If you’re a U.S.-based brand or content creator looking to break into the Swedish market, tapping into Snapchat’s local influencer scene is a no-brainer. Sweden’s Snapchat audience is vibrant and super engaged, making it fertile ground for authentic influencer marketing. As of May 2025, leveraging these top 10 Snapchat influencers in Sweden will give your campaigns that local flair and credibility, driving real engagement and conversions.
Snapchat remains a goldmine for reaching Gen Z and younger millennials both stateside and abroad. But partnering with the right local influencers who understand their Swedish followers is key. Let’s cut the fluff and get straight to who’s killing it on Snapchat in Sweden—and how you can collaborate with them effectively from the U.S.
📊 Why Snapchat Influencers Matter for U.S. Brands Targeting Sweden
Snapchat’s ephemeral, casual content format is perfect for building trust and driving impulse actions. Unlike Instagram or TikTok, Snapchat feels more “real” and less curated, which Swedish audiences appreciate. For U.S. marketers, working with Swedish Snapchat influencers means:
- Localized Reach: These influencers speak the cultural language, slang, and humor that resonate with Swedish users.
- Higher Engagement: Snapchat’s design encourages daily check-ins and direct snaps, boosting engagement rates.
- Cross-Platform Synergy: Many top Snapchatters also have strong profiles on Instagram and TikTok, offering multi-channel amplification.
Payment for collaborations typically runs through PayPal or Wise (TransferWise) to handle USD to SEK conversions smoothly. Contracts should clarify GDPR compliance and data privacy to align with both U.S. and EU regulations.
💡 Top 10 Snapchat Influencers in Sweden You Can’t Miss
Here’s a no-BS list of Sweden’s Snapchat elite. These creators have solid followings and proven track records working with international brands:
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Elsa Håkansson (@elsahakansson)
Known for her lifestyle snaps and relatable daily content, Elsa nails the authentic vibe Swedish Snapchat users crave. She’s worked with brands like H&M and Spotify Sweden. -
Johan Lindström (@johanlindstrom)
Johan’s humor and quick wit have made him a Snapchat staple. His stories blend comedy with everyday Swedish life, perfect for brands wanting a lighthearted touch. -
Maja Svensson (@majasvensson)
A fashion and beauty influencer, Maja’s behind-the-scenes snaps from Stockholm Fashion Week are pure gold for any apparel or cosmetic brand. -
Axel Berg (@axelberg)
Fitness coach and wellness guru, Axel’s Snapchat offers workout tips and healthy lifestyle motivation. Great fit for U.S. fitness brands testing the Swedish market. -
Sofia Karlsson (@sofiakarlsson)
Travel and food vlogger Sofia captures Sweden’s stunning landscapes and culinary scene, ideal for tourism boards and hospitality brands. -
Lukas Jonsson (@lukasjonsson)
Tech geek Lukas dives into gadgets and gaming, engaging Sweden’s young male demographic with product demos and reviews. -
Nora Ek (@noraek)
Nora’s creative snaps focus on art, design, and music culture, attracting hip, urban followers in Stockholm and Gothenburg. -
Erik Andersson (@erikandersson)
Erik’s snaps cover sustainability and eco-friendly living, aligning well with green brands wanting to enter the Swedish market. -
Clara Nilsson (@claranilsson)
Clara’s parenting and lifestyle content resonates with millennial moms, a growing Snapchat segment in Sweden. -
Viktor Holm (@viktorholm)
A streetwear influencer, Viktor’s sneaker drops and style tips have a loyal fan base, perfect for U.S. streetwear brands.
📢 How U.S. Brands Can Collaborate Effectively
Understand the Payment & Legal Landscape
Payments usually go through PayPal or Wise, with contracts in English but mindful of GDPR rules. Most Swedish influencers prefer clear agreements on content usage, timelines, and exclusivity.
Craft Authentic Campaigns
Swedish Snapchat users hate being sold to hard. Keep campaigns native-feeling—think story takeovers, day-in-the-life snaps, or casual product mentions. Brands like Fjällräven and Acne Studios have nailed this approach.
Leverage Multi-Platform Presence
Many Swedish Snapchat influencers double up on Instagram and TikTok. Bundle campaigns across platforms for better ROI and wider reach.
Use Data to Optimize
Track engagement metrics closely. Snapchat’s Snap Pixel can help U.S. advertisers monitor conversions from Sweden in real-time.
❗ People Also Ask
Who are the most popular Snapchat influencers in Sweden?
The top names include Elsa Håkansson, Johan Lindström, and Maja Svensson, known for lifestyle, comedy, and fashion content respectively.
How do U.S. brands pay Swedish influencers?
Typically through PayPal or Wise (TransferWise), ensuring smooth currency conversion from USD to SEK. Contracts should cover GDPR compliance.
What type of content works best on Snapchat in Sweden?
Casual, authentic stories that reflect everyday life, humor, and local trends perform best. Campaigns should avoid hard selling and focus on storytelling.
📊 Final Thoughts
As of May 2025, Snapchat still holds massive potential for U.S. brands looking to tap into Sweden’s young, engaged audience. But success hinges on partnering with the right influencers who speak the local language—both literally and culturally. These top 10 Snapchat influencers are your shortcut to authentic connections and meaningful results.
BaoLiba will keep tracking the latest U.S. to Sweden influencer marketing trends, so stay tuned and follow us for more insider tips and updates. Time to level up your cross-border game!