Looking to tap into the French market via LinkedIn in 2025? Whether you’re a U.S.-based advertiser or a content creator hunting fresh collabs, knowing which French LinkedIn influencers pack the biggest punch is gold. France is no stranger to B2B and professional networking hype—especially on LinkedIn, the go-to platform for business minds. But nailing the right partnerships means understanding the lingo, culture, and how deals get done Stateside and across the pond.
As of May 2025, U.S. brands are doubling down on influencer marketing strategies that cross borders smoothly. PayPal and Stripe remain top payment choices for cross-border influencer deals, with USD as the base currency, but local nuances matter when engaging French talent. Let’s break down the top 10 LinkedIn influencers in France you should seriously consider for your next campaign—and how to work with them without sweating the red tape.
💡 Why Collaborate with French LinkedIn Influencers?
The U.S. and France share a love-hate relationship when it comes to business culture. French professionals put a high premium on credibility, thought leadership, and a touch of je ne sais quoi in their posts. LinkedIn influencers in France are not just flashy faces; these folks are industry experts, consultants, and business coaches with real clout. Partnering with them means you’re not just selling a product—you’re entering conversations, driving trust, and boosting brand equity in a market where authority speaks volumes.
Plus, LinkedIn in France sees a spike in engagement especially in sectors like tech, luxury, and sustainability—three areas where U.S. companies are aggressively expanding.
📢 Top 10 LinkedIn Influencers in France You Should Know
Here’s the no-BS list of the crème de la crème on LinkedIn, ranked by their influence, engagement, and sector relevance as of May 2025.
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Olivier Roland – Author, Entrepreneur, and Productivity Guru. Known for his actionable business tips and entrepreneurial mindset. Great for SaaS and startup brands.
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Céline Lazorthes – Founder of Leetchi and MangoPay. She’s a fintech queen with a knack for storytelling and innovation.
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Frédéric Canevet – Marketing strategist specializing in B2B tech. His posts break down complex marketing tactics into digestible bites.
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Isabelle Mathieu – Diversity & Inclusion advocate. If you’re pushing D&I initiatives in the U.S. and want French credibility, she’s your go-to.
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Jean-Baptiste Viet – Growth hacker and startup mentor. Perfect for brands eyeing the French tech ecosystem.
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Aurélie Jean – Scientist and AI researcher. Ideal for tech and science-driven brands wanting to build thought leadership.
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Nadia Fassi-Fehri – HR and talent acquisition influencer. Perfect if you’re offering recruitment or HR tech services.
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David Fayon – Digital transformation consultant. He’s the guy for enterprise tech and innovation-focused brands.
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Sophie Gauthier – CSR and sustainability expert. If your brand cares about green initiatives, Sophie’s network is gold.
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Marc Rougier – Social media and digital marketing strategist. His insights help brands crack the code on French digital behaviors.
📊 How U.S. Advertisers Can Work with These Influencers
Understand Payment and Legal Landscape
U.S. marketers typically pay influencers via wire transfer, PayPal, or Stripe using USD. But French influencers might prefer invoices with VAT details, and contracts should comply with both French and U.S. tax laws. Pro tip: Use platforms like BaoLiba that streamline cross-border payments and handle compliance headaches.
Craft a Localized Message
French LinkedIn audiences dig authenticity and depth. Skip the generic pitch. Highlight how your brand aligns with French values like innovation, quality, and sustainability. Get your message reviewed by someone fluent in French business culture—even if the posts are in English.
Use LinkedIn’s Native Features
LinkedIn Articles, native videos, and polls perform well with French pros. Encourage your influencer partners to leverage these formats for better engagement.
❗ People Also Ask
Who are the top LinkedIn influencers in France?
The top 10 include Olivier Roland, Céline Lazorthes, Frédéric Canevet, and others who specialize in entrepreneurship, fintech, marketing, and sustainability.
How do U.S. brands collaborate with French LinkedIn influencers?
By understanding payment methods (PayPal, wire transfer), respecting French business culture, localizing content, and using platforms like BaoLiba for smooth payments and compliance.
Why is LinkedIn important for influencer marketing in France?
LinkedIn is the hub for B2B and professional networking in France, making it ideal for thought leadership and trust-building in sectors like tech, finance, and sustainability.
💡 Pro Tips for Succeeding with French LinkedIn Influencers
- Engage before pitching: Comment on their posts, share relevant content, and build rapport.
- Be transparent: French pros appreciate clear contracts and payment terms.
- Measure impact with UTM links and conversion tracking: Data beats gut feeling every time.
- Leverage French holidays and events: Timing campaigns around key dates (like VivaTech) boosts visibility.
📢 Real-Life Example
Take Salesforce’s recent campaign targeting French tech startups. They partnered with Jean-Baptiste Viet and Aurélie Jean to produce a series of LinkedIn Live sessions on digital transformation and AI. The result? A 35% uptick in qualified leads from France in just three months.
Final Thoughts
Navigating the French LinkedIn influencer scene from the U.S. may seem tricky, but with the right players and approach, it’s a gold mine. These 10 influencers are your shortcut to credibility and connection in the French market. Keep your payments clean, your content local, and your relationships authentic.
BaoLiba will keep updating the United States influencer marketing trends. Stay tuned, and let’s dominate the global influencer game together.
