If you’re a U.S.-based advertiser or influencer looking to crack the Saudi Arabia market via Twitter in 2025, knowing the latest advertising rates and playbook is mission-critical. Saudi Arabia’s digital landscape is booming, and Twitter remains a top dog for real-time conversations and brand buzz. But how much does it cost to get your message in front of Saudi tweeps? What’s the breakdown by ad category? And how do you navigate payment, legal, and cultural twists from a U.S. standpoint?
As of June 2025, this deep-dive covers the full category Twitter advertising rate card in Saudi Arabia, with a practical lens for American brands and creators ready to make waves. We’ll weave in local examples, payment tips, and SEO-smart insights so you can budget like a pro and scale with confidence.
📢 2025 Saudi Arabia Twitter Advertising Landscape from a U.S. Lens
Saudi Arabia clocks over 17 million active Twitter users in 2025, making it one of the platform’s hottest MENA markets. The Kingdom’s young, tech-savvy population loves Twitter for news, sports, and entertainment, so it’s prime real estate for U.S. brands targeting Middle Eastern consumers or diaspora communities.
From a U.S. advertiser’s angle, Twitter ads in Saudi Arabia come with a few wrinkles:
- Currency: Saudi Riyal (SAR). Most U.S. ad platforms let you pay in USD, but conversion fees and bank policies may apply.
- Payment Methods: Credit cards (Visa, MasterCard) and international payment gateways like PayPal dominate. Local payment methods are less common.
- Legal & Cultural: Content must respect Saudi Arabia’s strict cultural and religious norms — no alcohol, gambling, or politically sensitive material. The U.S. Federal Trade Commission (FTC) rules on influencer disclosures still apply when targeting Saudi audiences.
- Social Media Trends: Saudi users engage heavily with hashtags, trending topics, and live events—think sports seasons like the Saudi Pro League or cultural festivities like Riyadh Season.
Brands like American fast-casual chains (e.g., Shake Shack Riyadh) and streaming platforms (Netflix MENA) often team up with Saudi influencers to boost Twitter presence. Influencers typically prefer straightforward sponsorships or affiliate models paid in USD or SAR.
📊 Saudi Arabia Twitter Advertising Rates Breakdown 2025
Here’s the lowdown on Saudi Arabia Twitter ad rates by format, tailored for U.S. advertisers planning campaigns this year:
| Ad Type | Average CPM (SAR) | Average CPC (SAR) | Notes |
|---|---|---|---|
| Promoted Tweets | 20–30 SAR (~5.3–8 USD) | 0.50–1.20 SAR (~0.13–0.32 USD) | Best for engagement and clicks |
| Promoted Accounts | 30–50 SAR (~8–13.3 USD) | N/A | Used to grow follower base |
| Promoted Trends | 150,000–200,000 SAR (~40,000–53,000 USD) per day | N/A | High visibility, ideal for big campaigns |
| Video Ads | 35–45 SAR (~9.3–12 USD) | 1.20–2 SAR (~0.32–0.53 USD) | Video completion rates are strong |
| Twitter Amplify | 25–40 SAR (~6.7–10.7 USD) | N/A | Branded content alongside premium videos |
Note: Rates fluctuate based on targeting specifics, ad quality, and bidding strategies.
Why are Promoted Trends so pricey?
Because Promoted Trends appear in the trending section for all users in Saudi Arabia, they guarantee massive eyeballs in a short time window — perfect for product launches or event announcements. For example, a U.S. brand entering the Saudi market might use Promoted Trends during Riyadh Season to maximize hype.
💡 How U.S. Advertisers Should Approach Saudi Twitter Ads
-
Set Realistic Budgets in SAR but Pay in USD
Most U.S. agencies and platforms handle currency conversion behind the scenes, but always factor in possible forex fluctuations and payment gateway fees. -
Partner with Local Influencers for Cultural Credibility
Collaborating with Saudi influencers like @MBCGroup hosts or popular Saudi lifestyle creators can skyrocket campaign authenticity and reach. -
Leverage Twitter’s Geo-targeting Tools
Narrow down by city (Riyadh, Jeddah, Dammam) and interests related to entertainment, tech, or business to maximize ROI. -
Keep Compliance Top of Mind
Respect Saudi Arabia’s advertising codes and Twitter’s content policies. Engage legal counsel if unsure about ad messaging or influencer contracts. -
Use U.S. Payment Methods but Confirm Local Access
Visa and MasterCard are widely accepted, but double-check with your financial provider on cross-border transaction fees.
📊 Case Study: U.S. Tech Brand Launch in Saudi Arabia
In June 2025, a San Francisco-based SaaS company launched a targeted Twitter campaign in Saudi Arabia to boost sign-ups for its cloud service. They allocated $50,000 USD, focusing on Promoted Tweets (60%) and Promoted Accounts (40%).
- Targeting: Riyadh and Jeddah, IT professionals, startup founders
- Results: 35% increase in Saudi user registrations, 1.1 SAR average CPC, 0.9% engagement rate
- Learnings: Combining influencer shout-outs with Twitter ads amplified credibility and lowered cost-per-acquisition (CPA).
People Also Ask
What are the average Twitter advertising rates in Saudi Arabia for 2025?
In 2025, average Twitter CPM rates in Saudi Arabia range from 20 to 50 SAR ($5.3 to $13.3 USD) depending on the ad type, with Promoted Trends costing upwards of 150,000 SAR per day for maximum reach.
Can U.S. advertisers pay for Saudi Arabia Twitter ads in USD?
Yes, most platforms accept USD payments from U.S.-based advertisers, but currency conversion fees and exchange rate fluctuations may impact your budget.
How do cultural norms affect Twitter advertising in Saudi Arabia?
Advertising content must respect local customs and laws — avoid sensitive topics like politics, religion, and banned products. Collaborating with local influencers helps ensure messaging aligns culturally.
❗ Risks and Pitfalls to Watch Out For
- Currency Volatility: SAR is pegged to the USD but always check current exchange rates before budgeting.
- Content Restrictions: Saudi Arabia’s strict censorship can lead to ad disapprovals or account suspensions.
- Payment Processing Delays: International transactions might face delays or extra verification steps.
- Influencer Transparency: Ensure compliance with FTC guidelines when influencers disclose paid partnerships targeting Saudi audiences.
Final Thoughts
For U.S. advertisers and creators, Saudi Arabia’s Twitter advertising scene in 2025 offers huge potential—but only if you play it smart. Understanding the full category rate card, respecting cultural nuances, and using local partnerships can make the difference between a flop and a fly campaign. As of June 2025, the market is vibrant, competitive, and still evolving, so staying updated is key.
BaoLiba will keep tracking and sharing the latest U.S.-Saudi influencer marketing trends. Follow us to stay ahead in global Twitter advertising!
