If you’re an Instagram influencer based in the United States looking to team up with brands in Spain, buckle up—this cross-border collab game is hotter than ever in 2025. With Instagram’s global reach and the rise of international brand partnerships, knowing how to navigate markets on both sides of the Atlantic can seriously boost your influencer hustle.
Let’s cut the fluff and dive into how you, as a U.S. influencer, can work with Spanish brands, nail brand collaboration, handle payments, and stay legit within the legal and cultural framework. No jargon, no fluff—just real talk from someone who’s been in the trenches.
📢 Marketing Trends as of May 2025 Between the United States and Spain
In May 2025, the cross-border influencer marketing scene between the U.S. and Spain is booming. Spanish brands are hungry for authentic content creators who know how to speak to both local and global audiences. Meanwhile, U.S. Instagram influencers bring a fresh, diverse flavor that Spanish brands crave to tap into the U.S. market or boost their global image.
Brands like Zara and Desigual are increasingly turning to U.S.-based influencers for campaigns that blend Spanish style with American cultural vibes. On the flip side, influencers like Jessica Wang or King Bach are already exploring collaborations with Spanish brands to diversify income and expand reach.
💡 Practical Tips for Instagram Influencers in the United States Collaborating with Brands in Spain
Know Your Audience and the Brand’s Target Market
Spanish consumers differ from American audiences in taste, culture, and buying habits. Spanish millennials and Gen Z, for example, lean heavily toward sustainable fashion and local heritage brands. If you want to partner with a brand like Mango or Bimba y Lola, your content should resonate with these values.
Don’t just push the product; tell a story that clicks with Spanish culture while keeping your American followers engaged. This dual appeal is gold for brand collaboration.
Use Instagram Features to Your Advantage
Instagram’s Stories, Reels, and Shopping tags are your bread and butter for brand collabs. Spanish brands value dynamic content that shows the product in action. Try localized hashtags like #ModaEspaña or #EstiloUSA to increase discoverability in both markets.
Payment Methods and Currency Considerations
When working with Spanish brands, payments usually come in euros (€). Most brands and agencies in Spain prefer bank transfers via SEPA or PayPal. Make sure your PayPal or bank account supports receiving euros without crazy fees. Platforms like Wise (formerly TransferWise) can save you a ton on currency conversion.
Always clarify payment terms upfront—whether it’s a fixed fee, commission, or product exchange. Contracts should specify currency, tax responsibilities, and timelines to avoid headaches.
Legal and Tax Stuff You Can’t Ignore
Cross-border collaborations mean double-checking your tax situation. As a U.S. influencer, income from Spanish brands is still taxable by the IRS. You might also need to consider VAT implications on the Spanish side, especially if you’re selling products or services.
Contracts should clearly state governing law and dispute resolution. Many influencers use U.S. law with a clause addressing international cooperation. When in doubt, consult a cross-border legal expert.
📊 Example Case Study: U.S. Influencer x Spanish Fashion Brand
Take Alexandra Rae, a mid-tier U.S. Instagram influencer with 150K followers focused on fashion and lifestyle. She teamed up with Cortefiel, a popular Spanish fashion label, for a spring campaign in 2024.
Alexandra created Reels showcasing Cortefiel’s sustainable clothing line, tagging #Sostenibilidad and #ModaUSA. The brand paid her via PayPal in euros, and both parties signed a contract outlining content rights and payment schedules.
The campaign boosted Cortefiel’s U.S. follower count by 30% within a month and brought Alexandra new followers from Spain. Win-win.
❗ Risks and Common Pitfalls to Watch Out For
- Cultural Missteps: Don’t assume Spanish audiences want the same content style as U.S. followers. Research local trends or hire a local consultant.
- Payment Delays: International transfers can get stuck in limbo. Use trusted platforms and clarify payment schedules.
- Contract Ambiguity: Vague terms can lead to disputes. Always get contracts in writing and have them reviewed.
- Tax Confusion: Cross-border income can be a minefield. Keep records and consult accountants familiar with international tax laws.
### People Also Ask
How can U.S. influencers find Spanish brands to collaborate with?
Start with platforms like BaoLiba, which specialize in connecting influencers and brands globally. Also, check out Spanish influencer marketing agencies or search Instagram hashtags related to Spanish brands.
What payment methods do Spanish brands prefer when working with U.S. influencers?
Typically, Spanish brands use PayPal, SEPA bank transfers, and sometimes wire transfers for paying U.S. influencers. Using services like Wise can help minimize currency conversion fees.
Are there legal issues U.S. influencers should know about when working with Spanish brands?
Yes. Influencers need to understand tax implications in both countries and ensure contracts specify applicable laws and dispute resolution processes.
Cross-border brand collaboration between Instagram influencers in the United States and brands in Spain isn’t just a nice-to-have anymore—it’s a must-have skill for anyone serious about scaling their influencer game internationally. Nail the cultural fit, get your contracts tight, and use the right tools to handle payments smoothly.
BaoLiba will keep updating you on the latest influencer marketing trends in the United States. Stay tuned and keep hustling!
