If you’re a U.S.-based advertiser or content creator looking to break into the Scandinavian market, Sweden’s Snapchat scene is one goldmine you don’t wanna sleep on. As of May 2025, Snapchat remains a key social platform where younger demographics hang out, engage, and turn eyeballs into real cash. But here’s the kicker: Sweden’s Snapchat influencer game is a bit different from the States. You gotta know who’s legit, who’s got the reach and the engagement, and how to work with them without getting lost in translation or legal headaches.
So buckle up. I’m laying out the top 10 Snapchat influencers you should collaborate with in Sweden—straight talk, no fluff. We’ll cover why they matter, what kind of collabs work best, and how you as a U.S. advertiser can smoothly handle payments, contracts, and marketing ROI. Ready? Let’s dive in.
📢 Why Snapchat in Sweden Still Matters for U.S. Marketers
Snapchat in Sweden isn’t just a copycat of the U.S. platform; it’s a cultural hub, especially among Gen Z and Millennials. Think ephemeral content, real-time engagement, and tons of interactive features that brands can leverage for authentic storytelling. Swedish users love quick, raw, and relatable snaps—so polished isn’t always better.
By May 2025, the marketing trend in the U.S. is leaning heavily into micro and nano influencers for niche engagement, and Sweden’s Snapchat scene is flooded with creators who fit this mold perfectly. Collaborating with these influencers can give your brand a genuine voice and access to a market that’s savvy, eco-conscious, and values transparency—something American brands can learn from.
💡 How U.S. Brands Can Collaborate with Swedish Snapchat Influencers
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Know the Payment Landscape: Swedish influencers typically prefer payments via PayPal or direct bank transfers (in SEK), but many are open to USD payments. Just factor in currency conversion and international transfer fees.
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Legal & Contract Basics: Sweden respects GDPR strongly, so ensure your contracts cover data privacy, content rights, and FTC-equivalent disclosures. It’s smart to have localized legal advice or use platforms like BaoLiba that handle compliance.
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Content Style Matters: Swedish Snapchat influencers blend humor, lifestyle, and a bit of “lagom” (not too much, not too little) authenticity. Your ads should feel native, not intrusive.
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Use Local Agencies: Agencies like United Screens or Splay Networks have deep roots in the Nordic influencer market and can help bridge culture and language gaps.
📊 Top 10 Snapchat Influencers in Sweden to Watch in 2025
Here’s the real juice—the 10 Swedish Snapchat stars U.S. brands should hit up for collabs. These creators pack serious punch with their follower base, engagement rates, and content style.
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Felix Sandman (@felix_sndm)
Pop singer and actor, Felix blends music, lifestyle, and behind-the-scenes snaps. His 1.5M+ followers are young Swedes who love his down-to-earth vibe. -
Therése Lindgren (@thereselindgren)
Beauty and wellness queen with a massive following. Authenticity is her game, perfect for lifestyle and cosmetic brands. -
Jocke & Jonna (@jockejonna)
Couple vloggers known for humorous, relatable content. Their Snapchat audience is highly engaged and loyal. -
Anis Don Demina (@anis_don)
DJ and influencer mixing music and social causes. Great for brands targeting socially conscious youth. -
Clara Henry (@clarahenry)
Comedian and TV host with strong feminist and social commentary themes. Ideal for brands with values-driven messaging. -
Zara Larsson (@zaralarsson)
Global pop icon with a strong Snapchat presence in Sweden. Collaborations here can boost global brand awareness. -
Bianca Ingrosso (@biancaingrosso)
Beauty entrepreneur and influencer, Bianca is a powerhouse in lifestyle content with a focus on entrepreneurship. -
Marcus & Martinus (@marcusmartinus)
Norwegian-Swedish pop duo with massive Gen Z appeal. Their Snapchat content is fun, youthful, and music-driven. -
Therese Alshammar (@theresealshammar)
Olympic swimmer sharing fitness and wellness snaps. Great for sportswear and health brands. -
Nour El Refai (@nourrefai)
Comedian and actress with a quirky style and large Snapchat following.
People Also Ask
What makes Snapchat influencers in Sweden unique compared to U.S. influencers?
Swedish Snapchat influencers focus more on authenticity, minimalism, and social responsibility. They avoid over-polished ads and prefer storytelling that aligns with local values like sustainability and “lagom”—moderation.
How do U.S. brands pay Swedish Snapchat influencers?
Most Swedish influencers accept PayPal or direct bank transfers in SEK, but many also accept USD via platforms like Wise or Payoneer. Clear contract terms on payment currency and taxes are crucial.
Can U.S. advertisers use BaoLiba to find Swedish Snapchat influencers?
Absolutely. BaoLiba offers a solid influencer database with deep filters for geography, platform, and niche. It also helps manage contracts and payments compliant with local laws.
❗ Risks and Pitfalls to Watch Out For
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GDPR Compliance: Don’t mess around here. Get your data protection act together or you might face fines or campaign shutdowns.
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Cultural Missteps: Avoid stereotypes or overly aggressive sales pitches. Swedish audiences smell fake from a mile away.
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Payment Delays: International transfers can lag. Plan ahead and confirm payment terms clearly.
Final Thoughts
Snapchat in Sweden is a dynamic playground for U.S. brands wanting to tap into a younger, engaged, and socially conscious crowd. By collaborating with the right influencers—like the 10 we covered—you can craft campaigns that resonate and convert.
Keep your approach authentic, follow the legal basics, and leverage local insights. BaoLiba will continue updating the latest U.S. influencer marketing trends in Sweden and beyond, so stay tuned and keep hustling.
