If you’re a U.S.-based marketer or content creator looking to break into Italy’s buzzing market, teaming up with the right LinkedIn influencers is a power move you don’t wanna miss. As of May 2025, Italy’s professional scene on LinkedIn (or “lked” as some insiders call it) is thriving, and the top 10 Italian influencers are driving serious engagement, opening doors for brands ready to go global.
In this piece, we’ll dive into who these influencers are, why they matter, and how you can work with them from the States — think payment methods, legal nuances, and cultural hacks that will save you time and cash. No fluff, just straight talk from someone who’s been in the trenches of global influencer marketing.
📢 Why Italy Matters for U.S. Marketers in 2025
Italy ranks high among European markets for B2B and luxury brand growth. LinkedIn is the go-to platform for Italian professionals and decision-makers, especially in sectors like fashion, automotive, finance, and tech. According to recent data from May 2025, the number of Italian LinkedIn users has grown by over 15% year-over-year, and the engagement rates for influencer content are 20% above the European average.
For U.S. brands, this means a sweet spot to tap into a market that values authenticity and relationship-building. But here’s the catch: Italian business culture is relationship-heavy and less transactional than in the States. You gotta bring your A-game in localization and genuine engagement.
🔥 The Top 10 Italian LinkedIn Influencers You Need on Your Radar
Here are the 10 LinkedIn influencers in Italy who are killing it right now — perfect for collaborative campaigns, thought leadership, and brand awareness.
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Marco Montemagno
The tech and digital transformation guru. Marco’s content blends wit with deep insights into startups and innovation. Great for U.S. SaaS companies or fintech brands looking for a credible voice in Italy. -
Chiara Ferragni
Known globally as a fashion icon, Chiara’s LinkedIn presence is more business-savvy, focusing on digital entrepreneurship and brand building. Perfect if you’re in luxury, fashion, or lifestyle sectors. -
Lorenzo Ait
Corporate finance and investment expert with a strong following among Italian CFOs and financial decision-makers. Ideal for U.S. financial service providers or B2B SaaS firms. -
Marina Salamon
Entrepreneur and sustainability advocate. Her audience loves content around green business, social impact, and innovation. Great fit for eco-conscious brands from the U.S. -
Alessandro Sportelli
Marketing strategist and content creator. Solid for brands wanting to leverage storytelling and content marketing best practices in Italy. -
Giulia Bezzi
HR and leadership coach with a growing following in Italy’s mid-to-large companies. She’s a solid partner if your brand targets talent acquisition or professional development. -
Davide Dattoli
Founder of Talent Garden, a hotspot for digital innovation. Davide’s network is gold if you want to tap into Italy’s startup ecosystem. -
Federico Sargenti
AI and automation evangelist. His followers are mainly tech decision-makers and innovators in Italy. Perfect match for U.S. AI and robotics firms targeting Europe. -
Elena Mazzi
Digital transformation consultant with a focus on manufacturing and industry 4.0. Brands in industrial tech will find her audience highly relevant. -
Riccardo Scandellari
Personal branding and social media expert with a very engaged Italian professional audience. If you’re a U.S. brand launching personal branding campaigns or training, Riccardo’s your guy.
💡 How to Collaborate with Italian LinkedIn Influencers from the U.S.
1. Communication and Cultural Nuances
Italians appreciate a personal touch. Start with a warm, respectful intro email or LinkedIn DM — none of that cold “hit and run” outreach. Use a bit of Italian if you can, or at least show you’ve done your homework on their work.
2. Payment Methods and Contracts
Paying influencers across borders can be tricky. Most Italian influencers accept payments via PayPal or international wire transfers in USD or EUR. Platforms like Wise or Payoneer can save you hefty transfer fees. Also, draft a clear contract compliant with both U.S. and Italian laws — think GDPR for data privacy and clear content ownership terms.
3. Campaign Types that Work Best
LinkedIn content in Italy favors thought leadership, storytelling, and education. Sponsored posts, co-hosted webinars, and LinkedIn Live sessions perform well. Don’t just pay for a shoutout; aim for authentic collaborations that add value to their audience.
4. Timing and Posting Frequency
Avoid weekends and Italian holidays (like Ferragosto in August). Peak engagement is usually midweek, Tuesday to Thursday, during business hours CET (Central European Time).
📊 People Also Ask
Who are the top LinkedIn influencers in Italy for business partnerships?
The top 10 include Marco Montemagno, Chiara Ferragni, and Davide Dattoli, among others. They cover sectors from tech to fashion and sustainability, perfect for U.S. brands targeting Italian professionals.
How do U.S. marketers pay Italian influencers on LinkedIn?
Most accept PayPal, international wire transfers, or payment platforms like Wise and Payoneer. Contracts should cover GDPR compliance and intellectual property rights.
What type of LinkedIn content works best with Italian audiences?
Thought leadership, educational posts, storytelling, and interactive formats like webinars or LinkedIn Live sessions resonate best.
🚀 Real-World Example: U.S. SaaS Brand Breaking Into Italy
Take the example of Asana, the U.S.-based project management tool. In 2024, they partnered with Marco Montemagno and Alessandro Sportelli for a localized campaign highlighting remote work trends in Italy. They ran a series of LinkedIn Live talks and co-authored articles, paid via PayPal, with contracts emphasizing GDPR compliance. The result? A 30% increase in Italian sign-ups in just three months.
❗ Legal and Compliance Heads-Up
Italy is strict with GDPR, so any campaign involving data collection or retargeting needs to have clear consent mechanisms. Also, influencer disclosures are mandatory — be upfront about sponsored content to avoid fines and keep trust intact.
Final Thoughts
If you want to win big in Italy’s professional market, collaborating with these 10 LinkedIn influencers is your shortcut to relevance and trust. As of May 2025, the landscape is ripe for U.S. brands that get localization right and play the long game.
BaoLiba will keep updating the latest United States influencer marketing trends and Italian market insights. Stay tuned and keep hustlin’.
