Top 10 TikTok Influencers You Should Collaborate With in Netherlands

If you’re a U.S.-based brand or creator hunting for fresh, high-impact TikTok collabs, the Netherlands is a goldmine waiting to be tapped. As of May 2025, the Dutch TikTok scene is booming with creators who blend local charm and global appeal—perfect for U.S. advertisers wanting to crack European markets without the usual trial-and-error headache.

This guide dives into the top 10 TikTok influencers in the Netherlands you absolutely need on your radar. We’ll break down why they matter, how to approach collabs from a U.S. perspective, payment tips, and even touch on legal and cultural nuances. No fluff, just the real-deal intel for fast ROI.

💡 Why Collaborate with Netherlands TikTok Influencers?

The Netherlands punches well above its weight in social media influence, especially TikTok. Dutch creators often speak English fluently, making cross-border collabs smoother. Plus, Dutch audiences are known for high engagement rates and trust in influencer recommendations.

From a U.S. advertiser’s viewpoint, partnering with these influencers can:

  • Introduce your brand to a highly engaged European audience without a steep language barrier
  • Test product-market fit in Europe with manageable budgets (think USD, easy wire transfers or PayPal)
  • Leverage TikTok’s viral magic with creators who know the local vibe better than anyone else

By May 2025, TikTok marketing budgets in the U.S. have grown 35% year-over-year, and expanding into smart international markets like the Netherlands can be the secret sauce to scaling your campaigns.

📢 The Top 10 TikTok Influencers in Netherlands to Watch

Here’s the real MVP list for brands and creators looking to break into or boost presence in the Netherlands:

  1. NikkieTutorials (@nikkietutorials)
    Known worldwide for her beauty expertise, Nikkie is a must-have for beauty and fashion brands. Her blend of Dutch roots and global reach makes her a powerhouse for cross-border campaigns.

  2. Enzo Knol (@enzoknol)
    A daily vlogger and lifestyle influencer, Enzo’s loyal fanbase averages millions of views per video. Ideal if you’re in tech, lifestyle, or consumer goods.

  3. Anna Nooshin (@annanooshin)
    Fashion, lifestyle, and entrepreneurship – Anna’s content is premium quality and resonates with millennial and Gen Z audiences in both the Netherlands and the U.S.

  4. Jonna Fraser (@jonnafraser)
    If your brand is about music, streetwear, or youth culture, Jonna brings authentic Dutch hip-hop vibes with strong TikTok engagement.

  5. Sanny Verhoeven (@sannyzoektgeluk)
    Health, wellness, and mental fitness are her niche. Perfect for U.S. wellness brands that want to tap into Europe’s growing interest in mindful living.

  6. Frenna (@frenna)
    Music and lifestyle with urban appeal. Frenna’s followers are young, trend-savvy, and ready to engage with fresh U.S. brands.

  7. Jill Schirnhofer (@jillschirnhofer)
    Comedy and relatable lifestyle sketches. Great if your product needs a fun, lighthearted push.

  8. StukTV (@stuktv)
    A trio focusing on challenges and entertainment. Their high-energy content is perfect for viral brand activations.

  9. Dylan Haegens (@dylanhaegens)
    Creative sketches and storytelling. Ideal for brands wanting to build a narrative-driven TikTok presence.

  10. Rens Kroes (@renskroes)
    Food and lifestyle influencer with a strong health-conscious fanbase. A solid pick if you’re in the organic or natural foods space.

📊 How to Work with Dutch TikTok Influencers from the U.S.

Payment & Contracts

Most Dutch creators are familiar with international payments. Expect to pay in USD or EUR via PayPal, Wise, or direct bank transfers. Contracts should clearly outline deliverables, usage rights, and FTC compliance—both U.S. and EU regulations matter here, especially GDPR for data handling.

Communication & Collaboration Style

Dutch influencers are known for being direct and professional but also value creativity and authenticity. Pitch your campaign with clear ROI goals, but give them freedom to adapt the message to their audience. A rigid, scripted approach usually kills the vibe.

Legal & Cultural Considerations

  • GDPR compliance is non-negotiable when working with European creators
  • Influencer marketing in the Netherlands requires transparency—disclosure tags like #ad or #sponsored are mandatory
  • Respect local holidays and cultural nuances—King’s Day or Sinterklaas can be great tie-in moments

❓ People Also Ask

Who are the most popular TikTok creators in the Netherlands?

Creators like NikkieTutorials, Enzo Knol, and Anna Nooshin top the charts, with millions of followers and strong engagement across lifestyle, beauty, music, and comedy niches.

How can U.S. brands pay Dutch influencers?

Most Dutch influencers accept payments through PayPal, Wise, or international bank transfers. Contracts should be clear on currency, payment terms, and tax implications.

Is it necessary to follow Dutch advertising laws when working with influencers?

Yes. Dutch advertising regulations and GDPR rules apply, so disclosures are a must, and data privacy must be respected in campaigns involving personal info.

💡 Pro Tips for U.S. Advertisers

  • Use BaoLiba to vet and manage influencer partnerships efficiently across borders
  • Test small campaigns with micro-influencers before scaling to big names
  • Keep your messaging flexible—Dutch creators know their audience best
  • Monitor TikTok trends locally; Dutch TikTok content often features humor and local slang that can boost engagement if you play along

Final Thoughts

Jumping on the Netherlands TikTok wave is a smart move for any U.S. advertiser aiming to globalize quickly and authentically. The 10 influencers listed here cover a wide spectrum of niches and styles, offering plenty of options whether you’re into beauty, lifestyle, music, or wellness.

Remember, influencer marketing is a two-way street—respect local culture, be clear on expectations, and you’ll build partnerships that pay off big time. As of May 2025, leveraging these Dutch TikTok stars can seriously up your game in Europe’s digital playground.

BaoLiba will keep updating the latest U.S. influencer marketing trends and cross-border collaboration insights. Stay tuned and follow us for more no-BS, practical advice.

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