If you’re a U.S.-based advertiser or influencer looking to dive into Saudi Arabia’s Snapchat scene in 2025, this one’s for you. Snapchat’s no longer just a casual social app; it’s a powerhouse for reaching younger, tech-savvy audiences in the Kingdom. But knowing the rates, ad formats, and local marketing nuances is key to not burning your budget or missing your target.
As of June 2025, Snapchat remains a top player in Saudi Arabia’s social media ecosystem, with millions of active daily users. For U.S. marketers eyeing this market, understanding the 2025 Saudi Arabia Snapchat full category advertising rate card is your first move to getting that ROI.
Let’s break it down with real talk, practical tips, and examples that make sense if you’re running campaigns from the States.
📢 Snapchat Advertising Landscape in Saudi Arabia 2025
Snapchat’s popularity in Saudi Arabia isn’t a secret. With over 20 million active users, the platform is a hotspot for youth culture, entertainment, and lifestyle brands. Unlike Facebook or Instagram, Snapchat’s ephemeral nature drives a sense of urgency and exclusivity that brands love.
For American advertisers, Snapchat offers a unique gateway to a market hungry for authentic, localized content. Brands like Uber Saudi Arabia and STC (Saudi Telecom Company) have jumped on Snapchat ads to engage millennials and Gen Z with special offers, event promos, and user-generated content campaigns.
The catch? Saudi Arabia’s digital ad market has its quirks:
- Payment is mostly done via credit cards or bank transfers in Saudi Riyals (SAR).
- Ad content must comply with local cultural and legal standards—think modesty norms and strict content guidelines.
- Snapchat’s ad manager allows targeting based on location, age, interests, and behavior, but keep in mind the platform’s community guidelines specific to the Gulf region.
💡 2025 Saudi Arabia Snapchat Advertising Rates Breakdown
Here’s the meat: what do Snapchat ads cost in Saudi Arabia in 2025?
1. Snap Ads (Full-screen vertical video)
- Cost per thousand impressions (CPM): SAR 40 – SAR 70 (~$10.67 – $18.67)
- Minimum daily budget: SAR 500 (~$133)
- Best for brand awareness and product launches
2. Story Ads (Branded content within user Stories)
- CPM: SAR 35 – SAR 60 (~$9.33 – $16)
- Minimum daily spend: SAR 400 (~$106)
- Great for storytelling, influencer collaborations
3. Filters and Lenses (Augmented reality experiences)
- Starting price: SAR 3,000 (~$800) per campaign
- Usually booked for events or hyper-local promotions
- Highly engaging, especially with Saudi youth culture
4. Commercials (6-second unskippable ads)
- CPM: SAR 50 – SAR 80 (~$13.33 – $21.33)
- Reserved for premium advertisers, often with higher production budgets
5. Dynamic Ads (Product catalog-based retargeting)
- CPM: SAR 45 – SAR 75 (~$12 – $20)
- Effective for e-commerce brands targeting Saudi consumers
Exchange Rate Note
All prices are approximate, based on 1 SAR ≈ 0.267 USD as of June 2025. Currency fluctuations can affect actual costs.
📊 How U.S. Advertisers Can Use These Rates to Plan Budgets
If you’re a U.S. brand or influencer managing Snapchat ads targeting Saudi Arabia, convert your budget into SAR and factor in these rate ranges.
Say you’re a fashion brand like Revolve wanting to promote a Ramadan collection. You might allocate:
- $5,000 (~SAR 18,700) for Snap Ads over 10 days to build hype
- $3,000 (~SAR 11,200) for augmented reality Lenses targeting Riyadh and Jeddah
- Plus influencer collaborations with Saudi Snapchat creators, paying per snap or story view
The key is blending ad formats: start with Snap Ads for broad reach, then use Filters/Lenses for engagement spikes during local events.
❗ Legal and Cultural Considerations for Snapchat Ads in Saudi Arabia
Saudi Arabia’s regulatory environment for digital ads is strict. U.S. marketers must:
- Avoid content that conflicts with Islamic values—no alcohol, gambling, or explicit material.
- Use Arabic language or bilingual messaging to resonate authentically.
- Partner with local influencers who understand cultural sensitivities.
Platforms like BaoLiba can connect U.S. advertisers with vetted Saudi creators who know how to navigate this landscape.
📈 People Also Ask
What is the average Snapchat advertising cost in Saudi Arabia?
In 2025, Snapchat advertising CPM in Saudi Arabia ranges from SAR 35 to SAR 80 (~$9.33 to $21.33) depending on ad format and targeting complexity.
Can U.S. advertisers run Snapchat campaigns targeting Saudi users?
Yes. U.S. advertisers can run Snapchat ads targeting Saudi Arabia, but they must comply with local ad regulations and use payment methods accepted in the region, typically credit cards or bank transfers in SAR.
Are Snapchat Filters and Lenses effective in Saudi Arabia?
Absolutely. Augmented reality filters and lenses resonate well with Saudi youth and are often used for events and product launches. Campaigns start around SAR 3,000 (~$800).
💡 Pro Tips from a U.S. Advertiser’s POV
- Use Snapchat’s robust geo-targeting to zone in on Saudi cities like Riyadh, Jeddah, and Dammam.
- Collaborate with local micro-influencers who can create authentic snaps that feel native, not corporate.
- Test short-form video ads first to see what resonates before scaling spend.
- Keep an eye on Snapchat’s ad manager updates—platforms often tweak targeting options in the Middle East.
- Consider payment timing and currency conversion fees; plan budgets accordingly.
Final Thoughts
Saudi Arabia’s Snapchat market is buzzing in 2025, and the ad rates reflect a healthy demand for quality digital storytelling. For U.S. advertisers, mastering the local ad rate card and cultural landscape is non-negotiable to win here.
BaoLiba will keep updating you on the latest influencer marketing trends in Saudi Arabia and across the United States. Stay tuned, follow us, and let’s make your cross-border Snapchat campaigns a smashing success.
