Breaking into cross-border collabs isn’t just a fancy buzzword anymore—it’s the new normal. If you’re an Instagram influencer based in the United States looking to team up with brands in Vietnam, this guide’s got your back. Let’s cut through the noise and get straight to what works, what’s legit, and how to get paid without headaches.
As of May 2025, the United States market sees a growing appetite for Southeast Asian brands, especially Vietnam’s vibrant fashion, tech, and lifestyle sectors. Meanwhile, Vietnamese brands crave authentic access to US audiences through influencers who know how to make content pop. So, how do you bridge that gap and make money? Let’s dive in.
📢 Why Vietnam Is a Hot Spot for US Instagram Influencers
Vietnam’s economy is booming with a young, digital-savvy population. Brands from Ho Chi Minh City to Hanoi want to expand globally and see American influencers as key gateways. For US influencers, Vietnam offers:
- Fresh, less saturated brand collab opportunities
- Competitive pay rates in USD
- Access to niche markets like eco-fashion, streetwear, and tech gadgets
Platforms like Instagram remain king in the US influencer game, with brands preferring real engagement over follower count. Vietnamese brands understand this and are eager to work with influencers who can craft authentic stories, not pushy ads.
💡 How US Influencers Can Score and Manage Brand Collaboration with Vietnamese Brands
Step 1: Find Your Perfect Match
Start by researching Vietnam-based brands that fit your style. Examples include:
- Ananas — A sneaker brand blending streetwear with eco-consciousness
- MoMo — A popular Vietnamese e-wallet service expanding its user base
- Cocobrand — Beauty and skincare brands with natural ingredients
Use Instagram’s search, hashtags (#VietnamFashion, #VietnamTech), and influencer marketing platforms like BaoLiba to connect. BaoLiba, in particular, bridges US influencers with over 1,000 Vietnamese brands, handling the heavy lifting on contracts and payments.
Step 2: Understand the Payment and Contract Basics
Most Vietnamese brands pay in USD or via internationally accepted methods like PayPal, Payoneer, or wire transfers. Payment terms often range from 30 to 60 days post-delivery, so plan your cash flow accordingly.
Contracts usually cover:
- Content deliverables (posts, stories, reels)
- Usage rights (how brands can reuse your content)
- Exclusivity clauses
- Cancellation policies
Given differences in legal culture, always push for clarity. US influencers should insist on contracts in English and, if unsure, get a quick legal glance. Vietnam’s business culture is relationship-driven but formal in contracts—don’t skip this step.
Step 3: Nail the Content That Resonates on Instagram
Vietnamese consumers love storytelling that feels real and local. If you’re showcasing a Vietnamese brand, research their culture and product background. Collaborate with Vietnamese creators for authenticity or include Vietnamese language captions if you can.
Pro tip: Use Instagram features like Reels and Stories to boost engagement. US influencers like @jessicaoutdoors have successfully partnered with Vietnam-based travel brands by blending US adventure vibes with local culture.
Step 4: Navigate Legal and Tax Considerations
Since you’re a US-based influencer earning from abroad, you must report this income to the IRS. Keep detailed records of payments and contracts. Vietnam currently doesn’t withhold taxes on influencer payments made abroad, but double-check based on your payment method.
Also, if you’re shipping products from Vietnam to the US for giveaways or reviews, factor in customs duties and delays.
📊 People Also Ask
How do US Instagram influencers get paid by Vietnamese brands?
Most Vietnamese brands pay in USD via PayPal, Payoneer, or international wire transfers. Platforms like BaoLiba help streamline payments and ensure timely delivery.
What type of content works best for Vietnam brand collaborations on Instagram?
Authentic storytelling that respects Vietnamese culture, combined with Instagram Reels and Stories, tends to drive higher engagement. Collaborations with local creators can add credibility.
Are there any legal risks for US influencers working with Vietnamese brands?
The main risks involve unclear contracts and tax reporting. Always get contracts in English, clarify deliverables, and report overseas income to the IRS. Using trusted platforms reduces risk.
❗ Common Pitfalls to Avoid
- Ignoring contract details or verbal agreements
- Overpromising on content types or delivery times
- Not understanding Vietnamese brand expectations or culture
- Skipping tax reporting or poor record-keeping
- Relying on direct messaging without a platform or escrow service
📢 Trends and Takeaways for 2025 and Beyond
By May 2025, cross-border influencer marketing between the US and Vietnam is heating up. Vietnamese brands are more willing than ever to pay competitive rates in USD and want influencers who can bring real value—not just clicks.
The key for US influencers is to approach these partnerships like pros: vet brands, get contracts signed, produce killer content, and manage payments smartly. Platforms like BaoLiba are your friend here, bridging language, legal, and payment gaps.
If you’re a US influencer hungry for fresh brand collabs, Vietnam is no longer a “faraway” market—it’s a goldmine waiting to be tapped.
BaoLiba will keep updating the latest United States influencer marketing trends. Stay tuned and get your global hustle on!
