If you’re a U.S.-based brand or creator looking to tap into the vibrant Thailand market, teaming up with the right YouTube influencers is your golden ticket. Thailand’s digital scene is booming, and as of May 2025, the demand for localized, authentic content has never been higher. Whether you’re a beauty brand, gaming platform, or travel service, knowing who to partner with on YouTube — the world’s second largest search engine — can make or break your campaign.
In this article, we’ll break down the top 10 YouTube influencers in Thailand you should collab with right now. We’ll also cover how U.S. advertisers can navigate payment methods, cultural nuances, and platform tactics to get the most bang for their buck. Think of this as your no-fluff, straight-shooter guide to Thailand’s Tube scene.
Why Thailand and Why YouTube?
Thailand’s digital population is young, tech-savvy, and loves video content. YouTube is king here, with millions logging in daily to watch everything from beauty tutorials to travel vlogs. For U.S. brands, this is a massive opportunity — but you gotta play it smart.
Americans usually handle influencer payments via PayPal or wire transfer in USD. But some Thai influencers prefer local bank transfers or platforms like PromptPay, so clarify this upfront. Legally, always ensure contracts comply with U.S. FTC guidelines and local Thai laws around advertising disclosures. Respect the local culture — humor and style that work in the States might flop in Thailand.
📢 Thailand’s YouTube Scene in 2025
As of May 2025, Thailand’s YouTube influencers are diversifying beyond just lifestyle and gaming. There’s a surge in eco-living, tech reviews, and even local street food channels gaining traction internationally. This trend fits perfectly with U.S. brands offering sustainable products or tech gadgets aiming for a global audience.
Thailand also loves collabs that mix English and Thai, making content accessible to both local and expat communities. For U.S. brands, this bilingual approach can amplify reach without feeling “salesy.”
💡 The Top 10 YouTube Influencers in Thailand to Watch
Here’s the lowdown on who’s killing it on Thailand’s Tube and why you want them on your roster.
1. MyMateNate
Nate’s channel is a classic mix of travel and Thai culture with a dash of humor. His 2.5 million subs love his authentic take on off-the-beaten-path spots. Great for tourism boards or lifestyle brands wanting genuine storytelling.
2. Kaykai Salaider
Kaykai’s one of Thailand’s biggest female creators, focusing on beauty, lifestyle, and daily vlogs. With over 18 million subs, she’s the go-to for beauty brands or consumer goods targeting young women.
3. Zbing Z.
If you’re in gaming, don’t sleep on Zbing Z. He commands a huge youth following with gameplay and commentary. U.S. gaming hardware and software brands find great ROI collaborating here.
4. Bie The Ska
Comedy and entertainment king Bie The Ska blends sketch comedy with pop culture. Perfect for brands wanting to tap into Thailand’s young urban crowd with a fun, relatable vibe.
5. Pong Nawat
Pong’s health and fitness content is blowing up. If your product aligns with wellness, supplements, or activewear, this influencer’s engaged audience is gold.
6. Faii Orapun
Faii’s beauty tutorials and makeup reviews are top-notch. Partner with her if you’re launching skincare or cosmetics in Thailand.
7. Vatanika Patamasingh Na Ayudhya
Fashion influencer Vatanika bridges traditional Thai elegance with modern street style. Luxury brands or fashion retailers will find a perfect ambassador here.
8. Kaykai Nutticha
Kaykai Nutticha’s food vlogs and mukbangs highlight Thailand’s rich culinary scene. Great for food brands, kitchenware, or travel campaigns centered on gastronomy.
9. Ploy Chava
Ploy’s lifestyle and DIY videos attract creative millennials. Brands in home decor or crafts can capitalize on her engaged fanbase.
10. Tech Guru
Thailand’s tech reviewers are on the rise, and Tech Guru’s honest, deep-dive reviews are trusted by thousands. Collaborate here to boost your latest gadget’s credibility.
📊 How U.S. Advertisers Can Work Smoothly with Thai YouTubers
- Payments: Confirm payment methods early. PayPal is common for international transactions, but some influencers prefer local transfers.
- Contracts: Use bilingual contracts specifying content deliverables, timelines, and FTC guidelines.
- Cultural Fit: Avoid direct hard sells. Thai audiences appreciate storytelling and subtle brand integration.
- Localization: Encourage influencers to create content mixing Thai and English to maximize reach.
- Platforms: Besides YouTube, many influencers cross-post on TikTok and Facebook, so multi-channel campaigns work well.
### People Also Ask
What makes Thailand’s YouTube influencers unique?
Thailand’s YouTube influencers blend local culture with global trends, creating content that appeals both locally and to expats. Their storytelling is often more personal and community-focused than purely commercial.
How do U.S. brands pay Thai influencers?
Most U.S. brands use PayPal or wire transfers in USD, but some Thai influencers prefer local methods like PromptPay. Always clarify payment preferences before starting.
Can I use English-only content for Thailand’s market?
English-only content limits reach. The best results come from bilingual content mixing Thai and English, making it accessible to a broader audience.
❗ Final Tips for Success in Thailand’s YouTube Market
Don’t just chase follower counts — focus on engagement and authenticity. Thai viewers are savvy and can spot a fake collab from miles away. Use local agencies or platforms like BaoLiba to vet influencers and streamline your operations. Keep your campaigns flexible and culturally tuned.
BaoLiba will continue updating the United States on the latest influencer marketing trends, so stay tuned and keep your Thailand strategy sharp. The Tube game in Thailand is evolving fast — get in now or risk playing catch-up.
Ready to plug into Thailand’s YouTube influencer scene? Start with these ten, and you’ll be ahead of the curve.
