If you’re a U.S.-based brand or marketer looking to tap into Vietnam’s booming social media scene, Snapchat is an under-the-radar goldmine. Yeah, TikTok and Instagram get all the hype, but Snapchat’s unique features and younger audience make it a killer platform for authentic engagement—especially when you team up with the right local influencers.
As of May 2025, Vietnam’s digital landscape is evolving fast. With a population hungry for fresh content and a growing middle class, Snapchat influencers have become a crucial bridge between Western brands and Vietnamese consumers. If you want to cut through the noise and get real traction, here are the 10 Vietnamese Snapchat creators you gotta know—and why they matter.
📢 Why Snapchat in Vietnam Is Worth Your Attention
Snapchat might not be the biggest social platform in Vietnam—that title still goes to Facebook and TikTok—but it’s growing steadily. The platform’s ephemeral content style resonates with Gen Z and millennials, who crave real-time, less polished interactions. For U.S. brands, this means Snapchat influencers can deliver campaigns that feel fresh and authentic, not like your usual polished ads.
Plus, Snapchat’s ad products and influencer collaborations can work seamlessly with U.S. payment systems like PayPal and credit cards, making it easy to manage cross-border deals in USD. Legal-wise, partnering with Vietnamese influencers means you need to respect local ad regulations and cultural nuances. Authenticity is king here—Vietnamese audiences spot fake a mile away.
💡 Meet the Top 10 Snapchat Influencers in Vietnam
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@NhanSnapz
Nhan’s all about street style and daily life in Ho Chi Minh City. His Snapchat Stories are raw, relatable, and super engaging. Brands like Vans Vietnam have collaborated with him to boost streetwear awareness. -
@LinhLinhVlogs
Linh vibes with beauty and lifestyle content that appeals to young Vietnamese women. She’s worked with local skincare brands and recently partnered with a U.S. beauty startup to launch a Vietnam-exclusive product line. -
@TechXuan
TechXuan breaks down the latest gadgets and apps for Vietnamese youth. If you’re pushing tech products or apps in Vietnam, he’s your guy. His Snapchat takeovers are known for high engagement rates. -
@FoodieBao
Vietnamese food is a global trend, and FoodieBao’s Snapchat snaps are mouth-watering. He’s worked with local street food vendors and international brands like Coca-Cola to create viral food challenges. -
@TravelWithMinh
Minh specializes in travel and adventure content. His Snapchat audience loves the insider tips on hidden spots in Vietnam. U.S. travel agencies targeting Vietnamese tourists have seen great ROI with him. -
@HanhFashion
For fashion brands, Hanh is a must-collab. Her Snapchat showcases local designers mixed with global trends, making her perfect for bridging Western brands with Vietnamese consumers. -
@VinSnapFitness
Vin promotes fitness and wellness, a niche exploding in Vietnam. His fitness challenges and product reviews have helped U.S. supplement brands enter the market with minimal friction. -
@QuangGaming
Quang’s the go-to influencer for Vietnam’s gaming community on Snapchat. His live game commentary and giveaways have attracted collaborations from international gaming brands. -
@TrangEcoLife
Sustainability is gaining ground in Vietnam. Trang’s eco-friendly lifestyle snaps resonate with urban millennials. Green brands from the U.S. can leverage her credibility to enter Vietnam effectively. -
@MinhMusicVibes
Minh is the Snapchat king of Vietnamese pop culture. His music reviews and behind-the-scenes clips of local artists have made him a top influencer for entertainment marketing.
📊 How U.S. Brands Can Make This Work
Working with Vietnamese Snapchat influencers isn’t just about slapping your logo on their content. You gotta get these collabs right:
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Localize your message: Use Vietnamese language or at least local slang. U.S. brands like Nike Vietnam have nailed this by co-creating content with influencers, not dictating scripts.
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Leverage Snapchat’s native tools: Use geofilters, AR lenses, and story polls for interactive campaigns. It’s a win-win for engagement and data collection.
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Payment & contracts: Most Vietnamese influencers prefer payments via PayPal or direct bank transfers in USD. Make sure your contracts clearly outline content deliverables, posting schedules, and intellectual property rights.
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Stay compliant: Vietnam has strict advertising laws, especially around health, finance, and education. Work with local agencies or BaoLiba-like platforms to navigate this smoothly.
People Also Ask
Who are the most popular Snapchat influencers in Vietnam?
The top 10 include @NhanSnapz, @LinhLinhVlogs, and @FoodieBao, who cover lifestyle, beauty, food, and travel niches with high engagement rates.
How can U.S. brands collaborate with Snapchat influencers in Vietnam?
Start by identifying relevant influencers, negotiate contracts with clear content guidelines, handle payments in USD via PayPal, and localize your campaigns to fit Vietnamese culture and language.
What payment methods are preferred for influencer marketing in Vietnam?
PayPal, direct bank transfers, and sometimes local e-wallets are common. Using USD for payments is standard for U.S. advertisers.
❗ Risks and Pitfalls to Watch Out For
Vietnam’s influencer market is still maturing, which means you might run into issues like influencer fraud or unclear contract terms. Always vet influencers through trusted platforms like BaoLiba and request performance metrics upfront.
Also, cultural missteps can tank your campaign fast. Avoid controversial topics and always double-check translations and messaging.
Final Thoughts
Snapchat is carving out a unique niche in Vietnam’s crowded social media space. As of May 2025, the platform offers U.S. brands a fresh playground to engage with young, savvy Vietnamese consumers through authentic influencer content.
Partnering with the right Snapchat influencers—like the ones listed above—can turbocharge your brand’s presence without burning your budget.
BaoLiba will keep updating you on United States influencer marketing trends and the best ways to work with global creators. Stay tuned and keep hustling!
