If you’re a U.S.-based advertiser or creator looking to break into the Swedish market via Snapchat, you’ve landed in the right spot. As of May 2025, Snapchat remains a goldmine for reaching younger, trend-savvy audiences in Sweden, with over 3 million active users in the country. But who are the key players you want on your team? Let’s cut through the noise and talk about the top 10 Snapchat influencers in Sweden you should collab with—real-deal folks who bring engagement, authenticity, and results.
We’ll also drop some insights on how working with these Swedish Snapchaters can sync smoothly with U.S. marketing practices, payments, and legal norms. Whether you’re a brand looking to scale across the pond or a U.S. influencer seeking cross-border hype, this guide’s got your back.
📢 Why Snapchat and Why Sweden
Snapchat’s unique blend of ephemeral content and AR filters makes it a playground for creative storytelling. In Sweden, a country known for early tech adoption and high smartphone penetration, Snapchat is a top choice among Gen Z and millennials. Unlike Instagram and TikTok, Snapchat’s intimate, close-friends-first model builds trust—gold for brands wanting real connections.
For U.S. advertisers, Sweden offers a lucrative market with high disposable income and a strong e-commerce culture. Pair that with Snapchat’s targeting features, and you get a compelling combo.
💡 How U.S. Brands Work with Swedish Snapchat Influencers
Before diving into the influencer list, a quick heads-up on how to manage collaborations from the U.S.:
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Contracts and Legal: Swedish influencer marketing is regulated under EU consumer protection laws and GDPR. Make sure your contracts cover data privacy and disclosure compliance. Work with legal teams familiar with both U.S. and EU rules.
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Payments: Most Swedish influencers prefer payments via international bank transfers (SEPA), PayPal, or platforms like Wise. Budgets are usually set in USD or EUR, but clarify currency upfront.
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Content Style: Swedish influencers value authenticity and subtlety. Overly salesy content can backfire. Co-create campaigns that feel natural and fit the influencer’s voice.
📊 Top 10 Snapchat Influencers in Sweden to Watch
Here’s the real juice—our curated list of the top Swedish Snapchat stars who can seriously move the needle in 2025.
1. @LinneaSvensson
Follower count: 1.2M
Known for: Lifestyle & fashion snaps with a quirky Swedish twist. Linnea blends high-end brands with streetwear effortlessly. Great for beauty and apparel campaigns targeting Swedish youth.
2. @ErikTheExplorer
Follower count: 900K
Known for: Travel and outdoor adventures around Sweden’s stunning landscapes. Perfect if your brand wants to lean into sustainability and eco-tourism.
3. @MajaMusic
Follower count: 850K
Known for: Music drops, behind-the-scenes gig snippets, and daily life in Stockholm’s buzzing scene. A top pick for entertainment and audio gear brands.
4. @JonasTechie
Follower count: 800K
Known for: Tech reviews and gadget unboxings, Jonas speaks to Sweden’s tech-savvy crowd. Great for consumer electronics and SaaS companies.
5. @SaraSkincare
Follower count: 750K
Known for: Clean beauty and skincare tips with a strong focus on natural ingredients. A natural collaborator for wellness and beauty brands.
6. @AntonFoodie
Follower count: 700K
Known for: Foodie snaps featuring Swedish and global cuisine, street food hunts, and restaurant reviews. Ideal for food and beverage brands wanting authentic foodie vibes.
7. @EmiliaArt
Follower count: 650K
Known for: Street art, murals, and creative snaps mixing the urban Swedish art scene with personal storytelling. A niche influencer for lifestyle and art brands.
8. @MaxFitSE
Follower count: 600K
Known for: Fitness tips, home workouts, and motivational snaps. Max is a go-to for sportswear and health supplements.
9. @NoraGaming
Follower count: 550K
Known for: Gaming streams and Snapchat stories around esports culture in Sweden. Perfect for gaming brands and tech accessories.
10. @OscarComedy
Follower count: 500K
Known for: Hilarious short skits and relatable content about Swedish daily life. Oscar brings humor and engagement, great for youth brands.
❗ How to Approach These Influencers from the U.S.
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Start with a Personal Touch: Swedish influencers appreciate genuine outreach. Skip the cookie-cutter mass emails; instead, reference their recent snaps or projects.
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Set Clear KPIs: Whether it’s impressions, clicks, or conversions, get your goals on the table from day one. Swedish influencers are professional and data-driven.
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Respect Time Zones & Payments: Sweden is 6-9 hours ahead of U.S. time zones. Plan communications accordingly. Also, be ready to handle payments in a way that suits them—transparency here builds trust.
### People Also Ask
What makes Swedish Snapchat influencers different from others?
Swedish influencers tend to emphasize authenticity and sustainability. They avoid overly commercialized content, favoring storytelling that aligns with their personal brand and values.
How do U.S. advertisers comply with GDPR when working with Swedish influencers?
You need to ensure data privacy agreements are in place, handle personal data responsibly, and comply with local regulations on sponsored content disclosure. Consulting with legal experts familiar with EU laws is a must.
Can Snapchat campaigns in Sweden drive ROI for U.S. brands?
Absolutely. Sweden’s high purchasing power and Snapchat’s engaged user base make it an excellent channel for targeted campaigns, especially in fashion, tech, and lifestyle sectors.
📊 Final Thoughts
As of May 2025, snapping your way into Sweden’s market with the right influencer can be a game-changer. The top 10 Snapchat influencers in Sweden listed here are proven trendsetters who know their audience and can help U.S. brands crack local codes with authenticity and flair.
BaoLiba will continue to update you on United States influencer marketing trends and global strategies. Stay tuned and let’s keep crushing those cross-border campaigns together!
