
US influencers on LinkedIn typically specialize in tech, finance, education, and business services. Vietnamese brands in these sectors are eager to leverage that expertise to boost credibility and reach global markets. Plus, LinkedIn’s professional vibe aligns perfectly with Vietnam’s B2B growth.
For example, brands like VNG Corporation (Vietnam’s leading tech company) and VinFast (electric vehicle startup) actively seek US influencers who can craft authentic stories around innovation and sustainability on LinkedIn.
💡 Practical Tips for United States Influencers Collaborating with Vietnamese Brands
1. Understand the Payment Landscape
One of the first hurdles is payment. Vietnamese brands mostly use USD or VND (Vietnamese Dong), but since you’re in the States, getting paid in USD is smoother. Popular payment methods include PayPal, wire transfers (SWIFT), and emerging fintech solutions like Wise for lower fees.
Pro tip: Always clarify payment terms upfront. Vietnamese companies may prefer net-30 or net-60 payment terms, so build that into your cash flow planning.
2. Localize Your Pitch
Don’t just copy-paste a US-style pitch. Vietnamese business culture values respect and relationship-building. Start with a polite intro, show you’ve done your homework on their brand, and highlight mutual benefits.
Example: Instead of “I have X followers and can boost your sales,” say “I admire how VinFast is revolutionizing electric mobility, and I believe my audience on LinkedIn would appreciate learning about your innovations.”
3. Leverage LinkedIn Features for Brand Collaboration
LinkedIn’s native tools like Articles, Video Posts, and LinkedIn Events are excellent ways to showcase Vietnamese brands authentically. Hosting a webinar or live Q&A about Vietnam’s market trends or the brand’s innovations can create real engagement.
Check out US influencers like Stephanie Liu, who uses LinkedIn Live to discuss tech trends and partners with Asian startups for cross-border visibility.
4. Navigate Legal and Cultural Nuances
Vietnam has strict advertising laws emphasizing truthfulness and social responsibility. Fake reviews or exaggerated claims can land you in hot water. Always ask for brand-approved content guidelines.
Also, keep in mind time zones (Vietnam is GMT+7) and holidays like Tet (Vietnamese Lunar New Year) when brands slow down or focus on internal campaigns.
📊 Data Insights: What the Numbers Say About This Cross-Border Collaboration
According to May 2025 data from marketing analytics firm Statista, 67% of Vietnamese companies plan to increase influencer marketing budgets by 20% or more in the next year, with a focus on international partnerships.
On the US side, LinkedIn influencer engagement rates have increased by 15% year-over-year, driven by business professionals seeking trusted voices.
This overlap creates a sweet spot: US influencers on LinkedIn have both the expertise and platform to meet Vietnamese brand demand, making collaborations more seamless and impactful.
### People Also Ask
How can LinkedIn influencers in the United States find brands in Vietnam to collaborate with?
Start by joining LinkedIn groups focused on Southeast Asia business, use hashtags like #VietnamTech or #VietnamStartups, and tap into Vietnamese chambers of commerce or trade associations. Also, platforms like BaoLiba can connect you directly with vetted Vietnamese brands looking for US influencers.
What payment methods are best for US influencers working with Vietnamese brands?
PayPal, international wire transfers, and fintech services like Wise are most common. Always clarify currency (USD preferred) and payment terms in contracts to avoid surprises.
Are there any legal risks when US influencers work with Vietnamese brands?
Yes, be aware of Vietnam’s advertising regulations requiring honesty and transparency. Avoid making unverified claims and always get brand approval on content. Contracts should clarify responsibilities to protect both parties.
❗ Final Thoughts
Cross-border influencer marketing between LinkedIn influencers in the United States and brands in Vietnam isn’t just a trend—it’s a strategic move for those ready to expand their horizons. Mastering payment logistics, cultural nuances, and LinkedIn’s tools will set you apart.
BaoLiba will keep updating you on the latest United States influencer marketing trends. Stay tuned and let’s make your next brand collab a knockout!
