US Creators: Pitch Swiss Brands on Bilibili & Score Deals

About the Author

MaTitie

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Contact: [email protected]

MaTitie is an editor at BaoLiba, focusing on influencer marketing and VPN technology.
His mission is to build a truly global creator network—where brands and influencers can collaborate freely across platforms and borders.
Constantly learning and experimenting with AI, SEO, and VPN tools, he's dedicated to helping U.S.-based creators connect with global brands and grow their reach in the international digital space.

💡 Why Swiss brands on Bilibili? (short and real)

If you’re a US-based creator wondering why you should bother connecting Swiss retailers with Bilibili fans, let me cut to the chase: Switzerland’s brands are investing heavily in digital loyalty and personalization, and niche China-facing channels like Bilibili are often underleveraged by Western talent.

Swiss retailers such as Migros and Coop already run robust, app-driven loyalty ecosystems (Migros’ Cumulus and Coop’s Supercard), and consumers there expect smooth, digital offers tied to convenience and sustainability. With ~90% smartphone adoption across Switzerland and rising e‑commerce penetration, brands are more open than ever to testing cross-border distribution tactics—especially when the deal links to measurable loyalty outcomes or sustainability goals.

Meanwhile, Bilibili itself is staying healthy in market chatter (see Bilibili ADR coverage in Investors and trading notes in recent market roundups), which signals continuing investment in creator partnerships and ad tools. Put those two threads together: Swiss firms need digital distribution and China-facing reach; you — the creative partner — can plug that gap with short-lived discount codes that drive both traffic and loyalty signals. This guide gives you the outreach script, the content angles Swiss teams care about (especially sustainability), and operational tips to safely share limited-time coupons on Bilibili without burning the relationship.

📊 Snapshot: Best channels to distribute limited-time Swiss codes 📈

The table shows trade-offs: Bilibili wins when the goal is high-intent, China-facing conversion and when the brand wants fandom-driven storytelling. Instagram and TikTok are excellent complementary channels for Western audiences and wider virality. For Swiss brands that care about sustainability-linked loyalty offers (like Coop or IKEA Switzerland), pairing Bilibili’s engaged fan communities with clear sustainability messaging often yields better quality traffic even if raw reach is smaller.

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Hi — I’m MaTitie, the author here, a deal-chaser who’s tested promo mechanics across markets and platforms.

Short version: if you’re trying to help a Swiss brand reach Chinese-speaking buyers or travelers via Bilibili, you might need two things — a clean tech setup, and a compelling sustainability story. VPN notes aside, here’s the practical tip: use a verified promo landing page that tracks code redemptions, pair it with Bilibili creative that tells a short eco + utility story, and keep the discount window tight (48–72 hours) to create urgency.

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💡 How Swiss loyalty trends shape your pitch (and why sustainability matters)

Swiss loyalty programs are evolving fast. Migros’ Cumulus and Coop’s Supercard, for example, have moved well beyond plastic punch-cards — they’re app-first, with digital points, personalized offers, and options to donate rewards to environmental causes. That’s not fluff: Swiss consumers expect loyalty to be convenient, personalized, and (increasingly) tied to sustainability.

What does that mean for you when you reach out to Swiss brands about running limited-time codes on Bilibili?

• Lead with metrics Swiss teams care about: redemption rates, incremental loyalty sign-ups, and first-time buyer LTV projections. Brands want proof that a short promo won’t just spike vanity metrics — it’ll create repeat customers inside their digital loyalty stack.

• Tie offers to sustainability goals. Coop already allows rewards to support environmental causes; Ikea Switzerland highlights sustainable product discounts. If your promo can be positioned as “discount for eco-choices” (e.g., 10% off recycled-product lines or bonus loyalty points for green purchases), you’ll speak directly to Swiss consumer values.

• Short windows + exclusive perks work. Given the push toward AI‑driven personalization and realtime rewards (trends noted by marketing analysts), brands will test concise experiments that can be read into their loyalty analytics quickly. Propose a 48–72 hour code with an easy UTM landing page so their CRM can ingest the signal.

Practical outreach angle: show a simple simulation — estimated reach on Bilibili, expected code redemptions, and how many new loyalty accounts you expect to generate. Attach one-case micro creative idea: a 60-second “eco unboxing + code” video or a livestream demo that ends with a one-time code displayed on screen and a pinned landing link.

🤝 Outreach scripts that actually get replies (word-for-word)

Cold email + WeChat/LinkedIn pitch templates — short, human, and results-focused. Tailor the language to brand tone; always start with the problem you solve, not your follower count.

Template A — English email for Swiss HQ (marketing):
Hi [Name],

Quick note — I’m [Your Name], a US-based creator with a [niche] audience that includes Chinese-speaking travelers and overseas residents. I’ve run limited-time discount activations that drove a 9% redemption rate and measurable loyalty sign-ups for retailers.

I’d love to run a 72-hour Bilibili promo for [Brand], highlighting your [sustainable product / special collection]. I’ll handle creative, posting, and a tracked landing page; you provide a single-use code or UTM-tagged offer.

Can I send a 1-page experiment plan with expected metrics?

Thanks,
[Name] — [handle] — [one-line social proof]

Template B — Short DM for Europe-based brand manager:
Hey [First name] — big fan of [brand detail]. I’m [Name], a creator who converts Chinese-speaking buyers via short livestreams + in-video codes. Quick Q: do you test China-facing limited-time offers? I have a 3-day plan that links to loyalty sign-ups.

If you say yes, follow up with the experiment one-pager: clear goals (codes redeemed, new loyalty accounts), creative outline, reporting cadence, and settlement terms.

Speed and clarity beat long bios. Swiss teams move when you make ROI easy to see.

📋 Logistics checklist before you post

• Get a tracked landing page with UTM and code redemption flow.
• Confirm the type of coupon (single-use, affiliate link, or landing-code).
• Align on timing windows that match Swiss business hours and China / Bilibili peak times.
• Include sustainability messaging if the brand supports eco initiatives — show how the promo ties to their loyalty program.
• Confirm disclosure language and legal requirements (ad labels, affiliate disclaimers).
• Establish reporting cadence: snapshot at 24h, 72h, and 14 days for retention signals.

🙋 Frequently Asked Questions

❓ How do I contact a Swiss brand that doesn’t have a China team?

💬 If they lack local reps, reach out to global marketing or e‑commerce contacts in English. Add one sentence in German/French/Italian (depending on the region) — it shows respect and often improves open rates.

🛠️ Can I run the same discount code on multiple platforms?

💬 Yes, but be strategic. Use platform-specific codes (BILIBILI10, IG10) or clearly segment via UTM so the brand can attribute redemptions and avoid cannibalization.

🧠 What makes a Bilibili promo attractive to Swiss brands?

💬 A short experiment plan with clear KPIs (redemptions, new loyalty sign-ups, avg order value uplift) and a sustainability angle. Swiss brands respond well to measurable tests that link to loyalty ecosystems like Cumulus or Supercard.

🧩 Final Thoughts…

If you want Swiss brands to trust you with short-lived discount codes on Bilibili, don’t sell impressions — sell a tiny, measurable experiment. Use the language of loyalty (redemptions, loyalty signups, sustainability-linked offers), provide a clean tracking setup, and keep communication crisp.

Recent market coverage shows Bilibili is remaining active in investor conversations (see Bilibili ADR reporting), and Swiss brands are doubling down on digital loyalty and sustainability. That combo is your opportunity to propose targeted, short-window promos that can be scaled if the data looks good.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 Bilibili ADR Scores Relative Strength Rating Upgrade; Hits Key Benchmark
🗞️ Source: investors – 📅 2025-09-10
🔗 https://www.investors.com/ibd-data-stories/bilibili-adr-scores-relative-strength-rating-upgrade-hits-key-benchmark/

🔸 The Marketing Metrics That Will Matter Most In The Age Of AI Agents
🗞️ Source: Forbes – 📅 2025-09-10
🔗 https://www.forbes.com/sites/bernardmarr/2025/09/10/the-marketing-metrics-that-will-matter-most-in-the-age-of-ai-agents/

🔸 IPG Health expands Influencer ID marketing expertise into Europe
🗞️ Source: Manila Times / GlobeNewswire – 📅 2025-09-10
🔗 https://www.manilatimes.net/2025/09/10/tmt-newswire/globenewswire/ipg-health-expands-influencer-id-marketing-expertise-into-europe/2182011

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📌 Disclaimer

This post mixes public info with hands-on experience and a dash of AI help. It’s meant to guide your outreach and planning, not replace legal or brand compliance checks. Always confirm coupon and ad rules with the brand and platform before launching. If something looks off, ping me and I’ll help sort it out.