If you’re a U.S.-based brand or content creator looking to tap into the vibrant Brazil market, partnering with local Instagram influencers is the real deal. Brazil’s Instagram scene is buzzing with energy and authenticity, making it a goldmine for cross-border marketing in 2025. As of May 2025, Brazilian influencers have a massive sway over consumer behavior, especially in lifestyle, fashion, travel, and food niches.
This article breaks down the top 10 Instagram influencers in Brazil you absolutely want on your radar. We’ll also cover how U.S. advertisers can work with them smoothly, from payment methods to legal considerations, so you avoid rookie mistakes and maximize ROI.
📢 Why Brazil on Instagram Matters to U.S. Advertisers
Brazil is Instagram’s hotspot with over 120 million users, ranking among the top countries globally for engagement. For U.S. brands, it’s not just about the numbers—it’s about connecting with a culturally rich audience that’s receptive to influencer marketing. The Brazilian audience loves storytelling, humor, and authenticity, which can amplify your campaign’s impact.
Plus, Brazil’s growing middle class is fueling e-commerce growth, making influencer collaborations a direct path to sales. But don’t expect to run a campaign like you would in the U.S.—you gotta localize your approach, and that starts with picking the right influencers.
💡 How U.S. Brands Should Approach Brazilian Influencers
First off, payment. Most Brazilian influencers prefer receiving payments via PayPal or direct bank transfers denominated in U.S. dollars (USD) or Brazilian reals (BRL). Make sure your contracts are compliant with Brazilian advertising laws—transparency and disclosure are key, just like in the U.S.
Since Brazil has a different cultural vibe, brief your influencers thoroughly on your brand tone and campaign goals. Using local agencies or platforms like BaoLiba can help smooth out language barriers and legal nuances.
Without further ado, here’s our handpicked list of the top 10 Instagram influencers in Brazil to collaborate with in 2025.
📊 Top 10 Instagram Influencers You Should Collaborate With in Brazil
1. Camila Coelho (@camilacoelho)
Follower count: 9.7 million
Niche: Fashion, Beauty, Lifestyle
Camila is a trailblazer with a strong international presence, making her a perfect bridge between U.S. brands and Brazilian audiences. Known for her authentic beauty tutorials and fashion content, she’s worked with global giants like Sephora and Dior.
2. Whindersson Nunes (@whinderssonnunes)
Follower count: 44.6 million
Niche: Comedy, Entertainment
Whindersson’s comedic style resonates deeply with Brazilian youth. For U.S. brands targeting Gen Z, his influence is unmatched. He’s also savvy about brand partnerships and has successfully promoted everything from tech gadgets to beverages.
3. Thaynara OG (@thaynaraog)
Follower count: 8.3 million
Niche: Lifestyle, Travel, Entertainment
Thaynara brings a vibrant energy and personal touch to lifestyle branding. She’s perfect for travel-related campaigns or brands that want to humanize their marketing efforts.
4. Hugo Gloss (@hugogloss)
Follower count: 12 million
Niche: Celebrity News, Pop Culture
If your brand wants to tap into pop culture buzz, Hugo Gloss is the go-to influencer. He has a knack for viral content and is a trusted voice among Brazilian millennials and Gen Z.
5. Kéfera Buchmann (@kefera)
Follower count: 10.2 million
Niche: Comedy, Acting, Lifestyle
Kéfera’s versatility as an actress and comedian gives her campaigns a dynamic edge. She’s also active on YouTube, which helps cross-promote Instagram content organically.
6. Luisa Sonza (@luisasonza)
Follower count: 20.5 million
Niche: Music, Entertainment
A powerhouse in the Brazilian music scene, Luisa’s Instagram is a hotspot for younger audiences. Brands in music, fashion, and lifestyle sectors find her collaborations highly effective.
7. Gabriela Pugliesi (@gabrielapugliesi)
Follower count: 4.5 million
Niche: Fitness, Wellness
If your campaign is health or fitness-focused, Gabby’s authenticity and engaged community are invaluable. Her content combines wellness tips with a sprinkle of personal life moments.
8. Bianca Andrade (@bianca)
Follower count: 14.8 million
Niche: Beauty, Entrepreneurship
Bianca is not just an influencer; she’s a businesswoman with a cosmetics line. Partnering with her offers excellent opportunities for beauty and lifestyle brands looking for authentic endorsements.
9. Felipe Neto (@felipeneto)
Follower count: 45 million
Niche: Entertainment, Commentary
Felipe is a dominant voice in Brazil’s digital space, known for his sharp opinions and vast reach. He’s an excellent pick for brands wanting to spark conversations or viral campaigns.
10. Marina Ruy Barbosa (@marinaruybarbosa)
Follower count: 37.2 million
Niche: Fashion, Acting
Marina’s blend of high fashion and approachable content makes her a favorite for premium lifestyle brands. She’s worked with both Brazilian and international luxury brands.
❗ People Also Ask
How can U.S. brands pay Brazilian influencers?
Most Brazilian influencers accept PayPal, wire transfers, or local payment platforms. Payments can be in USD or BRL, but always confirm preferred methods during negotiation.
What legal aspects should U.S. brands consider when working with Brazilian influencers?
Brazil has strict advertising disclosure laws. Brands must ensure influencers clearly label sponsored content. Contracts should comply with Brazilian consumer protection regulations to avoid fines.
How to measure ROI when collaborating with Brazilian Instagram influencers?
Track KPIs like engagement rate, follower growth, referral traffic, and sales conversions. Using UTM parameters and affiliate codes helps quantify campaign success in Brazil’s market.
💡 Pro Tips for Working with Brazilian Instagram Influencers
- Localize your content, not just translate. Brazilians value culturally relevant and relatable messaging.
- Leverage influencer marketing platforms like BaoLiba to vet influencers and manage contracts.
- Plan for time zone differences and Brazilian holidays to optimize campaign timing.
- Consider Instagram Stories and Reels, which are highly popular formats in Brazil.
- Collaborate on content co-creation rather than just sponsored posts to boost authenticity.
📢 Final Thoughts
As of May 2025, Brazil continues to be a top destination for U.S. brands aiming to grow internationally via Instagram. The 10 influencers above represent diverse niches and massive reach, offering multiple entry points for your marketing strategy.
BaoLiba will keep updating the latest influencer marketing trends in the United States and Brazil to help you stay ahead in this fast-moving game. Stay tuned and happy collaborating!
