If you’re a U.S.-based advertiser or influencer hunting for the lowdown on Pinterest ads in Thailand for 2025, you’ve landed in the right spot. As of June 2025, Thailand’s Pinterest ad scene is heating up fast, and knowing the rates across full categories can give you a serious edge when planning your budget or pitching to clients.
Thailand is no longer just a tourist hotspot. It’s becoming a digital marketing playground where Pinterest’s visual-first style clicks big time. Whether you’re running a travel brand like Airbnb or a lifestyle influencer like @JessicaGoesGlobal, understanding the local Pinterest advertising rates and trends is key to making every dollar count.
Let’s break down the essentials for U.S. advertisers and creators looking to jump into Thailand’s Pinterest market in 2025.
📢 Thailand Pinterest Advertising Landscape in 2025
Pinterest in Thailand is growing rapidly thanks to rising smartphone adoption and a booming e-commerce culture. Unlike Facebook or Instagram, Pinterest users are goal-oriented—often searching for inspiration to buy, decorate, or plan trips. For U.S. brands targeting Thai consumers, Pinterest offers a unique opportunity to catch users in the discovery phase.
In June 2025, Thailand’s Pinterest user base is estimated at over 8 million monthly active users, skewing heavily female and aged 18-35. This demo is highly valuable for fashion, beauty, travel, and home decor brands.
U.S.-based advertisers typically pay in USD, with payments easily handled via major credit cards or PayPal. Ad accounts are set up through Pinterest’s Ads Manager, and all campaigns must comply with Thailand’s digital advertising rules, which emphasize transparency and user privacy.
📊 2025 Thailand Pinterest Advertising Rates Overview
Pinterest ad costs in Thailand are competitive compared to Western markets but vary by category and campaign goal. Here’s a snapshot of the typical CPM (cost per thousand impressions), CPC (cost per click), and CPA (cost per action) rates across key categories:
| Category | CPM (USD) | CPC (USD) | CPA (USD) |
|---|---|---|---|
| Travel & Tourism | $3.50 | $0.45 | $6.00 |
| Fashion & Beauty | $4.20 | $0.50 | $7.50 |
| Home & Garden | $3.00 | $0.40 | $5.50 |
| Food & Beverage | $2.80 | $0.38 | $5.00 |
| Tech & Gadgets | $4.50 | $0.55 | $8.00 |
| Health & Wellness | $3.20 | $0.42 | $6.20 |
Keep in mind these rates are averages based on data as of June 2025 and can fluctuate depending on seasonality, targeting precision, and ad creatives.
For example, a U.S. travel brand promoting tours in Bangkok might expect to pay around $3.50 CPM to get eyeballs on their pins, while a local Thai fashion boutique collaborating with U.S. influencers might see CPCs hovering near $0.50.
💡 How U.S. Advertisers Can Maximize ROI in Thailand
If you want to crush it on Pinterest Thailand without blowing your budget, here are some street-smart tips:
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Localize Creatives: Thai Pinterest users respond better to ads featuring local landmarks, cultural cues, and Thai language captions. Partner with local content creators who get the vibe.
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Leverage Interest Targeting: Pinterest’s algorithm lets you target users based on interests like “Thai street food” or “Bangkok fashion.” Use this to narrow your audience and lower wasted spend.
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Test Different Ad Formats: Try Promoted Pins, Video Pins, and Shopping Pins. Video Pins typically cost more but drive higher engagement.
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Use U.S. Influencers with Thai Reach: Influencers like @ThaiTravelJess or @BangkokBeautyBabe have dual audiences and can amplify your campaigns organically.
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Optimize for Mobile: Over 85% of Pinterest Thailand traffic is mobile. Make sure your landing pages load fast and look great on phones.
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Track Conversions Locally: Set up Pinterest Tag on your Thai microsites or e-commerce platforms like Shopee Thailand for precise measurement.
❗ Legal and Payment Considerations for U.S. Marketers
Navigating Thailand’s digital ad rules is straightforward but essential. The country enforces strict data privacy laws similar to GDPR, so clear user consent for cookies and data tracking is a must. Pinterest itself complies with these regulations, but your landing pages and retargeting pixels must also follow suit.
Payments are processed in USD, but expect currency fluctuations between USD and Thai Baht (THB) to impact your final costs slightly. Using PayPal or major credit cards is standard, and U.S. advertisers can typically manage billing through Pinterest’s platform without local bank accounts.
People Also Ask
What are typical Pinterest advertising rates in Thailand for 2025?
In 2025, Pinterest advertising rates in Thailand vary by category but generally range from $2.80 to $4.50 CPM and $0.38 to $0.55 CPC. These rates are competitive, especially for brands targeting Thailand’s growing Pinterest user base.
How can U.S. brands optimize Pinterest ads for the Thai market?
Localization is key. Use Thai language creatives, focus on interests popular in Thailand, collaborate with local influencers, and ensure mobile-friendly landing pages. Tracking conversions with Pinterest Tag on Thai platforms also improves ROI.
Are there any legal restrictions for advertising on Pinterest in Thailand?
Yes, Thailand has strict data privacy laws. Advertisers must ensure transparency in data collection and user consent, particularly for retargeting and pixel tracking. Pinterest follows these rules, but advertisers must also comply on their own sites.
Final Thoughts
Navigating Thailand’s Pinterest advertising rates in 2025 is all about combining solid data with local know-how. U.S. advertisers who get the creative and cultural nuances right will find Pinterest a rewarding channel to tap into Thailand’s vibrant, mobile-first audience.
BaoLiba will continue updating the latest influencer marketing trends in the United States and worldwide. Stay tuned for more insider tips and fresh data to keep your campaigns sharp and your ROI healthy.
