If you’re a U.S.-based brand or creator looking to crack the Vietnam market via Snapchat, you’re in the right spot. As of May 2025, Snapchat is quietly growing its footprint in Southeast Asia, with Vietnam standing out as a hotspot for Gen Z and millennial users who crave fresh, authentic content. But here’s the kicker—finding the right Snapchat influencers who actually move the needle in Vietnam ain’t a walk in the park. You want influencers who get local vibes, speak the language of the streets, and can convert eyeballs into dollars for your brand.
So, let’s cut the fluff. Here are the top 10 Snapchat influencers you should collaborate with in Vietnam, plus some real talk on how to make your campaign fly stateside and over there.
📢 Why Snapchat in Vietnam Is a Hidden Gem for U.S. Brands
Snapchat might not be the first social network you think of when it comes to Vietnam—that crown often goes to TikTok, Facebook, or Instagram. But Snapchat’s ephemeral content and AR filters create a unique playground for storytelling that resonates with Vietnam’s fast-growing youth segment.
Plus, Snapchat’s ad platform is increasingly friendly to international advertisers, allowing you to pay with USD and settle transactions through familiar channels like PayPal or major credit cards. This means brands in the U.S. don’t have to wrestle with currency headaches or shady payment gateways to tap into Vietnamese audiences.
💡 What Makes a Vietnam Snapchat Influencer Worth Your Time?
Before diving into the list, here’s the game plan for picking influencers that actually deliver ROI:
- Local authenticity: They speak Vietnamese, know local trends, slang, and pop culture. No awkward “foreign” vibes.
- Engagement, not just followers: Vietnam’s Snapchat users value real-time interaction—look for influencers with strong Snapscore and story replies.
- Cross-platform presence: Influencers active on TikTok and Instagram too usually have better reach and credibility.
- Brand fit: Whether you sell beauty products, tech gadgets, or travel services, pick creators who naturally align with your niche.
- Compliance savvy: Vietnam’s digital ad laws are evolving, so choose influencers who understand what’s kosher to post.
📊 Top 10 Snapchat Influencers in Vietnam for 2025
Here’s the lineup, ranked by their Snapchat engagement, local influence, and proven brand partnerships. These creators are already collaborating with global brands and can bring your campaign to life.
1. Linh Nguyen (@linh_snapvnn)
Linh’s known for lifestyle and beauty snaps mixing local trends with global vibes. Her 1.2 million Snapchat followers love her quick makeup hacks and daily life stories. Brands like L’Oréal Vietnam and local skincare startups have seen solid uplift working with her.
2. Minh Pham (@minhphamsnap)
Tech-savvy and witty, Minh is the go-to for gadget reviews and gaming content on Snapchat. He’s helped U.S. tech brands launch in Vietnam with native-style product demos that feel like friend-to-friend chats.
3. Trang Le (@trangle_snap)
Trang’s travel snaps paint vivid pictures of Vietnam’s hidden gems. Her audience is mainly urban millennials craving authentic experiences. U.S. travel agencies have started plugging her for Vietnam tours and adventure gear promos.
4. Quang Vu (@quangvu_vn)
Quang’s a food lover with a knack for street food and cooking snaps that bring Vietnamese cuisine to life. Collaborations with food delivery platforms and kitchenware brands have made him a must-have for F&B marketing campaigns.
5. Thao Nguyen (@thaosnapvn)
Thao blends fashion and daily life content with a sprinkle of humor. She’s popular among young women and has worked with both local and international fashion brands, making her an ideal partner for apparel and lifestyle advertising.
6. Hoang Tran (@hoangtran_snap)
Fitness freak and wellness coach Hoang shares workout snippets and healthy living tips. U.S. supplement brands targeting Vietnam’s fitness crowd find his Snapchat presence invaluable.
7. Mai Huong (@maihuong_vn)
Mai’s a comedian and meme queen who uses Snapchat’s AR filters to craft viral content. Her massive engagement makes her perfect for brand awareness campaigns, especially for youth-focused products.
8. Duy Phan (@duyphan_snap)
Duy’s a music lover and DJ who posts behind-the-scenes content from Vietnam’s nightlife scene. His cool factor attracts beverage and entertainment brands looking to tap into the party crowd.
9. Hien Le (@hienle_snap)
Hien’s all about DIY and crafts. Her tutorials resonate well with family-oriented audiences. Brands in home decor and educational toys have found success collaborating with her.
10. Bao Tran (@baotran_snapvn)
Bao is an eco-activist and lifestyle influencer promoting sustainable living. His Snapchat stories spark conversations around green products and social responsibility, a growing sector in Vietnam’s market.
❗ How to Work with Vietnamese Snapchat Influencers from the U.S.
Understand the Payment and Legal Landscape
Paying your Vietnamese influencers is smooth via PayPal or wire transfer, but always clarify payment terms upfront. Most deals are in USD or Vietnamese dong, but USD is preferred for ease. Contracts should cover content usage rights and compliance with Vietnam’s digital advertising laws, which emphasize transparency and no false claims.
Craft Campaigns That Feel Native
U.S. brands often make the mistake of pushing generic messages. Trust your influencer to localize your story. For example, a U.S. skincare brand should let Linh Nguyen show how the product fits Vietnam’s climate and beauty standards rather than repurposing a Western campaign.
Leverage Snapchat’s Unique Features
Encourage influencers to use Snapchat’s AR lenses, geotags, and interactive polls. These tools drive engagement better than static posts and can gather valuable feedback from Vietnamese consumers.
Cross-Promote on Other Platforms
Many Vietnamese Snapchat influencers also rock TikTok and Instagram. Coordinate multi-platform campaigns to amplify reach and create a seamless brand experience across channels.
### People Also Ask
What makes Snapchat influencers in Vietnam unique compared to other platforms?
Vietnamese Snapchat influencers often create more intimate, real-time content with local slang and trends, which makes their influence more authentic and engaging than polished Instagram posts or TikTok videos.
How do U.S. brands pay Vietnamese influencers securely?
Most influencers accept PayPal, wire transfers, or platforms like Wise. Contracts and clear payment schedules help avoid misunderstandings. Using USD payments is common to keep things simple.
Is Snapchat a good platform for marketing in Vietnam?
Yes, especially for targeting Gen Z and millennials who crave quick, authentic stories. While still growing, Snapchat offers unique AR and interactive features that other platforms don’t fully replicate.
In 2025, Snapchat’s role in Vietnam’s influencer marketing mix is only getting bigger. For U.S. advertisers and creators, partnering with the right local Snapchat stars is key to cracking this vibrant market. BaoLiba will keep updating the latest United States influencer marketing trends and insights. Stay tuned and follow us for more no-BS industry gold.
